With 94% of total retail sales still generated at a brick-and-mortar location, retail marketing means local marketing. Location data, in-store measurement, and winning the last mile of marketing is more critical than ever.BrandMuscle’s TCMA solution improves marketing spend and optimizes results. Convert online leads into local in-store customers, execute events to promote grand openings and sidewalk sales. Reach customers inside the location with point-of-sale materials like branded flyers and brochures.
Single integrated platform
Many brands struggle with the integration of multiple vendors to solve their local marketing challenges.We provide brand and fund management solutions that tie directly to marketing execution and analytics. Our integrated solution ensures your local marketing programs get executed at scale and produce measurable results.
Reduce expensive one-off creative requests
Your local partners want creative that suits their unique needs and goals, and you want to be sure those assets are brand compliant.We help reduce custom creative time and increase cost-effectiveness by leveraging rules-based templates.
Branded assets enable proper approvals and ensure your creative is on brand while allowing the local partners to customize for their needs.
You want to get your brand campaign into the hands of your local partners quickly, but for many national brands this can be a prove slow and cumbersome.A single, integrated source for marketing materials keeps the process flexible and responsive. Your creative materials can be gated by region, user, or any custom rules determined by your business.
Retail chain increases store traffic through digital mediaIn a rapidly changing and competitive environment, this retailer needed to find a way to maximize their budget and target the right consumers. BrandMuscle’s Performance Marketing team created a strategy focused on digital media. We created a hyper-local digital media program with data about their target consumer and the unique demographics. Leveraging programmatic media to target households, events, and competitor locations, they were able to measure increased in-store traffic by each tactic and discover key consumer insights tied directly to business impact.
lift in in-store visits
increase in response rates via ad copy testing
reduction in cost per in-store visits