Maggie.Sullivan@brandmuscle.com, Author at BrandMuscle

Maggie.Sullivan@brandmuscle.com

Featured Resources

BrandMuscle named TCMA Leader by Forrester

The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020

The BrandMuscle State of Local Marketing Report 2021-2022

May 17, 2022
BrandMuscle Intelligent Local Marketing Platform

The BrandMuscle Intelligent Local Marketing Platform

Do you like it?
Read more
May 5, 2022
Manufacturing marketing report

Manufacturing Brands Let 46% of MDF and Co-op Funds Go Unspent and Lose Local Sales Opportunities

Do you like it?
Read more
May 5, 2022
State of Local Marketing Manufacturing

The State of Local Marketing in Manufacturing Report

Report
Do you like it?
Read more
April 7, 2022
Local Marketing in Manufacturing Webcast

The State of Local Marketing in Manufacturing Webcast 

Do you like it?
Read more
April 4, 2022
bobcat brandmuscle

BrandMuscle’s Channel Partner Scorecard to Strengthen the Bobcat Dealer Network Marketing Performance with Ratings and Recommendations

Do you like it?
Read more
March 31, 2022
markie the virtual marketing assistant

Hey Markie, Optimize My Local Marketing Strategy

Do you like it?
Read more
March 16, 2022
CMO channel marketing report

CMO Council Report Reveals New Research on Channel Marketing Programs

Report
Do you like it?
Read more
March 10, 2022
local marketing tactics

Infographic: Local Marketing Tactic Usage and Effectiveness

Do you like it?
Read more
February 15, 2022
social media Local Marketing

Even Though Social Media Is an Effective Local Marketing Tactic, Actual Usage Remains Low

Do you like it?
Read more
February 10, 2022
infographic local marketing

Infographic: The State of Local Marketing 2021-2022

Do you like it?
Read more
February 7, 2022
national vs channel marketing

The Difference Between National Marketing and Channel Marketing

Do you like it?
Read more
February 3, 2022
inventory shortages marketing

Don’t Let Inventory Shortages Cause Marketing Shortages

Do you like it?
Read more
January 28, 2022
marketing maturity

What’s Holding Local Partners Back From Marketing Maturity?

Do you like it?
Read more
January 24, 2022
local marketing maturity model

Introducing Our New Marketing Savvy Dimension to the BrandMuscle Local Marketing Maturity Matrix™

Do you like it?
Read more
January 18, 2022
state of local marketing 2022

The State of Local Marketing Report Returns With Unrivaled Insights for Growing Local Channel Partner Revenue in 2022

Do you like it?
Read more
January 18, 2022
State of Local Marketing Report

The State of Local Marketing Report 2021-2022

Report
Do you like it?
Read more
January 13, 2022
call tracking

How to Use Call Tracking as a Local Marketing Tactic

Do you like it?
Read more
January 12, 2022
5Reasons Not To Buy BrandMuscle

5 Reasons Not to Buy BrandMuscle

Do you like it?
Read more
January 4, 2022
Business Listing Management at Scale

Business Listing Management at Scale

Do you like it?
Read more
December 28, 2021
Financial services marketing automation

Financial Services Marketing Automation

Do you like it?
Read more
December 13, 2021
infographic local marketing

Top Social Platforms for 2022

Do you like it?
Read more
December 3, 2021
what is co op advertising

What Is Co-op Advertising?

Do you like it?
Read more
November 30, 2021
state of local marketing 2021-2022 webcast

The State of Local Marketing 2021-2022 Webcast

Do you like it?
Read more
November 24, 2021
RNDC Truck Wrap Success Story

RNDC Truck Wrap Success Story

Do you like it?
Read more
October 25, 2021
global remote team

Common Challenges Managing Global Remote Teams

Do you like it?
Read more
October 25, 2021
Facebook Advertising for Insurance Agencies

Facebook Advertising for Insurance Agencies

Do you like it?
Read more
October 25, 2021
Facebook and Instagram Divorce

Facebook and Instagram Divorce Fallout: Changes to Reporting

Do you like it?
Read more
October 19, 2021
generational marketing

Generational Marketing and the Path to Purchase

Do you like it?
Read more
October 15, 2021
echo marketing

ECHO Incorporated Digital Marketing Success Story

Do you like it?
Read more
October 8, 2021
what is channel strategy

What Is Channel Strategy?

Do you like it?
Read more
October 8, 2021
Protect Your Business From the Next Facebook Outage

Protect Your Business From the Next Facebook Outage

Do you like it?
Read more
September 29, 2021

BrandMuscle and Vericast Deliver Unparalleled Insights-Driven Local Marketing Execution

Do you like it?
Read more
September 29, 2021
digital marketing success story

Insurance Digital Marketing Success Story

Do you like it?
Read more
September 27, 2021
Digital Product Features

Table Tents Aren’t Just For Tables Anymore: SpotMenus Now Supports Digital Product Features on Mobile Devices

Do you like it?
Read more
September 22, 2021

Partners Who Print Together Win Together: BrandMuscle’s New Consolidator Tool Simplifies Bulk Printing

Do you like it?
Read more
August 31, 2021

Badger Liquor Warehousing Success Story

Do you like it?
Read more
August 20, 2021
Wha tI sMarketing Resource Management

What Is Marketing Resource Management?

Do you like it?
Read more
August 16, 2021
channel marketing budget

Planning Your Channel Marketing Budget 2022

Do you like it?
Read more
August 9, 2021
How to Engage Channel Partners in Your Channel Fund Program

You Provided Channel Funds for Your Partners. Now What?

Do you like it?
Read more
August 9, 2021
Customer Purchase Journey

How to Leverage TCMA to Propel the Customer Journey

Do you like it?
Read more
August 4, 2021
GE Current

GE Current, a Daintree company, Chooses BrandMuscle to Reinvent Their Channel Marketing Program

Do you like it?
Read more
July 27, 2021

B2B vs. B2C Marketing: What Are the Differences and Effects on Local Strategy?

Do you like it?
Read more
July 21, 2021
intern at brandmuscle

What’s It Like to Intern at BrandMuscle?

Do you like it?
Read more
July 21, 2021
trex

Trex® Chooses BrandMuscle to Empower Deck Builders With a One-Stop Shop for Local Marketing

Do you like it?
Read more
July 19, 2021
Marketing in the New Normal

Marketing in the New Normal

Do you like it?
Read more
July 15, 2021
smart marketing planner

Smart Marketing Planner From BrandMuscle Helps Brands Align Corporate and Channel Marketing Strategy for Maximum Revenue Growth

Do you like it?
Read more
July 13, 2021
how to customize marketing templates

How To Customize Marketing Templates

Do you like it?
Read more
July 12, 2021
virtual b2b event

Virtual B2B Event – Integrated Media Campaign Success Story

Do you like it?
Read more
July 7, 2021
Shamrock Foods

Shamrock Foods Selects BrandMuscle for Menu Production Services

Do you like it?
Read more
June 28, 2021
channel partner scorecard metrics

From Disengaged to Developing and Equipped: Using Channel Partner Scorecard Metrics to Drive Revenue

Do you like it?
Read more
June 28, 2021
beyond qr codes

Beyond QR Codes: SpotMenus Releases New Menu Management and Analytics Capabilities

Do you like it?
Read more
June 25, 2021
DirecTV

BrandMuscle and DIRECTV for Business Bring SpotMenus Digital Menu Platform to Bars and Restaurants

Do you like it?
Read more
June 21, 2021
employee advocacy program

How to Kickstart an Employee Advocacy Program

Do you like it?
Read more
June 16, 2021
Briggs & Stratton

Briggs & Stratton’s Turf and Consumer Products Group Chooses BrandMuscle to Streamline, Scale, and Optimize Local Marketing Programs for Its Dealer Channel

Do you like it?
Read more
June 15, 2021
brandmuscle midsize business

No Brand Left Behind: BrandMuscle Offers Leading Local Marketing Platform to Small and Midsize Businesses

Do you like it?
Read more
June 2, 2021
coffee Roaster marketing

National Coffee Roaster Print-on-Demand Success Story

Do you like it?
Read more
May 24, 2021
Channel Incentive Programs

An Introduction to Channel Incentive Programs

Do you like it?
Read more
May 19, 2021
qr code success story

National Bank QR Code Success Story

Do you like it?
Read more
May 19, 2021

Hunter Douglas Customization Success Story

Do you like it?
Read more
May 12, 2021
qr codes for marketing

QR Codes and Mom Jeans Are Back in a Big Way

Do you like it?
Read more
May 12, 2021
Successful Software Implementation

Keys to a Successful Software Implementation

Do you like it?
Read more
May 6, 2021
engage channel partners

11 Ways to Engage Channel Partners in New Marketing Programs

Do you like it?
Read more
May 4, 2021
ECHO Partners With Brandmuscle

ECHO Incorporated Partners With BrandMuscle to Launch ECHO ADvantage Marketing Program

Do you like it?
Read more
May 4, 2021
QR codes local marketing

Ten Creative Ways to Use QR Codes in Local Marketing

Do you like it?
Read more
April 30, 2021
co-op reimbursement

How To Submit a Co-op Reimbursement Claim in Less Than 1 Minute

Do you like it?
Read more
April 24, 2021
Cabinetworks paid search

Cabinetworks Paid Search Success Story

Do you like it?
Read more
April 19, 2021
Channel marketing awards

BrandMuscle Announces Recipients of the First Annual Channel Marketing Excellence Awards

Do you like it?
Read more
April 17, 2021
build an online presence

How to Build an Online Presence for Your Local Business

Do you like it?
Read more
April 16, 2021
Duck Donuts BrandMuscle

Donut Franchise Brand Management Success Story

Do you like it?
Read more
April 15, 2021
Davos marketing

Davos Brands LLC Leverages BrandMuscle to Scale Production of Customized Point-of-Sale Assets Targeting Hyper-Local Customers

Do you like it?
Read more
April 12, 2021
channel partner email program

Optimize Brand-to-Local Partnerships with a Channel Partner Email Program

Do you like it?
Read more
April 9, 2021
social media success story

Telecommunications Social Media Success Story

Do you like it?
Read more
April 5, 2021
invisalign success story

Medical Device Company Innovative Local Marketing Success Story

Do you like it?
Read more
March 30, 2021
Channel Partner Scorecard

How To Increase Partner Engagement With Channel Partner Scorecard

Do you like it?
Read more
March 30, 2021
Align Local Marketing Execution With Your National Strategy

Get Your Ducks in a Row: Align Local Marketing Execution With Your National Strategy

Do you like it?
Read more
March 29, 2021

Virtual Event Planning Checklist

Do you like it?
Read more
March 19, 2021
Propel the Customer Purchase Journey: Leverage TCMA to Empower Channel Partners

Propel the Customer Purchase Journey: Leverage TCMA to Empower Channel Partners

Do you like it?
Read more
March 8, 2021
Garrison Brothers Distillery

Garrison Brothers Distillery Partners With BrandMuscle for Point-of-Sale Marketing and High-Quality Print Needs

Do you like it?
Read more
March 1, 2021
Channel Partner Scorecard

BrandMuscle Launches Channel Partner Scorecard to Improve Local Marketing Performance and Maturity

Do you like it?
Read more
February 26, 2021
local makreting vs super bowl

Youth League Marketing Is a Bigger Opportunity than the Super Bowl

Do you like it?
Read more
February 25, 2021
MDF Marketing

A Guide To MDF Marketing

Do you like it?
Read more
February 25, 2021
Robert Olivares

Robert Olivares, PhD Joins BrandMuscle as Senior Vice President of Innovation Solutions

Do you like it?
Read more
February 23, 2021
Apples-Newest-iOS-Privacy

What Apple’s Newest iOS Privacy Changes Mean for Marketers

Do you like it?
Read more
February 12, 2021
revenue through channel partners

5 Data-Driven Ways To Drive More Revenue Through Channel Partners

Do you like it?
Read more
February 4, 2021
digital marketing tactics 2021

Digital Tactics Dominate 2020 Local Marketing

Do you like it?
Read more
February 4, 2021
Single Agency vs Multi-Agency

How Much Data and Leverage is Your Multi-Agency Model Really Costing You?

Do you like it?
Read more
February 3, 2021
SpotMenus off-premise

BrandMuscle Expands SpotMenus™ to Support Liquor Stores and Retailers With Mobile Menus and Curbside Pickup

Do you like it?
Read more
January 26, 2021
Social Media Marketing Trends 2021

Social Media Marketing Trends 2021

Do you like it?
Read more
January 11, 2021
How Distributed Marketing Works

How Distributed Marketing Works

Do you like it?
Read more
January 6, 2021

BrandMuscle’s Annual State of Local Marketing Study Reveals the Formula for Driving More Revenue Through Channel Partners in 2021

Do you like it?
Read more
January 5, 2021
local marketing trends and best practices

The State of Local Marketing Report 2020-2021 

Report
Do you like it?
Read more
December 16, 2020
how to maximize co-op fund utilization

How to Maximize Co-op Fund Utilization

Do you like it?
Read more
December 7, 2020
local marketing during a pandemic

Local Marketing During a Pandemic: 3 Traditional Tactics To Keep Your Brand Top of Mind

Do you like it?
Read more
December 1, 2020
State of Local Marketing 2020-2021 webcast

The State of Local Marketing 2020-2021 Webcast

Do you like it?
Read more
November 30, 2020
In-house vs. Outsourced Marketing

In-house vs. Outsourced Marketing

Do you like it?
Read more
November 23, 2020
Channel Marketing Trends

Channel Marketing Trends and Priorities for 2021

Do you like it?
Read more
November 17, 2020
social media success story

Clinical Research Company Marketing Success Story

Do you like it?
Read more
November 17, 2020
incentive program success story

Technology Company Incentive Program Success Story

Do you like it?
Read more
November 17, 2020
2020 brand management

Financial Services 2020 Brand Management Success Story

Do you like it?
Read more
November 17, 2020
Digital Asset Management Success Story

Hospitality Company Digital Asset Management Success Story

Do you like it?
Read more
November 16, 2020
co-op fund management success story

Telecommunications Co-op Fund Management Success Story

Do you like it?
Read more
November 11, 2020
co-op marketing

What Is Co-op Marketing?

Do you like it?
Read more
November 10, 2020
Drive Holiday Sales with Social Media

The World Outside Is Frightful—Drive Holiday Sales With Social Media Instead

Do you like it?
Read more
November 9, 2020
managing a remote team

Managing a Remote Team: 3 Tips From a Cool Manager

Do you like it?
Read more
October 27, 2020
Brand Asset Management

An In-Depth Guide to Brand Asset Management

Do you like it?
Read more
October 14, 2020
Southern Glazer's

Southern Glazer’s Wine & Spirits and BrandMuscle Offer SpotMenus™ Digital Menu Platform to Restaurants and Bars in More Than 40 States

Do you like it?
Read more
October 13, 2020
Brand Loyalty Success Story

Flooring Manufacturer Brand Loyalty Success Story

Do you like it?
Read more
October 13, 2020
Brand Management Success Story

Telecom Brand Management Success Story

Do you like it?
Read more
October 13, 2020
Online Search Success Story

Tire Manufacturer Online Search Success Story

Do you like it?
Read more
October 13, 2020
Co-op utilization

Insurance Co-op Utilization Success Story

Do you like it?
Read more
October 13, 2020
Marketing Automation Success Story

Auto Manufacturer Marketing Automation Success Story

Do you like it?
Read more
September 30, 2020
Channel Marketing Awards

BrandMuscle Channel Marketing Excellence Awards

Do you like it?
Read more
September 30, 2020
No-touch Digital Menu Platform

SpotMenus by BrandMuscle Achieves Rapid Adoption of No-touch Digital Menu Platform

Do you like it?
Read more
September 22, 2020
CMO Trends

CMO Trends: Top Channel Marketing Priorities for 2021

Do you like it?
Read more
September 8, 2020
Why Co-op or MDF Funds Go Unused

Why Co-op and MDF Funds Go Unused

Do you like it?
Read more
September 1, 2020
Empire Merchants SpotMenus

Empire Merchants Partners With SpotMenus by BrandMuscle to Offer Digital No-Touch Menus to Assist Hospitality Industry Recovery in the State of New York

Do you like it?
Read more
August 31, 2020
Digital Media Planning Basics

Digital Media Planning Basics

Do you like it?
Read more
August 13, 2020
TCMA Feature Fatigue

Through-Channel Marketing Automation Is Feature Fatigue at Its Finest

Do you like it?
Read more
August 13, 2020

ANA – Helping Bars and Restaurants Adapt to COVID-19 Presented by BrandMuscle

Do you like it?
Read more
August 11, 2020
Jewelry Manufacturer Co-op Management Success Story

Jewelry Manufacturer Co-op Management Success Story

Do you like it?
Read more
August 11, 2020
beverage alcohol success story

Beverage Alcohol Supplier Email Campaign Success Story

Do you like it?
Read more
August 11, 2020
equipment manufacturer tcma success story

Equipment Manufacturer TCMA Success Story

Do you like it?
Read more
August 11, 2020
bobcat success story

Equipment Manufacturer Facebook Success Story

Do you like it?
Read more
August 3, 2020
Think before you post

Think Before You Post: 5 Questions Businesses Should Ask Before Clicking Share

Do you like it?
Read more
July 30, 2020
Paid social success story

Restaurant Chain Social Media Ad Campaign Success Story

Do you like it?
Read more
July 28, 2020
TCMA RFP

Free TCMA Software RFP Template

Do you like it?
Read more
July 10, 2020

The Do’s and Don’ts of Boycotting Facebook or Other Social Media Advertising

Do you like it?
Read more
July 1, 2020

To Boycott Facebook or Not—That Is the Question for Big Brands and Local Marketers Alike

Do you like it?
Read more
May 8, 2020

Reallocate — Don’t Terminate — Marketing Budget During Coronavirus Crisis

Do you like it?
Read more