THE CHALLENGE

The alcohol supplier’s large-scale print production was inefficient and wasteful

A well-known alcohol supplier was having issues managing its large-scale print production.

The process was all in-house and included multiple vendors.

Long-run orders.

Customized one-off projects.

Coupons.

All were time-consuming and cumbersome, creating excessive point-of-sale (POS) inventory waste. This, in turn, often delayed bringing new collateral to market.

The supplier needed a simple, efficient method to manage this large-scale print production across its broad portfolio of alcoholic beverage brands.

THE SOLUTION

Consolidator simplified and streamlined the print production process

The client hired BrandMuscle and leveraged the power of Consolidator, a solution that streamlines the print process through bulk printing. More efficient. More cost-effective.

A single vendor (BrandMuscle) and a streamlined printing process (Consolidator) helped this client with ordering, billing, tracking, and monitoring print runs.

In the first year, they ran eight Consolidator POS print campaigns and saw a 20% reduction in POS inventory waste.

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