Auto Manufacturer Marketing Automation Success Story
Prominent Auto Brand Switches to BrandMuscle to Increase Savings and ROI
Challenge
A luxury automobile manufacturer had been using an ad builder resource since the early 2000s, but quickly realized they needed a much more dynamic solution that streamlined ad creation across all models, offer types, media, and size.
Solution
For this auto maker, BrandMuscle’s solution was a no-brainer. It was the only marketing automation solution that could meet their long wish list of important criteria like scalability, brand control, and speed-to-market. BrandMuscle expanded usage of the platform’s customization abilities for print ads, resulting in reduction of ad resizing costs spent with an outside agency.
Results
$640K
in creative agency savings per year
<15minutes
time to customize and send brand compliant dealer ads to production
437%
increase in web banner use after launch
