State of Local Marketing Maturity Achievement Award
We know from our State of Local Marketing Research that partners at the highest levels of marketing maturity can achieve revenue results two times greater than counterparts in the lowest stages of maturity. This award recognizes the marketing organization that has achieved the highest YOY increase in Local Marketing Maturity score.
Participated in State of Local Marketing Assessment in 2019 and 2020 and achieved the Highest YOY increase in Local Marketing Maturity Score.
SpotMenus Promoter of the Year
Recognizes the Distributor customer who obtained the highest level of SpotMenus use based on market potential.
Distributor with the highest percentage of adoption in their territories.
Best Channel Partner Support During COVID-19
Recognizes the marketing organization that went above and beyond to support their channel partners in the most impactful ways during the pandemic.
Explain what your marketing organization did to empower your channel partners to not only survive, but thrive, during the pandemic.
Most Improved Channel Marketing Program Performance
Recognizes the Marketing organization that leveraged BrandMuscle research, optimization recommendations and channel partner feedback to make measurable improvements to their channel partner program and overall performance.
Describe the changes that were made to the program to achieve better alignment between corporate and local partner goals and results including measurable impact on program enrollment, partner satisfaction, usage, leads, impressions, sales, etc.
Channel Partner Champion of the Year
Recognizes the marketing organization that has ignited channel partner passion through solid performance in three key areas:
1) Ease of Use Through Integration and Consolidation of Vendors, Tools and Campaigns
2) Program Adoption and Participation
3) Results Delivered
A success story that shows how a brand has gone above and beyond to consolidate marketing technology and service vendors to onboard, maintain and grow their channels and empower channel partners’ success:
- High adoption, participation, and use of tools and services provided
- Participation %
- % Enrollment in Campaigns or Programs
- % Active Users (Logging into platform)
- Number of creative assets downloaded, co-branded and/or executed in market
- % Co-op/MDF/Marketing Fund Use Rate
- # Sales or Leads Generated
- Average Cost Per Acquisition/Lead Improvements
Best Channel Support for Launching a New Product or Campaign
Launching a new product is tough, and launching it through a channel partner program adds an extra layer of complexity. We want to recognize the organization who excelled at navigating that complexity in 2020.
A case study that shows how a product was launched, what channels were used, and how the partners were included and made it successful. Additional consideration around metrics, data, and feedback.