eBook: Maximizing Co-op Dollars in a New Marketing Ecosystem

Effective local marketing means continually evaluating the progress of your programs and initiatives.

Now’s the time to start shifting from a single-channel tactic mindset and focusing on a more integrated mix. Layering digital tactics onto traditional allows you to better measure the impact of your business.

Maximizing Co-op Dollars in a New Marketing Ecosystem: The Corporate Marketer’s Guide to Driving Winning Behavior examines three key co-op/MDF program actions you can make to improve the way you offer and allocate your co-op dollars.

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