BrandMuscle’s fourth annual State of Local Marketing Report continues its rich tradition of analyzing key trends that impact marketing leaders, serving as a yearly barometer of wins and opportunities in local marketing.
This year’s report:
Analyzes hundreds of millions’ of dollars of co-op/MDF and local marketing investments made by national brands since 2011
Examines how to effectively scale your marketing spend, ensuring you do not waste a dollar
Challenges your ideas of what is possible when it comes to targeting your prospects
Cross references survey responses with an analysis of corporate co-op spending to showcase where marketing dollars are being spent and proving most effective
Explore additional State of Local Marketing Report content by downloading our app BrandMuscle Insider, available free for iPhone in the Apple Store and for Android on Google Play. See table of contents for further instructions.