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The State of Local Marketing Report 2020-2021
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aaron.gilbreath@brandmuscle.com
Brandyn Brosemer
Adrian Hatten
Amanda Starke
anusha swamy
BrandMuscle
Charles.Armstrong@brandmuscle.com
Drew.schwanitz@brandmuscle.com
Jason Tabeling
Johnathan Risner
kyle coughlin
Lori Alba
Maggie.Sullivan@brandmuscle.com
patti.carlyle@brandmuscle.com
Puneet Mukoo
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Richard.Mendis@brandmuscle.com
March 1, 2021
March 1, 2021
BrandMuscle Launches Channel Partner Scorecard to Improve Local Marketing Performance and Maturity
February 26, 2021
February 26, 2021
Youth League Marketing Is a Bigger Opportunity than the Super Bowl
February 25, 2021
February 25, 2021
What Is MDF Marketing?
February 25, 2021
February 25, 2021
Robert Olivares, PhD Joins BrandMuscle as Senior Vice President of Innovation Solutions
February 23, 2021
February 23, 2021
What Apple’s Newest iOS Privacy Changes Mean for Marketers
February 12, 2021
February 12, 2021
5 Data-Driven Ways To Drive More Revenue Through Channel Partners
February 4, 2021
February 4, 2021
Digital Tactics Dominate 2020 Local Marketing
February 4, 2021
February 4, 2021
How Much Data and Leverage is Your Multi-Agency Model Really Costing You?
February 3, 2021
February 3, 2021
BrandMuscle Expands SpotMenus™ to Support Liquor Stores and Retailers With Mobile Menus and Curbside Pickup
January 26, 2021
January 26, 2021
Social Media Marketing Trends 2021
January 11, 2021
January 11, 2021
How Distributed Marketing Works
January 6, 2021
January 6, 2021
BrandMuscle’s Annual State of Local Marketing Study Reveals the Formula for Driving More Revenue Through Channel Partners in 2021
December 16, 2020
December 16, 2020
How to Maximize Co-op Fund Utilization
December 7, 2020
December 7, 2020
Local Marketing During a Pandemic: 3 Traditional Tactics To Keep Your Brand Top of Mind
December 1, 2020
December 1, 2020
The State of Local Marketing 2020-2021 Webcast
November 30, 2020
November 30, 2020
In-house vs. Outsourced Marketing
November 23, 2020
November 23, 2020
Channel Marketing Trends and Priorities for 2021
November 11, 2020
November 11, 2020
What Is Co-op Marketing?
November 10, 2020
November 10, 2020
The World Outside Is Frightful—Drive Holiday Sales With Social Media Instead
November 9, 2020
November 9, 2020
Managing a Remote Team: 3 Tips From a Cool Manager
October 27, 2020
October 27, 2020
Brand Asset Management
October 14, 2020
October 14, 2020
Southern Glazer’s Wine & Spirits and BrandMuscle Offer SpotMenus™ Digital Menu Platform to Restaurants and Bars in More Than 40 States
September 30, 2020
September 30, 2020
BrandMuscle Channel Marketing Excellence Awards
September 30, 2020
September 30, 2020
SpotMenus by BrandMuscle Achieves Rapid Adoption of No-touch Digital Menu Platform
September 22, 2020
September 22, 2020
CMO Trends: Top Channel Marketing Priorities for 2021
September 15, 2020
September 15, 2020
BrandMuscle and WorkStride Partner to Offer Industry’s Most Comprehensive Channel Incentive Solution
September 8, 2020
September 8, 2020
Why Co-op and MDF Funds Go Unused
September 1, 2020
September 1, 2020
Empire Merchants Partners With SpotMenus by BrandMuscle to Offer Digital No-Touch Menus to Assist Hospitality Industry Recovery in the State of New York
August 31, 2020
August 31, 2020
Digital Media Planning Basics
August 13, 2020
August 13, 2020
Through-Channel Marketing Automation Is Feature Fatigue at Its Finest
August 13, 2020
August 13, 2020
ANA – Helping Bars and Restaurants Adapt to COVID-19 Presented by BrandMuscle
August 3, 2020
August 3, 2020
Think Before You Post: 5 Questions Businesses Should Ask Before Clicking Share
July 28, 2020
July 28, 2020
Free TCMA Software RFP Template
July 16, 2020
July 16, 2020
5 Google Trends Charts That Show the Impact of COVID-19
July 10, 2020
July 10, 2020
The Do’s and Don’ts of Boycotting Facebook or Other Social Media Advertising
July 1, 2020
July 1, 2020
To Boycott Facebook or Not—That Is the Question for Big Brands and Local Marketers Alike
June 29, 2020
June 29, 2020
ANA – Being Local With Brand Activation Marketing Presented by BrandMuscle
June 26, 2020
June 26, 2020
3 Co-op Program Questions Channel Marketers Should Consider
June 9, 2020
June 9, 2020
Fedway Partners With BrandMuscle to Provide SpotMenus™ Digital Menu Platform to Restaurants, Clubs, Taverns and Bars in the State of New Jersey
May 28, 2020
May 28, 2020
The 80/20 Rule, Explained
May 26, 2020
May 26, 2020
BrandMuscle Partners With Widen to Deliver a Seamless Brand-to-Local Marketing Experience
May 18, 2020
May 18, 2020
How Channel Marketers Are Adapting to Business as Unusual Webcast
May 15, 2020
May 15, 2020
BrandMuscle Launches SpotMenus™ Mobile Menu Platform for Restaurants and Bars
May 14, 2020
May 14, 2020
How to Enable Channel Partners to Continue Marketing During Downturns
May 8, 2020
May 8, 2020
Reallocate — Don’t Terminate — Marketing Budget During Coronavirus Crisis
May 5, 2020
May 5, 2020
Reallocate — Don’t Terminate — Your Channel Incentive Budget During COVID-19 Town Hall Webcast
April 20, 2020
April 20, 2020
BrandMuscle Named a Leader in Through-Channel Marketing Automation (TCMA) Report by Independent Research Firm
April 6, 2020
April 6, 2020
Tackle Coronavirus Concerns at Scale
April 6, 2020
April 6, 2020
Support Social Distancing With These 10 Bar and Restaurant Promotions
March 26, 2020
March 26, 2020
Top 5 Social Media Practices for Alcohol and Beverage Retailers Facing Shut-downs
March 25, 2020
March 25, 2020
Support Social Distancing with These 10 Bar & Restaurant Promotions
March 23, 2020
March 23, 2020
How to Use Social Media for Crisis Communication
March 20, 2020
March 20, 2020
Enjoy the Sunset: Google Has Retired the Average Position Metric
March 18, 2020
March 18, 2020
Treat the Economic Symptoms of Coronavirus With Proactive Brand Management
March 13, 2020
March 13, 2020
How to Choose a TCMA Vendor
March 6, 2020
March 6, 2020
Build a Better Co-op Program: Part 1
February 26, 2020
February 26, 2020
Enjoy the Sunset: Google has Retired the Average Position Metric
February 21, 2020
February 21, 2020
4 More Trends to Watch in Telecom in 2020
February 14, 2020
February 14, 2020
Keeping Up With the Competition: How Your Brand Stacks Up Online
February 7, 2020
February 7, 2020
Telecom 101: 5G to Social Ads
January 31, 2020
January 31, 2020
If Personalization Is So Important, Why Are Telecom Ads So Generic?
January 24, 2020
January 24, 2020
Local Marketing Wins in 9 Stats
January 20, 2020
January 20, 2020
How Creative Advertisements Influence Search Results for Brands
January 10, 2020
January 10, 2020
Top 5 SEO Best Practices for 2020
January 6, 2020
January 6, 2020
How Neural Matching Impacts Local Search and SEO
December 27, 2019
December 27, 2019
Why You Need Location Data Management
December 20, 2019
December 20, 2019
Physical Marketing for Alcohol and Beverage Brands
December 14, 2019
December 14, 2019
Best of the Blog 2019
December 6, 2019
December 6, 2019
Top 3 Benefits of Co-op Programs
November 26, 2019
November 26, 2019
Does Being Local Still Matter?
November 21, 2019
November 21, 2019
What Does 5G Mean for Local Marketing?
November 15, 2019
November 15, 2019
Top 5 Channel Marketing Trends: Intelligent Marketing Fund Allocation
November 8, 2019
November 8, 2019
Top 5 Channel Marketing Trends: How Digital and Traditional Marketing Intersect
October 23, 2019
October 23, 2019
Getting Past ‘Don’t Allow’: Privacy, Location Data and iOS13
October 16, 2019
October 16, 2019
BrandMuscle’s New Events Solution Features 8,000 Hyperlocal Community Events to Connect with New Customers
October 11, 2019
October 11, 2019
Team, Templates & Timelines: Your Guide to a Successful TCMA Implementation
October 3, 2019
October 3, 2019
Top 5 Channel Marketing Trends: Increase Marketing Intelligence
September 25, 2019
September 25, 2019
Inaugural Executive Customer Advisory Board Meeting Reveals Challenges and Opportunities
September 23, 2019
September 23, 2019
BrandMuscle Launches Mobile App for POS Marketing Material Fulfillment
September 11, 2019
September 11, 2019
Ratings & Reviews: How Improved Google Ratings Impact Conversions
September 10, 2019
September 10, 2019
The Ten-Year Evolution of Search
September 9, 2019
September 9, 2019
Top 5 Channel Marketing Trends: Conversational User Interfaces
August 23, 2019
August 23, 2019
Top 5 Channel Marketing Trends: Closed-Loop Analytics
August 15, 2019
August 15, 2019
What is Through-Channel Marketing Automation?
July 27, 2019
July 27, 2019
A Day in the Life of a BrandMuscle Intern
July 27, 2019
July 27, 2019
An Intern’s First Month Experience at BrandMuscle
July 27, 2019
July 27, 2019
Intern Insights: Is BrandMuscle a Marketing Agency?
June 18, 2019
June 18, 2019
Free Online Assessment Helps Organizations Evaluate Their Local Marketing Maturity
May 3, 2019
May 3, 2019
3 Takeaways From Simpli.fi’s Local Programmatic Summit
April 26, 2019
April 26, 2019
How Do I Track Success of Digital and Social Advertising?
April 24, 2019
April 24, 2019
Top Ten Local Marketing Topics
April 24, 2019
April 24, 2019
How Do I Manage an Effective Marketing Plan While Managing the Day-to-day of My Business?
April 24, 2019
April 24, 2019
How Do I Best Address Negative Reviews?
April 24, 2019
April 24, 2019
How Do I Keep Up With Digital and Social Media Trends?
April 24, 2019
April 24, 2019
How Do I Get Smarter and More Successful with SEO?
April 24, 2019
April 24, 2019
How Do I Put Together a Holistic Marketing Strategy?
April 24, 2019
April 24, 2019
What Works, and How Do I Evaluate My Own Marketing Efforts?
April 24, 2019
April 24, 2019
What Strategies and Tactics Give the Highest ROI?
April 24, 2019
April 24, 2019
How Can I Use Marketing to Drive Repeat Business and Loyalty?
Contributed by: Jason Tabeling
April 24, 2019
April 24, 2019
Why Should I Care About Local SEO?
April 1, 2019
April 1, 2019
How Do I Market Effectively in a Small or Rural Area?
March 1, 2019
March 1, 2019
BrandMuscle Introduces New Mobile Application for Beer Distributors
February 26, 2019
February 26, 2019
How to Measure Retail Foot Traffic
January 29, 2019
January 29, 2019
How to Create a Smarter, More Powerful Co-op Program
December 24, 2018
December 24, 2018
Templates 101: Best Practices for Building Creative for Integrated Campaigns
November 29, 2018
November 29, 2018
How Voice Queries are Showing up in Search Data
Contributed by: Jason Tabeling
November 28, 2018
November 28, 2018
Four Keys to Wildly Successful Local Marketing Events (Part 2)
November 28, 2018
November 28, 2018
Understanding the “Why” Behind Integrated Marketing as an Alcohol or Beverage Brand
November 26, 2018
November 26, 2018
How to Make Your Co-op Guidelines Easier to Increase Participation
November 20, 2018
November 20, 2018
BrandMuscle’s DAM Difference
November 1, 2018
November 1, 2018
Are Custom Creative Requests Wrecking Your Strategy?
October 30, 2018
October 30, 2018
Humana Partners with BrandMuscle to Create Brand Compliance and Consistency at Every Marketing Touchpoint
October 26, 2018
October 26, 2018
Seasonal and Holiday Best Practices for Local Beverage/Alcohol Marketing
October 9, 2018
October 9, 2018
Microsites for Brands: Two Solutions are Better Than None
October 5, 2018
October 5, 2018
Digital Media: Challenges & Opportunities for Local Marketing
October 2, 2018
October 2, 2018
BrandMuscle Webinar: Co-op Guidelines as a Root Cause in Program Failure
October 2, 2018
October 2, 2018
Are You Burying Your Partners in Rules? Co-op Guidelines Simplified.
On-Demand Webcast
September 12, 2018
September 12, 2018
Duck Donuts® Partners with BrandMuscle to Deliver Best-in-class Marketing Support Across Rapidly Growing Franchise Network
September 2, 2018
September 2, 2018
A Bold Claim: How to Easily Influence Google Search Results (Without Breaking the Rules)
June 18, 2018
June 18, 2018
BrandMuscle Recognized as Facebook Marketing Partner
May 22, 2018
May 22, 2018
Your Brand’s Online Reputation Depends on its Local Websites
May 1, 2018
May 1, 2018
Using Instagram Loops to Grow Social Engagement
April 17, 2018
April 17, 2018
BrandMuscle Expands Sales Team to Support Rapid Company Growth
March 24, 2018
March 24, 2018
Engage-Listen-Connect. How to Help Your Local Business Partner Stay Visible on Facebook
February 20, 2018
February 20, 2018
4 Steps to Offering Social Media Marketing in Your Co-op Program
January 24, 2018
January 24, 2018
Get Precise: Refining Your Local Audience with Exclusion Targeting
August 1, 2017
August 1, 2017
Ditching the Spreadsheets: Why it’s Time to Rethink the Way Your Co-op is Managed
August 1, 2017
August 1, 2017
Why It’s Time to Re-evaluate Your Current Co-op Marketing Program
May 31, 2017
May 31, 2017
BrandMuscle’s LocationBuilder Transforms the Way National Brands Activate and Optimize Local Websites and Landing Pages
August 8, 2016
August 8, 2016
BrandMuscle Invests in Saepio, Creating a Distinct Leader in the Distributed Local Marketing Industry