Beverage Alcohol Supplier Email Campaign Success Story

Major Beverage Brand Uses Email Campaigns to Navigate Three-Tier Distribution Model

Challenge

A leading beverage alcohol supplier was seeking to market their products at the hyper-local level while managing the three-tier distribution system and state regulations, which prohibit suppliers from selling products directly to the consumer.

Solution

BrandMuscle leveraged its relationship with beverage alcohol distributor clients to create a full-service email marketing program focusing on the supplier’s new product launches and updates. Emails are co-branded with the distributor’s information, including logo and contact details, customized to the local markets, and sent to retail accounts on-behalf of the distributors, bridging the gap between suppliers and customers. As part of the program, BrandMuscle provides reporting and insights into email performance, ongoing strategy and optimization recommendations, and reply mail management.

Results

400+

annual email campaigns

200K+

annual emails to customers

40%

higher open rate over industry standard

“The majority of sales calls are 30 minutes or less. The emails act like a pre-emptive sales call. They are a great way to introduce new products while being conscious of the fast-faced restaurant industry.”