Beverage Alcohol Supplier Email Campaign Success Story - BrandMuscle
Beverage Alcohol Supplier Email Campaign Success Story
August 11, 2020

Major Beverage Brand Uses Email Campaigns to Navigate Three-Tier Distribution Model


A leading beverage alcohol supplier was seeking to market their products at the hyper-local level while managing the three-tier distribution system and state regulations which prohibit suppliers from selling products directly to the consumer.


BrandMuscle leveraged its relationship with beverage alcohol distributor clients to create a full-service email marketing program focusing on the supplier’s new product launches, updates and more. Emails are co-branded with the distributor’s information (logo, contact info, etc.), customized to the local markets and sent on-behalf of the distributors to their retail accounts, bridging the gap between suppliers and customers. As part of the program, BrandMuscle provides reporting & insights into email performance, ongoing strategy and optimization recommendations, and reply mail management. 



annual email campaigns

annual emails to customers

higher open rate over industry standard

“The majority of sales calls are 30 minutes or less. The emails act like a pre-emptive sales call. They are a great way to introduce new products while being conscious of the fast-faced restaurant industry."

Distributor Account Manager