Auto Manufacturer Marketing Automation Success Story
Prominent Auto Brand Switches to BrandMuscle to Increase Savings and ROI
Challenge
A luxury automobile manufacturer had been using an ad builder resource since the early 2000s, but they quickly realized their operation required a much more dynamic solution that streamlined ad creation across all models, offer types, media, and sizes.
Solution
For this automaker, BrandMuscle’s solution was a no-brainer. Ours was the only marketing automation solution that could deliver important items on their long wish list, such as scalability, brand control, and speed-to-market. BrandMuscle expanded usage of the platform’s customization abilities for print ads, resulting in a reduction of ad resizing costs spent with an outside agency.
Results
$640K
in creative agency savings per year
<15minutes
time to customize and send brand compliant dealer ads to production
437%
increase in web banner use after launch
