Telecommunications – BrandMuscle

Telecommunications

Consumers today demand constant connectivity, driving growth and competition in the telecommunications industry. Dealers and retailers depend on speed-to-market solutions to manage price changes and promote effectively to beat the competition and keep customers loyal.

Four of the top five telecommunication companies in the country trust BrandMuscle to grow their subscriber base and revenue.

Consolidation and regionalized network

In this mature industry, wireline business has lost considerable market share and telecom companies have regionalized and consolidated their network to build scale and boost cost absorption.

Our integrated analytics provides hyperlocal strategy, planning, execution and measurement. Automation and scale improves your marketing effectiveness for local partner campaigns.

A large telecom company saw an 18% reduction in cost per acquisition of new customers.

Subscriber growth flattens

Industry forecasts predict a modest increase (0-2%) in service revenue, and low subscriber growth as handset replacement and upgrades slow in favor of smartphones, tablets, and other mobile devices.

Telecom companies are using unlimited plans and deep promotions to attract customers.

Our solutions can help develop informed offers to appeal to individual customers, then determine how and when to reach them to drive conversion and retention.

New growth areas

Using 5G technology, digital transformation, and data analytics mobile operators can achieve breakthrough cost saving and increase sales.

Our insights are the to successful reinvention, infusing digital media into traditional media, using data to optimize integrated campaigns. Creating more cost-effective results and building a deeper digital presence for dealers and partners will prepare them for long-term success.

“There is a reason we have one of the most loyal customer bases in America. Our dealers have the BrandMuscle tools to engage locally on social channels” VP, Brand at Telecom Company.

Customer Success

Fortune 500 Telecom Leverages Data to Improve Conversion Rates

Telecom giant saw local affiliate websites receiving strong consumer traffic, but wanted to improve their conversion rates.

We reviewed incoming website and media data and compared it against industry benchmarked data. With valuable new insights into a several key opportunities to improve, the company initiated a site redesign, altered the landing page for media traffic, and whitelisted sites and devices to increase quality of traffic to site.

Interested in learning how improving your local marketing maturity can impact revenue growth by 2x?

For five years, BrandMuscle has delivered the single most comprehensive study on local marketing, analyzing key trends and serving as a yearly barometer of best practices and opportunities in local marketing. Download our 2019 State of Local Marketing Report to unlock the formula to your local marketing success!