Are You Burying Your Partners in Rules? On-Demand Webinar
Are you willing to consider making some simple changes to your co-op guidelines to get better results?
You’ve spent a lot of time and effort drafting the perfect guidelines for your co-op program. But perfect for corporate might not be perfect for participants. More often than not, most co-op programs fail to deliver due to complicated rules and processes.This on-demand webinar offers a candid look at the guidelines used by leaders and laggards in co-op programming.
Meet the Experts:
James Morse, Senior Solutions Architect
James Morse bridges the gap between business requirements and technical capabilities for both BrandMuscle clients and prospects in his role as Senior Sales Engineer. He has more than 10 years of experience in distributed marketing, project management, new client implementations, and co-op marketing for Fortune 500 brands. With a deep understanding of BrandMuscle’s software and services, James frequently and successfully leads large client onboardings, working directly with client stakeholders to truly understand their business objectives from start to finish. Prior to BrandMuscle, James held positions at Easy2 Technologies and Perceptis LLC. He holds a BS in Management and Economics from the Weatherhead School of Management at Case Western Reserve University.
Jen Oloo, Strategic Co-op Marketing Advisor
Jen Oloo has spent her professional career working with top Fortune companies, focused on channel marketing and solving complex problems to drive sales and increase engagement for organizations with partner, retailer, dealer, agent, and franchisee models. As an expert in the co-op marketing space, brands rely on Jen for innovative thinking, strategic planning and measurable results within their partner channels. Equally skilled at identifying goals and translating strategies into tactical plans, she is focused on accelerated program growth, and supporting corporate leaders to become rockstars in their industry. Jen holds an MBA from Saunders School of Business, Rochester Institute of Technology and has a proven track record in a variety of client verticals, having positively impacted their bottom line.