Recently, Brandmuscle was included in a three part Experts Speak feature for Website Magazine on the topic of marketing automation. Specifically, the top three characteristics prospective buyers should look for when choosing a marketing automation solution.
Our CEO, Philip Alexander, shared these three key features:
1. Ease of use: A recent survey by Regalix on B2B marketing automation tools found that 86% of respondents said that having a tool that is easy to use is the most important thing they look for when it comes to the decision process.
Marketing is a dynamic industry. Marketers need to consistently conceive, develop and launch new marketing campaigns every few weeks - sometimes days! Choosing a marketing automation solution that is easy to adopt and use allows marketers more time to invest in the creative side of their job.
2. Customizable/Flexible: Choose marketing automation software that gives you the power and flexibility to quickly launch highly targeted campaigns across your multiple marketing channels. This will generate more revenue for your company with less manual effort by your staff. Look for a vendor that will tailor its solutions to meet your company’s specific needs and will serve as a strategic partner in growing your business.
3. Stellar Customer Support: When choosing a marketing automation solution provider, the importance of reliable and professional customer support cannot be overstated. Look for a vendor that offers robust technical support (fast, easily accessible, reliable), ongoing training and personalized one-on-one support, including strategic guidance (you want them to feel like a partner, right?).
The bottom line is that there is no one-size-fits-all "best" marketing automation solution. The best choice is usually the solution that fits comfortably inside your company’s culture, helps fulfill your current business objectives while being flexible enough to meet your company’s needs as it grows, and, of course, is easy for your team to use.
To read the full article, visit Website Magazine.