Restaurants and Food Service – BrandMuscle

Restaurants and Food Service

Leading restaurant chains look to BrandMuscle to empower their franchisees with the right tools to think globally and market locally.

Whether it’s launching new locations or optimizing in-store marketing campaigns, we help ensure that your local franchisees will be able to quickly and effectively execute traditional, digital, and print media to generate sales and create loyal customers. 

From digital tactics like paid social media and location data management, to traditional tactics like direct mail and couponing, we equip your franchisees with everything they need to stay top of mind in this fast-paced industry.

Streamline custom creative requests

Tired of being buried in custom creative requests from local partners? Streamline execution with brand equity protection built-in.

Using our Adobe InDesign-based platform, transform your existing creative files into customizable templates.

Our proprietary, sophisticated and database-driven template rules ensure that every template maintains brand, legal, and pricing standards. Your local partners still get the flexible customization they need to ensure their message and creative is perfectly designed and delivered.

Comprehensive local insights

The more your local partners interact with an integrated marketing platform, the more insight you’ll have into their marketing activities.

Using our insights and analytics you’ll be able to identify trends and patterns which can help you shape your local programs to be even more effective.

Get a granular view of local marketing campaign data to help understand ROMI.

Customer Success

Donut chain improves speed-to-market for franchisees

To sustain rapid growth, a national donut brand needed better support to provide franchisees with easy to use tools to boost brand awareness in their local communities.

Our platform’s capabilities reduced the need for one-off, custom marketing requests, saving the client time and money. Franchisees can order TV and radio spots with brand-approved artwork and logos and create fresh content quickly to drive traffic to their stores. The corporate marketing team has gained more time to focus on strategy and growth opportunities.

Interested in learning how improving your local marketing maturity can impact revenue growth by 2x?

For five years, BrandMuscle has delivered the single most comprehensive study on local marketing, analyzing key trends and serving as a yearly barometer of best practices and opportunities in local marketing. Download our 2019 State of Local Marketing Report to unlock the formula to your local marketing success!