SVP Digital Jason Tabeling dishes on voice search: the data, the questions and the future
Did you know that 20% of search queries are coming from voice search, and it's only expected to quadruple this year?
Search is a significant digital tactic for brands, especially at the local level. Now, as the ratio of voice search is expected to grow faster than type search, what does this mean for marketers?
Our SVP, Digital Jason Tabeling has contributed yet another excellent byline in Search Engine Watch diving into that question, a relativity new feat for local marketers. Showing data, graphs and examples of how voice search is shifting with consumer behavior, Jason's byline outlines two strategic impacts from the growth of voice search and how brands can best optimize for it.
"What data do we have to potentially understand voice search? Without specifically understanding voice search data provided by search engines, we have to rely on other indicators. I like to use query keywords (who, what, where, when, why, how) as a way to understand how consumers may be using voice search. While not perfect, I think it helps give some insight into how consumer behavior is shifting."
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