Beverage Alcohol and Cannabis - BrandMuscle

Beverage Alcohol and Cannabis

The foundation of the wine, spirits and beer industry remains firmly rooted in the creation and distribution of physical point-of-sale marketing materials.

With an increased focus on comprehensive cost oversight and brand compliance, the need for an all-in-one marketing solution is essential for suppliers and distributors. We help you manage, execute, and track brand compliant local marketing campaigns with unprecedented speed, simplicity and accuracy. We enable your teams to focus on increasing brand awareness and improving brand equity within the marketplace, ensuring successful marketing at the local level.

Brand compliance

Inconsistent messaging creates confusion for the consumer, making the buying process more difficult and more likely to fail.

Our TCMA solution allows you to maintain control over brand content and messaging by designating the level of customization allowed, ensuring that your message remains consistent, no matter who has access to your creative.

Proudly serving 10 of the top distributors in the country, and some of the largest wine and spirits suppliers in the industry, over 50,000 supplier and distributor sales reps turn to BrandMuscle for full-service marketing support in one easy-to-use platform.

Speed to market

Whether it’s a new product launch or a locally sponsored event, the need for timely point-of-sale marketing materials is paramount to your success.

​We improve speed to market by providing an all-in-one design and print solution that is tailored to meet the needs of the wine, spirit and beer industry.

With 150 graphic designers working across the country, you can capitalize quickly on local and national opportunities and trends, with the ability to turn around designs in 24 - 48 hours.

Comprehensive oversight into marketing spend

As the number of teams that gain access to develop promotional materials on your behalf increases, so does the potential for careless or excessive spending.

We offer an all-in-one point-of-sale marketing solution that provides complete cost oversight into how much your teams are spending and what they are spending it on, complete with spending caps.

An integrated standard approval process puts you in control so you can effectively manage your marketing budget.

Improved sustainability

BrandMuscle helps you meet your sustainability goals, whether it’s sourcing greener materials, reducing waste, or shrinking your carbon footprint.

Seasonal promotions bring new POS, cannabis regulations change quickly, and sales reps’ needs vary. In an unpredictable market, BrandMuscle lets you print what you need, when you need it. When you save money and time on print, you green your ecological footprint along with your bottom line.

Customer Success

Point-of-sale kits made simple for top spirits maker

When a top spirits brand released their limited time product to mark the end of Prohibition, they hoped to highlight exclusivity to drive demand. BrandMuscle produced 600 kits with a varying point-of-sale items in a custom-sized box to each market, including window clings, case stackers, posters, case cards, shelf talkers, pole toppers, and double-wide case cards. The client received discounted pricing for ordering in bulk and the kits were printed, packed, and shipped within two-and-a-half weeks.

The success of the kits generated another bulk order for a new product, consisting of 55 kits that with varying point-of-sale items with every kit containing a different number of point-of-sale packs inside.