Donut chain improves speed-to-market for franchisees
To sustain rapid growth, a national donut brand needed better support to provide franchisees with easy to use tools to boost brand awareness in their local communities.
Our platform’s capabilities reduced the need for one-off, custom marketing requests, saving the client time and money. Franchisees can order TV and radio spots with brand-approved artwork and logos and create fresh content quickly to drive traffic to their stores. The corporate marketing team has gained more time to focus on strategy and growth opportunities.