BrandMuscle empowers your channel partners with the resources they need to reach prospects and customers. We can motivate your sales channel to sell more with materials and support from our local marketing specialists.Executing local marketing in the manufacturing industry can be challenging. Our solutions help you focus on strategic initiatives to ensure your products secure more shelf space.
Real estate in local partner ads
Your dealers and franchisees are typically split across multiple manufacturers. So why would they choose to feature your products in their ads, especially when local budgets are tight?We offer local partners the option to co-brand marketing materials, enabling them to create an ad that features you along with the competition. If you give partners enough room to talk about their local business, they’ll keep coming back for more marketing materials.
Maintain control over brand content, offers, and messaging by designating the level of customization allowed by dealers and franchisees, ensuring that your message remains brand compliant.Keeping the message and visual consistent makes local marketing easier for your partners, and it promotes customer loyalty.
Drive behavior with funding
Channel marketing programs encourage local partners who aren’t traditional marketers to spend funds on the tactics and strategies already proven in the market.Want them to branch into digital or events? Fund it. Need them to pull back on marketing tactics that no longer give you the ROI you expect? Reject or cap the funding. When competing against other manufacturers, funding also encourages loyalty and preference for your brand at the most critical stage in the buyer’s journey: the local point of sale.
Leading tire manufacturer boosts online presenceWith 80% of consumers searching for tires online before making a purchase, this Fortune 500 tire manufacturer needed a solution that drove customers not only to their local dealer, but to the specific product for that customer’s vehicle. Using contextual online search behaviors and geofencing capabilities to deliver relevant messages to the right customer, BrandMuscle designed a campaign with a direct, measurable impact on sales at the local level.
increase in tracked conversions
growth over benchmarks