BrandMuscle's State of Local Marketing Report is an annual barometer for local marketing leaders.
This year, we surveyed more than 2,100 dealers, agents and franchisees and analyzed hundreds of millions of dollars in channel marketing investments made by global and national brands over the past five years.
This years report:
Examines how brands support their affiliates with local marketing execution across four categories: digital, traditional, social and events
Includes input from the executives who lead local marketing for their companies
Unveils BrandMuscle's State of Local Marketing Quadrant™
Cross references survey responses with an analysis of corporate co-op spending to showcase where marketing dollars are being spent and proving most effective