With 94 percent of total retail sales still generated at a brick-and-mortar location, retail marketing means local marketing. As marketers now have more insights into customer preferences and behaviors, the retail industry is quickly heading to a precision marketing model. If national retailers aren’t staying in front of these trends, they’ll rapidly fall behind the competition.
BrandMuscle provides the tools to win at the local level. Our full suite of local marketing tools helps convert online leads into local in-store customers, execute events through kits to promote grand opening and sidewalk sales, and reach customers inside the location with point-of-sale materials like branded flyers and brochures.
Your retailers will create a presence that will connect with customers who value local community. With BrandMuscle's experience, your retailers will be able to reach more customers, improve marketing spend, and optimize results.