Automotive - BrandMuscle


The Automotive industry is changing. According to the latest Google research, the buyer journey is turning towards digital over traditional tactics. Automotive brands need to shift their co-op focus to digital tactics and retire the traditional co-op model. Our Fund Management solution offers your dealers a seamless and efficient co-op experience, and it lets your agents spend co-op dollars or MDF in a variety of tactics with just a few clicks.

Leading Automotive Brands Trust BrandMuscle


Simplified co-op experience

We developed our Fund Management platform with a variety of users in mind. It can also be customized to fit your brand’s goals and visual experience.

A seamless user journey makes it easy for your dealers to submit pre-approvals and claims, with no need to open lengthy program guidelines for each claim submission.

Our platform comes equipped with built-in rules to guide the step-by-step, in-claim submission process.

Brand legal compliant marketing assets

Our integrated marketing suite is optimized to comply with regulations and other complex approval rules. We enable corporate, regional, and field marketers to feel confident that their marketing execution will not only be highly effective but also compliant.

Your dealers will have access to legal compliance resources and advice for their local marketing campaigns, simplifying the approval process and saving time.

Performance-based program incentives

Fund Management is both easy to use and highly customizable. Corporate brands can reward dealers on a variety of rules, like opting into tactics, hitting sales targets, utilization of funds, and brand compliance.

Use more than sales based accruals to engage your partners. Building an engaging and motivating experience will ultimately increase brand loyalty, and keep your products front of mind among your local partners.

Utilization of marketing funds

Provide your dealers with seamless, cross-functional co-op and MDF experiences. Customize the spend application so dealers can use their funds to implement a variety of tactics or purchase POS and branded merchandise.

One platform allows them to purchase branded merchandise or opt into your customized marketing programs.

Customer Success

Global automaker increases speed-to-market and reduces creative costs

A top car manufacturer needed a dynamic solution that streamlined ad creation. BrandMuscle helped reduce costs, save time, and empower dealers with the Integrated Local Marketing Platform Brand Management platform.

Increased scalability, brand control, and speed-to-market, coupled with the customization abilities for print ads, led to a reduction of ad resizing costs spent with an outside agency.​ 

BrandMuscle named a leader in The Forrester Wave™: ​Through-Channel Marketing Automation, Q2 2020

Selecting the right through-channel marketing automation solution for your business is not an easy task. In this report, Forrester Research, a leading global research and advisory firm breaks down the capabilities that enable complex cross-channel engagement strategies. See how 13 of the most significant TCMA vendors were evaluated on criteria that matters most to marketers.

Get revenue-boosting local marketing insights

The data you need to have a record-breaking year is here! The 2023 State of Local Marketing is a series of data-backed reports that uncover local partners' impact on the bottom line. The latest edition surveys 3,192 channel partners and analyzes 146,832 data points to bring you channel marketing takeaways designed maximize results.
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