Manufacturing - BrandMuscle

Manufacturing

BrandMuscle empowers your channel partners with the tools and resources they need to reach prospects and customers. We can motivate your sales channel to sell more with materials and support from our local marketing specialists.

Executing local marketing in the manufacturing industry can be challenging. Our solutions help you focus on strategic initiatives to ensure your products secure more shelf space.

Real estate in local partner ads

Your dealers and franchisees are typically split across multiple manufacturers. So why would they choose to feature your products in their ads, especially when local budgets are tight?

We offer local partners the option to co-brand marketing materials, enabling them to create an ad that features you, but also the competition. If you give partners enough room to talk about their local business, and they'll keep coming back for more marketing materials.

Brand compliance

Maintain control over brand content, offers, and messaging by designating the level of customization allowed by dealers and franchisees, ensuring that your message remains brand compliant.

Keeping the message and visual consistent makes local marketing easier for your partners and promotes customer loyalty.

Drive behavior with funding

Channel marketing programs encourage local partners who aren’t traditional marketers to spend funds on the tactics and strategies already tested and proven in the market.

Want them to branch into digital or events? Fund it. Need them to pull back on marketing tactics that no longer give you the ROI you expect? Reject or cap the funding.

When competing against other manufacturers, funding also encourages local partners to appreciate and market your brand more reliably.

Customer Success

Leading tire manufacturer boosts online presence

With 80% of consumers searching for tires online before making a purchase, this Fortune 500 tire manufacturer needed a solution that drove customers not only to their local dealer, but to the specific product for that customer’s vehicle. ​

Using contextual online search behaviors and geofencing capabilities to deliver relevant messages to the right customer, BrandMuscle designed a campaign with a direct, measurable impact on sales at the local level.​
145%

increase in tracked conversions
200%

growth over benchmarks

BrandMuscle Named a Leader in The Forrester Wave™: ​Through-Channel Marketing Automation, Q2 2020

Selecting the right through-channel marketing automation solution for your business is not an easy task. In this report, Forrester Research, a leading global research and advisory firm breaks down the capabilities that enable complex cross-channel engagement strategies. See how 13 of the most significant TCMA vendors were evaluated on criteria that matters most to marketers.

Our State of Local Marketing in Manufacturing Report reveals how local marketing programs help brands and dealers obtain results that they couldn’t achieve on their own.

We help manufacturing brands understand their current local marketing competency, and how they can improve it to deliver the greatest impact at both the corporate and local channel levels across 6 dimensions and 15 competencies.
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