Trying to execute a successful local paid search marketing campaign can feel like you’re drowning in a pool of metrics and analytics.
While each of these metrics has a rhyme and a reason, our SVP Digital Jason Tabeling offers advice to keep you from going off the deep end. In Tabeling’s latest byline in the Local Search Association’s blog, he outlines which ones to pay attention to and which ones to stop stressing over. By prioritizing these, you’ll be able to stay focused on the end goal of driving business impact from your pay-per-click (ppc) strategy instead of trying to sift through those seemingly never ending metrics.
“Unlike many traditional tactics, you don’t just set a buy and check in on it 90 days later. You can actively manage and learn a lot about how consumers want to interact with your local business. Carefully monitoring these metrics and putting less weight on some others will allow you to stay focused on success and will help you extract a lot more value and time in your busy day.”
Ready to discover which SEM metrics really matter for your local strategy?
Ready to see business impact with your local search engine marketing campaign? Contact BrandMuscle today!