Franchise Organizations - BrandMuscle

Franchise Organizations

Consumers prefer known brands with a local presence, and a brand’s community presence is essential to building trust.

By utilizing localized tactics that franchisees execute for their unique audiences, BrandMuscle’s Intelligent Local Marketing Platform supports top franchises in retail, restaurants, hotel, and personal and financial services.

Leading Franchises Trust BrandMuscle

Frictionless franchising

Brands that want to support their franchise community with the right tools and infrastructure need to plan, enable, and execute local marketing in a way that maintains brand consistency.

Marketing efficiencies through automation ensure that the programs and tactics are focused on shared goals.

Empowered partners drive revenue growth

Franchisees who reach the highest levels of local marketing maturity are achieving double the revenue growth.

Corporate brands that provide their franchisees with access to a comprehensive local marketing platform and program that offers ongoing training and support see real results.

BrandMuscle Local Marketing Maturity Matrix Stage

Data-driven insights

Ensure your marketing dollars get invested wisely. More than 80% of partners believe that their market funding drives growth. Leveraging data helps define customer audiences and understand who you are communicating with at the local level.

We help define messaging for specific customers based on measurable insights, develop a local strategy, and monitor important metrics like traffic to ensure campaign success.

Digital Marketing and Social Media

Digital templates and fresh content is always available for franchisees to use on their sites. This saves on training and guesswork at the local level.

We help brands define parameters for franchisees and train them on our easy to use digital platform. Franchisees have access to what they need without the overwhelm.

Trusted traditional marketing

Franchisees need to be easy to find. Physical tactics like out-of-home signage and digital means like Yellow Pages and other directories remain tried and trusted marketing tools.

We can help you maintain a local PPC, or pay-per-click, presence and monitor online review sites, as well as call-tracking, to help determine what is and isn’t working.

Customer Success

Donut chain improves speed-to-market for franchisees

To sustain rapid growth, a national donut brand needed better support to provide franchisees with easy-to-use tools to boost brand awareness in their local communities.

Our platform’s capabilities reduced the need for one-off, custom marketing requests, saving the client time and money. Franchisees can order TV and radio spots with brand-approved artwork and logos and create fresh content quickly to drive traffic to their stores. Now their corporate marketing team has more time to focus on strategy and growth opportunities.

BrandMuscle named a leader in The Forrester Wave™: ​Through-Channel Marketing Automation, Q2 2020

Selecting the right through-channel marketing automation solution for your business is not an easy task. In this report, Forrester Research, a leading global research and advisory firm breaks down the capabilities that enable complex cross-channel engagement strategies. See how 13 of the most significant TCMA vendors were evaluated on criteria that matters most to marketers.
Get the Free Report

Get revenue-boosting local marketing insights

The data you need to have a record-breaking year is here! The 2023 State of Local Marketing is a series of data-backed reports that uncover local partners' impact on the bottom line. The latest edition surveys 3,192 channel partners and analyzes 146,832 data points to bring you channel marketing takeaways designed maximize results.
Read the Reports

Learn more about our Brand Management Solutions

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