Beverage Alcohol Supplier Email Campaign Success Story - BrandMuscle
Beverage Alcohol Supplier Email Campaign Success Story
August 11, 2020

Major Beverage Brand Uses Email Campaigns to Navigate Three-Tier Distribution Model

Challenge

A leading beverage alcohol supplier was seeking to market their products at the hyper-local level while managing the three-tier distribution system and state regulations which prohibit suppliers from selling products directly to the consumer.

Solution

BrandMuscle leveraged its relationship with beverage alcohol distributor clients to create a full-service email marketing program focusing on the supplier’s new product launches, updates and more. Emails are co-branded with the distributor’s information (logo, contact info, etc.), customized to the local markets and sent on-behalf of the distributors to their retail accounts, bridging the gap between suppliers and customers. As part of the program, BrandMuscle provides reporting & insights into email performance, ongoing strategy and optimization recommendations, and reply mail management. 

Results

400+

annual email campaigns
200K+

annual emails to customers
40%

higher open rate over industry standard
 

“The majority of sales calls are 30 minutes or less. The emails act like a pre-emptive sales call. They are a great way to introduce new products while being conscious of the fast-faced restaurant industry."

Distributor Account Manager