Auto Manufacturer Marketing Automation Success Story - BrandMuscle
Auto Manufacturer Marketing Automation Success Story
October 13, 2020

Prominent Auto Brand Switches to BrandMuscle ​to Increase Savings and ROI

Challenge

A luxury automobile manufacturer had been using an ad builder resource since the early 2000s, but quickly realized they needed a much more dynamic solution that streamlined ad creation across all models, offer types, media, and size.

Solution

For this auto maker, BrandMuscle’s solution was a no-brainer. It was the only marketing automation solution that could meet their long wish list of important criteria like scalability, brand control, and speed-to-market. BrandMuscle expanded usage of the platform’s customization abilities for print ads, resulting in reduction of ad resizing costs spent with an outside agency.

Results

$640K

in creative agency savings per year
<15minutes

time to customize and send brand compliant dealer ads to production
437%

increase in web banner use after launch
 

“We’re reducing costs, saving time, and empowering dealers to get locally relevant messages out faster while protecting the brand. The BrandMuscle technology is so intuitive that it has become our dealers’ centralized campaign planning tool.” ​

BrandMuscle Client, Senior Manager of Retail Marketing, Luxury Automotive Company ​