The customer journey is constantly being challenged by innovative new technology, consumer behavior, and channel dilution. Whether you’re a packaged goods or a software-as-a service company, a considered purchase or an impulse buy, companies must continue to be innovative in the way they generate commerce, or they risk being outflanked by their competitors. The ANA Innovative Commerce Conference will immerse you into the world of the latest innovations in Commerce that lead to brand growth, from industry leaders in URL to IRL, Direct to Consumer (DTC), Click and Collect / Buy Online Pick Up in Store (BOPIS), experiential flagships, social commerce and more. We will also focus on the ROI, metrics and measurement of Commerce throughout the customer journey.
What do you do when your traditional path to commerce involves a high-touch model that is incompatible with COVID-19? The food and beverage industry has been uniquely challenged by the pandemic and, must adjust their processes to survive.
Breakthru Beverage Group is a leading North American beverage wholesaler with over $5 billion in annual sales and more than 7,000 associates representing a portfolio of premier wine, spirit and beer brands including Diageo, Tito’s, Constellation Brands, Brown-Forman, Edrington Americas, Heineken and RedBull.
When pandemic struck, BBG needed to provide innovative solutions that would empower their customers in the restaurant and hospitality industry to overcome the challenges of serving customers amid new COVID-19 guidelines. Learn how BBG partnered with BrandMuscle to help customers rapidly deploy a no-touch digital menu platform called SpotMenus, that helps guests feel more comfortable returning to the restaurant and bar scene, and enables BBG and its suppliers to maintain their brand presence.
Learn how BBG partnered with BrandMuscle to help customers rapidly deploy a no-touch digital menu platform called SpotMenus, which helps guests feel more comfortable when dining out, enables BBG and its suppliers to maintain their brands and supports restaurants through the reopening process.
Chief Strategy Officer, BrandMuscle
Director of Trade Marketing, National Accounts, Breakthru Beverage Group