Franchise Organizations – BrandMuscle

Franchise Organizations

Consumers prefer known brands with a local presence and a brand’s community presence is essential to building trust.

BrandMuscle's Integrated Local Marketing Platform supports top franchises in retail, restaurants, hotel and personal and financial services with localized tactics that franchisees execute for their unique audiences.

Leading Franchises Trust BrandMuscle

Frictionless Franchising

Brands want to support their franchise community with the tools and infrastructure they need to plan, enable, and execute local marketing in a way that maintains brand consistency.

Marketing efficiencies through automation ensure the programs and tactics are focused on shared goals and objectives.

Empowered Partners Drive Revenue Growth

Franchisees who reach the highest levels of local marketing maturity are achieving 2x more revenue growth.

Corporate brands that provide their franchisees with access to a comprehensive local marketing platform and program that offers ongoing training and support see real results.

Data-Driven Insights

Ensure your marketing dollars are invested wisely. More than 80% of partners believe that their market funding drives growth. Leveraging data helps define customer audiences and understand who you are communicating with at the local level.

We help define messaging for specific customers based on measurable insights, develop a local strategy, and monitor traffic and other metrics to ensure campaign success.

Digital Marketing and Social Media

Digital templates and fresh content is always available for franchisees to use on their sites. This saves on training and guesswork at the local level.

We help brands define parameters for franchisees and train them on our easy to use digital platform. Franchisees have access to what they need without the overwhelm.

Trusted Traditional Marketing

Franchisees need to be easy to find. Physical tactics like out-of-home signage and digital means like Yellow Pages and other directories are tried and trusted marketing tools.

We can help you maintain a local PPC (pay-per-click) presence and monitor online review sites, as well as call-tracking to help determine what's working and what's not.

Customer Success

Donut chain improves speed-to-market for franchisees

To sustain rapid growth, a national donut brand needed better support to provide franchisees with easy to use tools to boost brand awareness in their local communities.

Our platform’s capabilities reduced the need for one-off, custom marketing requests, saving the client time and money. Franchisees can order TV and radio spots with brand-approved artwork and logos and create fresh content quickly to drive traffic to their stores. The corporate marketing team has gained more time to focus on strategy and growth opportunities.

Interested in learning how improving your local marketing maturity can impact revenue growth by 2x?

For five years, BrandMuscle has delivered the single most comprehensive study on local marketing, analyzing key trends and serving as a yearly barometer of best practices and opportunities in local marketing. Download our 2019 State of Local Marketing Report to unlock the formula to your local marketing success!