Consumer Packaged Goods - BrandMuscle

Consumer Packaged Goods

There are a lot of demands on your internal marketing team, from managing your overall brand development and strategy to juggling unpredictable but critical go-to-market needs of your field team. How do you make sure that your team is always using appropriate tactics across a large portfolio of brands?

With so much noise in the marketplace, you need customized executions for promotions, coupons and rebates, events, and point-of-sale merchandising to ensure your brand is connecting with consumers. Our team of experts can provide the support for your field team while lightening the workload of your corporate team.

Leading CPG Companies Trust BrandMuscle

Brand compliance

Inconsistent messaging creates confusion for the consumer, which complicates the path to purchase and hinders your marketing impact. Allow your field team to customize materials for a retailer, pricing promotion, event or regional needs while maintaining brand control.

We help you designate the level of customization permitted, ensuring that your message remains consistent, no matter who has access to your creative assets.

Speed to market

Whether it’s a new product launch or a locally sponsored event, the need for timely marketing materials is essential to your brand’s success.

​Our integrated solution improves speed to market by providing an all-in-one platform that spans both digital and print executions from web-based sales tools to printed point-of-sale materials.

We can accelerate your messaging into the market ahead of the competition.

Custom creative services

While our platform is tailored for turnkey usage by your field team, there will still be a need for unique creative that cannot be developed through a template.

We maintain a team of graphic designers who will be trained on your brand guidelines to be ready to help with those custom requests as needed. Our team offers a seamless extension of your in-house design team to assist with go-to-market executions and to advise on industry trends.

Comprehensive oversight into marketing spend

As the number of teams that gain access to develop promotional materials on your behalf increases, so does the need for spending oversight.

We provide complete cost oversight into how much your teams are spending with details on the brand featured, media chosen and retail placement.

Our integrated standard approval process puts you in control so you can effectively manage your marketing budget.

Customer Success

Growth, savings and speed for a national beverage company

Leading beverage company turned to BrandMuscle to help improve speed to market, increase revenue, and reduce their cost per item during a time when there was rapid external market changing events, including new competitors and regulatory challenges.

Through a mix of branded marketing assets, fulfillment solutions, and a variety of printing options, the client has maximized local marketing results.

BrandMuscle Named a Leader in The Forrester Wave™: ​Through-Channel Marketing Automation, Q2 2020

Selecting the right through-channel marketing automation solution for your business is not an easy task. In this report, Forrester Research, a leading global research and advisory firm breaks down the capabilities that enable complex cross-channel engagement strategies. See how 13 of the most significant TCMA vendors were evaluated on criteria that matters most to marketers.

Interested in learning how improving your local marketing maturity can impact revenue growth by 2x?

For five years, BrandMuscle has delivered the single most comprehensive study on local marketing, analyzing key trends and serving as a yearly barometer of best practices and opportunities in local marketing. Download our 2019 State of Local Marketing Report to unlock the formula to your local marketing success!
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