Alcoholic Beverage Supplier Print Success Story

Alcoholic Beverage Supplier Consolidates Print Production to Improve Speed to Market and Reduce Inventory Waste

Challenge

A popular alcohol supplier struggled to manage large-scale print production internally through multiple vendors. The ordering process for printing long-run orders, customized one-off projects, and coupons was time consuming and cumbersome, created excessive POS inventory waste, and often delayed bringing new collateral to market. The supplier needed a simple way to manage large-scale print production across its broad portfolio of alcoholic beverage brands.

Solution

The client launched BrandMuscle’s Consolidator tool, empowering the company to easily manage large-scale print orders through a user-friendly shopping system. With a single vendor and a streamlined process for ordering, billing, tracking, and monitoring print runs, the client is able to print more collateral with greater efficiency and improve speed to market.

Results

8

Consolidator POS print campaigns in first year of launch

400%

increase in Consolidator tool utilization

20%

reduction in POS inventory waste

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