Two Proven Tech Innovators Join Brandmuscle Leadership Team

BMI Icon Marketing Written by: BrandMuscle Marketing


Local Marketing Company Sets Sights to Future with Latest Executive Hires

CHICAGO, Sept. 22, 2016 – The distinct leader in distributed local marketing is taking steps to ensure future innovation with the addition of two visionary technology leaders to the company’s executive team.

Just a month after acquiring a new office in Kansas City to cement its position as the largest local marketing technology and service provider, Brandmuscle has hired Bo Shim as Chief Technology Officer and Rhonda Parouty as Executive Vice President of Channel Management Solutions. Both join Brandmuscle with proven track records of leadership and innovation in the tech industry. Shim will be based in Cleveland, while Parouty will lead Brandmuscle’s products and services team in Austin, Texas.

“Adding Bo and Rhonda to our leadership team will keep Brandmuscle on the forefront of local marketing innovation, ensuring success for our clients and advancing the industry as a whole,” said CEO Phil Alexander. “As pioneers of the local marketing space, we are committed to finding new ways to optimize channel marketing for global brands and help them reach local consumers more effectively.”

Bo Shim’s Visionary IT Leadership Will Strengthen Local Marketing Software and Service Offerings bo-shim-cto-greyBringing a mix of enterprise technology, digital marketing, and cross-channel integration experience to the Brandmuscle leadership team, Shim’s role as CTO will include managing Brandmuscle’s entire technology organization while focusing on business growth by delivering value for clients through digital  innovation, cloud computing, and big data. His focus will be on enhancing and modernizing Brandmuscle’s SaaS local marketing execution solution as well as introducing new technology capabilities to support Brandmuscle’s digital services.

Most recently the VP of digital, store and omni-channel technologies at global luxury brand retailer, Signet Jewelers, Shim also brings experience leading successful IT and development teams at regional financial service provider KeyBank and digital marketing firm Rosetta.

“Bo possess the unique ability to manage all the day-to-day complexities of IT operations while energizing his team around a broader vision of effective IT results,” said Alexander. “Bo’s experience helping global brands connect with consumers online and in-stores will be a major boon for Brandmuscle clients looking to create a seamless customer experience and drive local store revenue in a shifting media landscape.”

Prior to his leadership roles at various retail, technology and financial service firms, Shim started his career in application and software development. He has a degree in biochemistry from Ohio University.

Rhonda Parouty’s Software, Channel Management Expertise Brings Innovation to Brandmuscle Clients rhonda-parouty-evp-channel-greyAs a recognized thought leader with more than a decade of pure-play software and channel marketing experience, Parouty brings extensive knowledge of building, innovating and selling products across various channels, both geographically and vertically. Prior to Brandmuscle, Parouty served as the head of revenue and business development for Hewlett Packard’s Application Delivery Management business. In this role she was the key strategist across sales, product, marketing, support, Finance and IT.  Previous leadership roles included strategy and operations roles in the security software space and global client services focused on Fortune 100 clients.

“Rhonda’s intuition to see a better way for businesses to collaborate across channels using technology and process improvement will help Brandmuscle and our clients continue to thrive,” Alexander said. “I know that Rhonda will use her experience to strengthen Brandmuscle so we can continue to streamline and optimize processes for our clients.”

Rhonda’s deep expertise with channel management and incentive programs make her an excellent resource for Brandmuscle’s clients. In her role, she will lead all efforts related to channel marketing optimization. She will also help ensure that Brandmuscle’s products and services continue to support clients’ evolving needs while pushing innovation in local and channel marketing.

Parouty is a certified facilitator and travels the world to deliver leadership and management training to software leaders. Originally from Michigan, Parouty has been a proud Austin, Texas, native for ten years.


“Sixteen years ago, Brandmuscle was built on the premise that technology innovation could help large brands reach their local customers more effectively and efficiently,” said Alexander. “Adding Bo and Rhonda to our leadership team ensures that Brandmuscle will continue to innovate into the future and improve our clients’ marketing processes through best-in-class technology and services.”


About Brandmuscle Offering a comprehensive local marketing automation platform backed by 24/7 on-demand support, Brandmuscle helps national brands capitalize on opportunities and local market conditions with brand-compliant, customized marketing across all mediums and formats. Headquartered in Chicago with offices in Cleveland, Austin, Kansas City and New Jersey, Brandmuscle employs more than 700 talented professionals and serves more than 275 of the world’s leading brands. Brandmuscle is the only software provider ranked “Best” in all categories of Gleanster’s Local Marketing Automation Vendor Benchmark report and has appeared on Inc. Magazine’s 500 | 5000 Fastest-Growing Companies in America List multiple years. For more information about Brandmuscle call (866) 464-4342 or visit

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