Manufacturing – BrandMuscle


BrandMuscle empowers your channel partners with the tools and resources they need to reach prospects and customers. We can motivate your sales channel to sell more with materials and support from our local marketing specialists.

Executing local marketing in the manufacturing industry can be challenging. Our solutions help you focus on strategic initiatives to ensure your products secure more shelf space.

Real estate in local partner ads

Your dealers and franchisees are typically split across multiple manufacturers. So why would they choose to feature your products in their ads, especially when local budgets are tight?

We offer local partners the option to co-brand marketing materials, enabling them to create an ad that features you, but also the competition. If you give partners enough room to talk about their local business, and they'll keep coming back for more marketing materials.

Brand compliance

Maintain control over brand content, offers, and messaging by designating the level of customization allowed by dealers and franchisees, ensuring that your message remains brand compliant.

Keeping the message and visual consistent makes local marketing easier for your partners and promotes customer loyalty.

Drive behavior with funding

Channel marketing programs encourage local partners who aren’t traditional marketers to spend funds on the tactics and strategies already tested and proven in the market.

Want them to branch into digital or events? Fund it. Need them to pull back on marketing tactics that no longer give you the ROI you expect? Reject or cap the funding.

When competing against other manufacturers, funding also encourages local partners to appreciate and market your brand more reliably.

Customer Success

Leading tire manufacturer boosts online presence

With 80% of consumers searching for tires online before making a purchase, this Fortune 500 tire manufacturer needed a solution that drove customers not only to their local dealer, but to the specific product for that customer’s vehicle. ​

Using contextual online search behaviors and geofencing capabilities to deliver relevant messages to the right customer, BrandMuscle designed a campaign with a direct, measurable impact on sales at the local level.​

increase in tracked conversions

growth over benchmarks

Interested in learning how improving your local marketing maturity can impact revenue growth by 2x?

For five years, BrandMuscle has delivered the single most comprehensive study on local marketing, analyzing key trends and serving as a yearly barometer of best practices and opportunities in local marketing. Download our 2019 State of Local Marketing Report to unlock the formula to your local marketing success!