Alcoholic Beverage Supplier Print Success Story
Alcoholic Beverage Supplier Consolidates Print Production to Improve Speed to Market and Reduce Inventory Waste
Challenge
A popular alcohol supplier struggled to manage large-scale print production internally through multiple vendors. The ordering process for printing long-run orders, customized one-off projects, and coupons was time consuming and cumbersome, created excessive POS inventory waste, and often delayed bringing new collateral to market. The supplier needed a simple way to manage large-scale print production across its broad portfolio of alcoholic beverage brands.
Solution
The client launched BrandMuscle’s Consolidator tool, empowering the company to easily manage large-scale print orders through a user-friendly shopping system. With a single vendor and a streamlined process for ordering, billing, tracking, and monitoring print runs, the client is able to print more collateral with greater efficiency and improve speed to market.
Results
8
Consolidator POS print campaigns in first year of launch
400%
increase in Consolidator tool utilization
20%
reduction in POS inventory waste