Maggie.Sullivan@brandmuscle.com, Author at BrandMuscle

Maggie.Sullivan@brandmuscle.com

Featured Resources

BrandMuscle named TCMA Leader by Forrester

The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020

The BrandMuscle State of Local Marketing Report 2021-2022

September 28, 2022
which pages to prioritize for search engine optimization

Which Pages Should I Prioritize for Search Engine Optimization?

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September 22, 2022
How to write seo content

How to Write SEO Content  

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September 22, 2022
SEO Content Strategy

SEO Content Strategy

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August 15, 2022
marketing maturity data

Infographic: Partner Marketing Maturity

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August 11, 2022
Should Your Business Align With Current Social Issues?

Should Your Business Align With Current Social Issues?

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August 11, 2022
organic channel marketing

Invigorating Channel Marketing With Supplemental Organic Efforts

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August 1, 2022
manufacturing marketing infographic

Infographic: The State of Local Marketing in Manufacturing

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July 11, 2022
objective based marketing

Objective-Based Marketing Strategies

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July 5, 2022

Partners Who Print Together Win Together: Transform Your Local Marketing Strategy With Bulk Printing​

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June 24, 2022
channel marketing strategy

Become Future-Ready With Channel Marketing Strategy

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May 27, 2022
how partners spend marketing funds

Infographic: How Partners Spend Marketing Funds

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May 17, 2022
BrandMuscle Intelligent Local Marketing Platform

The BrandMuscle Intelligent Local Marketing Platform

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May 5, 2022
Manufacturing marketing report

Manufacturing Brands Let 46% of MDF and Co-op Funds Go Unspent and Lose Local Sales Opportunities

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May 5, 2022
State of Local Marketing Manufacturing

The State of Local Marketing in Manufacturing Report

Report
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April 7, 2022
Local Marketing in Manufacturing Webcast

The State of Local Marketing in Manufacturing Webcast 

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April 4, 2022
bobcat brandmuscle

BrandMuscle’s Channel Partner Scorecard to Strengthen the Bobcat Dealer Network Marketing Performance with Ratings and Recommendations

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March 31, 2022
markie the virtual marketing assistant

Hey Markie, Optimize My Local Marketing Strategy

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March 16, 2022
CMO channel marketing report

CMO Council Report Reveals New Research on Channel Marketing Programs

Report
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March 10, 2022
local marketing tactics

Infographic: Local Marketing Tactic Usage and Effectiveness

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February 15, 2022
social media Local Marketing

Even Though Social Media Is an Effective Local Marketing Tactic, Actual Usage Remains Low

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February 10, 2022
infographic local marketing

Infographic: The State of Local Marketing 2021-2022

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February 7, 2022
national vs channel marketing

The Difference Between National Marketing and Channel Marketing

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February 3, 2022
inventory shortages marketing

Don’t Let Inventory Shortages Cause Marketing Shortages

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January 28, 2022
marketing maturity

What’s Holding Local Partners Back From Marketing Maturity?

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January 24, 2022
local marketing maturity model

Introducing Our New Marketing Savvy Dimension to the BrandMuscle Local Marketing Maturity Matrix™

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January 18, 2022
state of local marketing 2022

The State of Local Marketing Report Returns With Unrivaled Insights for Growing Local Channel Partner Revenue in 2022

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January 18, 2022
State of Local Marketing Report

The State of Local Marketing Report 2021-2022

Report
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January 13, 2022
call tracking

How to Use Call Tracking as a Local Marketing Tactic

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January 12, 2022
5Reasons Not To Buy BrandMuscle

5 Reasons Not to Buy BrandMuscle

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January 4, 2022
Business Listing Management at Scale

Business Listing Management at Scale

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December 28, 2021
Financial services marketing automation

Financial Services Marketing Automation

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December 13, 2021
infographic local marketing

Top Social Platforms for 2022

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December 3, 2021
what is co op advertising

What Is Co-op Advertising?

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November 30, 2021
state of local marketing 2021-2022 webcast

The State of Local Marketing 2021-2022 Webcast

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November 24, 2021
RNDC Truck Wrap Success Story

RNDC Truck Wrap Success Story

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October 25, 2021
global remote team

Common Challenges Managing Global Remote Teams

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October 25, 2021
Facebook Advertising for Insurance Agencies

Facebook Advertising for Insurance Agencies

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October 25, 2021
Facebook and Instagram Divorce

Facebook and Instagram Divorce Fallout: Changes to Reporting

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October 19, 2021
generational marketing

Generational Marketing and the Path to Purchase

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October 15, 2021
echo marketing

ECHO Incorporated Digital Marketing Success Story

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October 8, 2021
what is channel strategy

What Is Channel Strategy?

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October 8, 2021
Protect Your Business From the Next Facebook Outage

Protect Your Business From the Next Facebook Outage

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September 29, 2021

BrandMuscle and Vericast Deliver Unparalleled Insights-Driven Local Marketing Execution

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September 29, 2021
digital marketing success story

Insurance Digital Marketing Success Story

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September 27, 2021
Digital Product Features

Table Tents Aren’t Just For Tables Anymore: SpotMenus Now Supports Digital Product Features on Mobile Devices

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September 22, 2021

Partners Who Print Together Win Together: BrandMuscle’s New Consolidator Tool Simplifies Bulk Printing

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August 31, 2021

Badger Liquor Warehousing Success Story

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August 20, 2021
Wha tI sMarketing Resource Management

What Is Marketing Resource Management?

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August 16, 2021
channel marketing budget

Planning Your Channel Marketing Budget 2022

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August 9, 2021
How to Engage Channel Partners in Your Channel Fund Program

You Provided Channel Funds for Your Partners. Now What?

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August 9, 2021
Customer Purchase Journey

How to Leverage TCMA to Propel the Customer Journey

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August 4, 2021
GE Current

GE Current, a Daintree company, Chooses BrandMuscle to Reinvent Their Channel Marketing Program

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July 27, 2021

B2B vs. B2C Marketing: What Are the Differences and Effects on Local Strategy?

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July 21, 2021
intern at brandmuscle

What’s It Like to Intern at BrandMuscle?

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July 21, 2021
trex

Trex® Chooses BrandMuscle to Empower Deck Builders With a One-Stop Shop for Local Marketing

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July 19, 2021
Marketing in the New Normal

Marketing in the New Normal

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July 15, 2021
smart marketing planner

Smart Marketing Planner From BrandMuscle Helps Brands Align Corporate and Channel Marketing Strategy for Maximum Revenue Growth

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July 13, 2021
how to customize marketing templates

How To Customize Marketing Templates

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July 12, 2021
virtual b2b event

Virtual B2B Event – Integrated Media Campaign Success Story

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July 7, 2021
Shamrock Foods

Shamrock Foods Selects BrandMuscle for Menu Production Services

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June 28, 2021
channel partner scorecard metrics

From Disengaged to Developing and Equipped: Using Channel Partner Scorecard Metrics to Drive Revenue

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June 28, 2021
beyond qr codes

Beyond QR Codes: SpotMenus Releases New Menu Management and Analytics Capabilities

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June 25, 2021
DirecTV

BrandMuscle and DIRECTV for Business Bring SpotMenus Digital Menu Platform to Bars and Restaurants

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June 21, 2021
employee advocacy program

How to Kickstart an Employee Advocacy Program

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June 16, 2021
Briggs & Stratton

Briggs & Stratton’s Turf and Consumer Products Group Chooses BrandMuscle to Streamline, Scale, and Optimize Local Marketing Programs for Its Dealer Channel

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June 15, 2021
brandmuscle midsize business

No Brand Left Behind: BrandMuscle Offers Leading Local Marketing Platform to Small and Midsize Businesses

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June 2, 2021
coffee Roaster marketing

National Coffee Roaster Print-on-Demand Success Story

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May 24, 2021
Channel Incentive Programs

An Introduction to Channel Incentive Programs

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May 19, 2021
qr code success story

National Bank QR Code Success Story

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May 19, 2021

Hunter Douglas Customization Success Story

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May 12, 2021
qr codes for marketing

QR Codes and Mom Jeans Are Back in a Big Way

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May 12, 2021
Successful Software Implementation

Keys to a Successful Software Implementation

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May 6, 2021
engage channel partners

11 Ways to Engage Channel Partners in New Marketing Programs

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May 4, 2021
ECHO Partners With Brandmuscle

ECHO Incorporated Partners With BrandMuscle to Launch ECHO ADvantage Marketing Program

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May 4, 2021
QR codes local marketing

Ten Creative Ways to Use QR Codes in Local Marketing

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April 30, 2021
co-op reimbursement

How To Submit a Co-op Reimbursement Claim in Less Than 1 Minute

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April 24, 2021
Cabinetworks paid search

Cabinetworks Paid Search Success Story

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April 19, 2021
Channel marketing awards

BrandMuscle Announces Recipients of the First Annual Channel Marketing Excellence Awards

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April 17, 2021
build an online presence

How to Build an Online Presence for Your Local Business

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April 16, 2021
Duck Donuts BrandMuscle

Donut Franchise Brand Management Success Story

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April 15, 2021
Davos marketing

Davos Brands LLC Leverages BrandMuscle to Scale Production of Customized Point-of-Sale Assets Targeting Hyper-Local Customers

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April 12, 2021
channel partner email program

Optimize Brand-to-Local Partnerships with a Channel Partner Email Program

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April 9, 2021
social media success story

Telecommunications Social Media Success Story

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April 5, 2021
invisalign success story

Medical Device Company Innovative Local Marketing Success Story

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March 30, 2021
Channel Partner Scorecard

How To Increase Partner Engagement With Channel Partner Scorecard

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March 30, 2021
Align Local Marketing Execution With Your National Strategy

Get Your Ducks in a Row: Align Local Marketing Execution With Your National Strategy

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March 29, 2021

Virtual Event Planning Checklist

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March 19, 2021
Propel the Customer Purchase Journey: Leverage TCMA to Empower Channel Partners

Propel the Customer Purchase Journey: Leverage TCMA to Empower Channel Partners

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March 8, 2021
Garrison Brothers Distillery

Garrison Brothers Distillery Partners With BrandMuscle for Point-of-Sale Marketing and High-Quality Print Needs

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March 1, 2021
Channel Partner Scorecard

BrandMuscle Launches Channel Partner Scorecard to Improve Local Marketing Performance and Maturity

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February 26, 2021
local makreting vs super bowl

Youth League Marketing Is a Bigger Opportunity than the Super Bowl

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February 25, 2021
MDF Marketing

A Guide To MDF Marketing

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February 25, 2021
Robert Olivares

Robert Olivares, PhD Joins BrandMuscle as Senior Vice President of Innovation Solutions

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February 23, 2021
Apples-Newest-iOS-Privacy

What Apple’s Newest iOS Privacy Changes Mean for Marketers

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February 12, 2021
revenue through channel partners

5 Data-Driven Ways To Drive More Revenue Through Channel Partners

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February 4, 2021
digital marketing tactics 2021

Digital Tactics Dominate 2020 Local Marketing

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February 4, 2021
Single Agency vs Multi-Agency

How Much Data and Leverage is Your Multi-Agency Model Really Costing You?

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February 3, 2021
SpotMenus off-premise

BrandMuscle Expands SpotMenus™ to Support Liquor Stores and Retailers With Mobile Menus and Curbside Pickup

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January 26, 2021
Social Media Marketing Trends 2021

Social Media Marketing Trends 2021

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January 11, 2021
How Distributed Marketing Works

How Distributed Marketing Works

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January 6, 2021

BrandMuscle’s Annual State of Local Marketing Study Reveals the Formula for Driving More Revenue Through Channel Partners in 2021

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January 5, 2021
local marketing trends and best practices

The State of Local Marketing Report 2020-2021 

Report
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December 16, 2020
how to maximize co-op fund utilization

How to Maximize Co-op Fund Utilization

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December 7, 2020
local marketing during a pandemic

Local Marketing During a Pandemic: 3 Traditional Tactics To Keep Your Brand Top of Mind

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December 1, 2020
State of Local Marketing 2020-2021 webcast

The State of Local Marketing 2020-2021 Webcast

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November 30, 2020
In-house vs. Outsourced Marketing

In-house vs. Outsourced Marketing

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November 23, 2020
Channel Marketing Trends

Channel Marketing Trends and Priorities for 2021

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November 17, 2020
social media success story

Clinical Research Company Marketing Success Story

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November 17, 2020
incentive program success story

Technology Company Incentive Program Success Story

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November 17, 2020
2020 brand management

Financial Services 2020 Brand Management Success Story

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November 17, 2020
Digital Asset Management Success Story

Hospitality Company Digital Asset Management Success Story

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November 16, 2020
co-op fund management success story

Telecommunications Co-op Fund Management Success Story

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November 11, 2020
co-op marketing

What Is Co-op Marketing?

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November 10, 2020
Drive Holiday Sales with Social Media

The World Outside Is Frightful—Drive Holiday Sales With Social Media Instead

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November 9, 2020
managing a remote team

Managing a Remote Team: 3 Tips From a Cool Manager

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October 27, 2020
Brand Asset Management

An In-Depth Guide to Brand Asset Management

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October 14, 2020
Southern Glazer's

Southern Glazer’s Wine & Spirits and BrandMuscle Offer SpotMenus™ Digital Menu Platform to Restaurants and Bars in More Than 40 States

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October 13, 2020
Brand Loyalty Success Story

Flooring Manufacturer Brand Loyalty Success Story

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October 13, 2020
Brand Management Success Story

Telecom Brand Management Success Story

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October 13, 2020
Online Search Success Story

Tire Manufacturer Online Search Success Story

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October 13, 2020
Co-op utilization

Insurance Co-op Utilization Success Story

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October 13, 2020
Marketing Automation Success Story

Auto Manufacturer Marketing Automation Success Story

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September 30, 2020
Channel Marketing Awards

BrandMuscle Channel Marketing Excellence Awards

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September 30, 2020
No-touch Digital Menu Platform

SpotMenus by BrandMuscle Achieves Rapid Adoption of No-touch Digital Menu Platform

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September 22, 2020
CMO Trends

CMO Trends: Top Channel Marketing Priorities for 2021

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September 8, 2020
Why Co-op or MDF Funds Go Unused

Why Co-op and MDF Funds Go Unused

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September 1, 2020
Empire Merchants SpotMenus

Empire Merchants Partners With SpotMenus by BrandMuscle to Offer Digital No-Touch Menus to Assist Hospitality Industry Recovery in the State of New York

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August 31, 2020
Digital Media Planning Basics

Digital Media Planning Basics

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August 13, 2020
TCMA Feature Fatigue

Through-Channel Marketing Automation Is Feature Fatigue at Its Finest

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August 13, 2020

ANA – Helping Bars and Restaurants Adapt to COVID-19 Presented by BrandMuscle

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August 11, 2020
Jewelry Manufacturer Co-op Management Success Story

Jewelry Manufacturer Co-op Management Success Story

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August 11, 2020
beverage alcohol success story

Beverage Alcohol Supplier Email Campaign Success Story

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August 11, 2020
equipment manufacturer tcma success story

Equipment Manufacturer TCMA Success Story

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August 11, 2020
bobcat success story

Equipment Manufacturer Facebook Success Story

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August 3, 2020
Think before you post

Think Before You Post: 5 Questions Businesses Should Ask Before Clicking Share

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July 30, 2020
Paid social success story

Restaurant Chain Social Media Ad Campaign Success Story

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July 28, 2020
TCMA RFP

Free TCMA Software RFP Template

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July 10, 2020

The Do’s and Don’ts of Boycotting Facebook or Other Social Media Advertising

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July 1, 2020

To Boycott Facebook or Not—That Is the Question for Big Brands and Local Marketers Alike

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May 8, 2020

Reallocate — Don’t Terminate — Marketing Budget During Coronavirus Crisis

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