The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020​ Report

April 20

The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020

The 13 TCMA Providers That Matter Most and How They Stack Up​
Selecting the best through-channel marketing automation solution for your business is no easy task. In this report, Forrester Research, a leading global research and advisory firm, breaks down the capabilities that enable complex cross-channel engagement strategies.

Forrester evaluated 13 of the most significant TCMA vendors against 24 criteria, including governance (manufacturer/vendor), execution (partners), technology, and strategy. ​

BrandMuscle received the highest score in the Market Presence category, as well as the highest score possible in the following criteria: MDF/co-op funds management, marketing vehicles, digital asset management, physical asset management, account-based B2B campaigns, concierge/self-service, delivery options, pricing strategy, and partner ecosystem.

“In 2020, [BrandMuscle] has transformed way beyond brand compliance and are integrating a complete set of tools to help local businesses execute marketing campaigns that drive revenue results.”​

“[BrandMuscle] is a good fit for companies with well-known national brands and highly decentralized franchises, retailers, or channels.”

“[BrandMuscle] reference interviews reveal customers who are happy with the product and the company.”

Serving the World’s Leading Brands

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