BrandMuscle Webinar: Co-op Guidelines as a Root Cause in Program Failure - BrandMuscle

BrandMuscle Webinar: Co-op Guidelines as a Root Cause in Program Failure

On-demand webinar allows participants to ask experts for advice and reveals how simplifying co-op guidelines drives better results.

BrandMuscle, the leader in brand-to-one marketing and innovator of the BrandMuscle Marketing Platform, is offering an on-demand webinar on co-op marketing.

Previously recorded from the live webinar titled Are you burying your partners in rules? Co-op guidelines simplified, BrandMuscle co-op marketing experts Jen Oloo and James Morse, who have analyzed co-op guidelines for some of the world’s biggest brands, lead the discussion. This webinar the tools viewers need to reevaluate their existing co-op programs in order to evoke change that will improve the program and drive better business results.

“For global and national brands, sales are made at the local level, and the co-op program should support that local connection to drive in-store sales,” Oloo said. “This webinar will bring to light the consequences that come from a lack of participation in co-op programs and help participants streamline their guidelines by asking the right questions.”

Participants were invited to submit guidelines in advance for masked review and analysis during the live webinar.

BrandMuscle has a nearly two-decade long history of maximizing co-op ROI for some of the world’s top brands. Last year, the company managed nearly 2 billion dollars of co-op/MDF funds for its clients.

About the presenters:

James Morse, Senior Solutions Architect

James Morse bridges the gap between business requirements and technical capabilities for both BrandMuscle clients and prospects in his role as Senior Sales Engineer. He has more than 10 years of experience in distributed marketing, project management, new client implementations, and co-op marketing for Fortune 500 brands. With a deep understanding of BrandMuscle’s software and services, James frequently and successfully leads large client onboardings, working directly with client stakeholders to truly understand their business objectives from start to finish.

Prior to BrandMuscle, James held positions at Easy2 Technologies and Perceptis LLC. He holds a BS in Management and Economics from the Weatherhead School of Management at Case Western Reserve University.

Jen Oloo, Strategic Co-op Advisor

Jen Oloo has spent her professional career working with top Fortune companies, focused on channel marketing and solving complex problems to drive sales and increase engagement for organizations with  partner, retailer, dealer, agent, and  franchisee models. As an expert in the co-op marketing space, brands rely on Jen for  innovative thinking, strategic planning and measurable results  within their partner channels. Equally skilled at identifying goals and translating strategies into  tactical plans, she is focused on accelerated program growth, and  supporting corporate leaders  to become rockstars in their industry.

Jen holds an MBA from Saunders School of Business, Rochester Institute of Technology and has a  proven track record  in a variety of client verticals, having positively impacted their bottom line.