Blog

Featured Resources

BrandMuscle named TCMA Leader by Forrester

The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020

The State of Local Marketing Report 2020-2021

July 27, 2021

July 27, 2021

B2B vs. B2C Marketing: What Are the Differences and Effects on Local Strategy?

July 21, 2021

July 21, 2021

What’s It Like to Intern at BrandMuscle?

July 21, 2021

trex

July 21, 2021

Trex® Chooses BrandMuscle to Empower Deck Builders With a One-Stop Shop for Local Marketing

July 19, 2021

Marketing in the New Normal

July 19, 2021

Marketing in the New Normal

July 15, 2021

smart marketing planner

July 15, 2021

Smart Marketing Planner From BrandMuscle Helps Brands Align Corporate and Channel Marketing Strategy for Maximum Revenue Growth

July 13, 2021

July 13, 2021

How To Customize Marketing Templates

July 7, 2021

Shamrock Foods

July 7, 2021

Shamrock Foods Selects BrandMuscle for Menu Production Services

June 28, 2021

channel partner scorecard metrics

June 28, 2021

From Disengaged to Developing and Equipped: Using Channel Partner Scorecard Metrics to Drive Revenue

June 28, 2021

beyond qr codes

June 28, 2021

Beyond QR Codes: SpotMenus Releases New Menu Management and Analytics Capabilities

June 25, 2021

DirecTV

June 25, 2021

BrandMuscle and DIRECTV for Business Bring SpotMenus Digital Menu Platform to Bars and Restaurants

June 21, 2021

employee advocacy program

June 21, 2021

How to Kickstart an Employee Advocacy Program

June 16, 2021

Briggs & Stratton

June 16, 2021

Briggs & Stratton’s Turf and Consumer Products Group Chooses BrandMuscle to Streamline, Scale, and Optimize Local Marketing Programs for Its Dealer Channel

June 15, 2021

June 15, 2021

No Brand Left Behind: BrandMuscle Offers Leading Local Marketing Platform to Small and Midsize Businesses

May 24, 2021

Channel Incentive Programs

May 24, 2021

An Introduction to Channel Incentive Programs

May 17, 2021

Which social media should I use for business?

May 17, 2021

Which Social Media Should I Use For My Local Business?

May 12, 2021

qr codes for marketing

May 12, 2021

QR Codes and Mom Jeans Are Back in a Big Way

May 12, 2021

Successful Software Implementation

May 12, 2021

Keys to a Successful Software Implementation

May 6, 2021

engage channel partners

May 6, 2021

11 Ways to Engage Channel Partners in New Marketing Programs

May 4, 2021

May 4, 2021

ECHO Incorporated Partners With BrandMuscle to Launch ECHO ADvantage Marketing Program

May 4, 2021

QR codes local marketing

May 4, 2021

Ten Creative Ways to Use QR Codes in Local Marketing

April 30, 2021

April 30, 2021

How To Submit a Co-op Reimbursement Claim in Less Than 1 Minute

April 19, 2021

Channel marketing awards

April 19, 2021

BrandMuscle Announces Recipients of the First Annual Channel Marketing Excellence Awards

April 17, 2021

build an online presence

April 17, 2021

How to Build an Online Presence for Your Local Business

April 15, 2021

April 15, 2021

Davos Brands LLC Leverages BrandMuscle to Scale Production of Customized Point-of-Sale Assets Targeting Hyper-Local Customers

April 12, 2021

channel partner email program

April 12, 2021

Optimize Brand-to-Local Partnerships with a Channel Partner Email Program

March 30, 2021

Channel Partner Scorecard

March 30, 2021

How To Increase Partner Engagement With Channel Partner Scorecard

March 30, 2021

Align Local Marketing Execution With Your National Strategy

March 30, 2021

Get Your Ducks in a Row: Align Local Marketing Execution With Your National Strategy

March 29, 2021

March 29, 2021

Virtual Event Planning Checklist

March 19, 2021

Propel the Customer Purchase Journey: Leverage TCMA to Empower Channel Partners

March 19, 2021

Propel the Customer Purchase Journey: Leverage TCMA to Empower Channel Partners

March 8, 2021

Garrison Brothers Distillery

March 8, 2021

Garrison Brothers Distillery Partners With BrandMuscle for Point-of-Sale Marketing and High-Quality Print Needs

March 1, 2021

Channel Partner Scorecard

March 1, 2021

BrandMuscle Launches Channel Partner Scorecard to Improve Local Marketing Performance and Maturity

February 26, 2021

local makreting vs super bowl

February 26, 2021

Youth League Marketing Is a Bigger Opportunity than the Super Bowl

February 25, 2021

MDF Marketing

February 25, 2021

A Guide To MDF Marketing

February 25, 2021

Robert Olivares

February 25, 2021

Robert Olivares, PhD Joins BrandMuscle as Senior Vice President of Innovation Solutions

February 23, 2021

Apples-Newest-iOS-Privacy

February 23, 2021

What Apple’s Newest iOS Privacy Changes Mean for Marketers

February 12, 2021

revenue through channel partners

February 12, 2021

5 Data-Driven Ways To Drive More Revenue Through Channel Partners

February 4, 2021

digital marketing tactics 2021

February 4, 2021

Digital Tactics Dominate 2020 Local Marketing

February 4, 2021

Single Agency vs Multi-Agency

February 4, 2021

How Much Data and Leverage is Your Multi-Agency Model Really Costing You?

February 3, 2021

SpotMenus off-premise

February 3, 2021

BrandMuscle Expands SpotMenus™ to Support Liquor Stores and Retailers With Mobile Menus and Curbside Pickup

January 26, 2021

Social Media Marketing Trends 2021

January 26, 2021

Social Media Marketing Trends 2021

January 11, 2021

How Distributed Marketing Works

January 11, 2021

How Distributed Marketing Works

January 6, 2021

January 6, 2021

BrandMuscle’s Annual State of Local Marketing Study Reveals the Formula for Driving More Revenue Through Channel Partners in 2021

December 16, 2020

how to maximize co-op fund utilization

December 16, 2020

How to Maximize Co-op Fund Utilization

December 7, 2020

local marketing during a pandemic

December 7, 2020

Local Marketing During a Pandemic: 3 Traditional Tactics To Keep Your Brand Top of Mind

December 1, 2020

State of Local Marketing 2020-2021 webcast

December 1, 2020

The State of Local Marketing 2020-2021 Webcast

November 30, 2020

In-house vs. Outsourced Marketing

November 30, 2020

In-house vs. Outsourced Marketing

November 23, 2020

Channel Marketing Trends

November 23, 2020

Channel Marketing Trends and Priorities for 2021

November 11, 2020

co-op marketing

November 11, 2020

What Is Co-op Marketing?

November 10, 2020

Drive Holiday Sales with Social Media

November 10, 2020

The World Outside Is Frightful—Drive Holiday Sales With Social Media Instead

November 9, 2020

managing a remote team

November 9, 2020

Managing a Remote Team: 3 Tips From a Cool Manager

October 27, 2020

October 27, 2020

An In-Depth Guide to Brand Asset Management

October 14, 2020

Southern Glazer's

October 14, 2020

Southern Glazer’s Wine & Spirits and BrandMuscle Offer SpotMenus™ Digital Menu Platform to Restaurants and Bars in More Than 40 States

September 30, 2020

Channel Marketing Awards

September 30, 2020

BrandMuscle Channel Marketing Excellence Awards

September 30, 2020

No-touch Digital Menu Platform

September 30, 2020

SpotMenus by BrandMuscle Achieves Rapid Adoption of No-touch Digital Menu Platform

September 22, 2020

CMO Trends

September 22, 2020

CMO Trends: Top Channel Marketing Priorities for 2021

September 15, 2020

WorkStride & BrandMuscle Partnership

September 15, 2020

BrandMuscle and WorkStride Partner to Offer Industry’s Most Comprehensive Channel Incentive Solution

September 8, 2020

Why Co-op or MDF Funds Go Unused

September 8, 2020

Why Co-op and MDF Funds Go Unused

September 1, 2020

Empire Merchants SpotMenus

September 1, 2020

Empire Merchants Partners With SpotMenus by BrandMuscle to Offer Digital No-Touch Menus to Assist Hospitality Industry Recovery in the State of New York

August 31, 2020

Digital Media Planning Basics

August 31, 2020

Digital Media Planning Basics

August 13, 2020

TCMA Feature Fatigue

August 13, 2020

Through-Channel Marketing Automation Is Feature Fatigue at Its Finest

August 13, 2020

August 13, 2020

ANA – Helping Bars and Restaurants Adapt to COVID-19 Presented by BrandMuscle

August 3, 2020

Think before you post

August 3, 2020

Think Before You Post: 5 Questions Businesses Should Ask Before Clicking Share

July 28, 2020

TCMA RFP

July 28, 2020

Free TCMA Software RFP Template

July 16, 2020

Google Trends COVID-19

July 16, 2020

5 Google Trends Charts That Show the Impact of COVID-19

July 10, 2020

July 10, 2020

The Do’s and Don’ts of Boycotting Facebook or Other Social Media Advertising

July 1, 2020

July 1, 2020

To Boycott Facebook or Not—That Is the Question for Big Brands and Local Marketers Alike

June 29, 2020

June 29, 2020

ANA – Being Local With Brand Activation Marketing Presented by BrandMuscle

June 26, 2020

co-op mdf success how to

June 26, 2020

3 Co-op Program Questions Channel Marketers Should Consider

June 9, 2020

June 9, 2020

Fedway Partners With BrandMuscle to Provide SpotMenus™ Digital Menu Platform to Restaurants, Clubs, Taverns and Bars in the State of New Jersey

May 28, 2020

May 28, 2020

The 80/20 Rule, Explained

May 26, 2020

BrandMuscle + Widen

May 26, 2020

BrandMuscle Partners With Widen to Deliver a Seamless Brand-to-Local Marketing Experience

May 18, 2020

May 18, 2020

How Channel Marketers Are Adapting to Business as Unusual Webcast

May 15, 2020

SpotMenus by BrandMuscle

May 15, 2020

BrandMuscle Launches SpotMenus™ Mobile Menu Platform for Restaurants and Bars

May 14, 2020

May 14, 2020

How to Enable Channel Partners to Continue Marketing During Downturns

May 8, 2020

May 8, 2020

Reallocate — Don’t Terminate — Marketing Budget During Coronavirus Crisis

May 5, 2020

May 5, 2020

Reallocate — Don’t Terminate — Your Channel Incentive Budget During COVID-19 Town Hall Webcast

April 20, 2020

BrandMuscle TCMA Wave

April 20, 2020

BrandMuscle Named a Leader in Through-Channel Marketing Automation (TCMA) Report by Independent Research Firm

April 6, 2020

tackle coronavirus at scale

April 6, 2020

Tackle Coronavirus Concerns at Scale

April 6, 2020

social distancing bars and restaurants

April 6, 2020

Support Social Distancing With These 10 Bar and Restaurant Promotions

March 26, 2020

bars closed covid19

March 26, 2020

Top 5 Social Media Practices for Alcohol and Beverage Retailers Facing Shut-downs

March 25, 2020

social distancing bars and restaurants

March 25, 2020

Support Social Distancing with These 10 Bar & Restaurant Promotions

March 23, 2020

March 23, 2020

How to Use Social Media for Crisis Communication

March 20, 2020

March 20, 2020

Enjoy the Sunset: Google Has Retired the Average Position Metric

March 18, 2020

March 18, 2020

Treat the Economic Symptoms of Coronavirus With Proactive Brand Management

March 13, 2020

TCMA template for RFP

March 13, 2020

How to Choose a TCMA Vendor

March 6, 2020

co-op mdf success how to

March 6, 2020

Build a Better Co-op Program: Part 1

February 26, 2020

February 26, 2020

Enjoy the Sunset: Google has Retired the Average Position Metric

February 21, 2020

February 21, 2020

4 More Trends to Watch in Telecom in 2020

February 14, 2020

keep up with competition

February 14, 2020

Keeping Up With the Competition: How Your Brand Stacks Up Online

February 7, 2020

February 7, 2020

Telecom 101: 5G to Social Ads

January 31, 2020

January 31, 2020

If Personalization Is So Important, Why Are Telecom Ads So Generic?

January 24, 2020

January 24, 2020

Local Marketing Wins in 9 Stats

January 20, 2020

gillette ad search traffic

January 20, 2020

How Creative Advertisements Influence Search Results for Brands

January 10, 2020

voice search

January 10, 2020

Top 5 SEO Best Practices for 2020

January 6, 2020

Google neural matching

January 6, 2020

How Neural Matching Impacts Local Search and SEO

December 27, 2019

Google Trends coronavirus

December 27, 2019

Why You Need Location Data Management

December 20, 2019

December 20, 2019

Physical Marketing for Alcohol and Beverage Brands

December 14, 2019

December 14, 2019

Best of the Blog 2019

December 6, 2019

December 6, 2019

Top 3 Benefits of Co-op Programs

November 26, 2019

November 26, 2019

Does Being Local Still Matter?

November 21, 2019

November 21, 2019

What Does 5G Mean for Local Marketing?

November 15, 2019

November 15, 2019

Top 5 Channel Marketing Trends: Intelligent Marketing Fund Allocation

November 8, 2019

November 8, 2019

Top 5 Channel Marketing Trends: How Digital and Traditional Marketing Intersect

October 23, 2019

October 23, 2019

Getting Past ‘Don’t Allow’: Privacy, Location Data and iOS13

October 16, 2019

October 16, 2019

BrandMuscle’s New Events Solution Features 8,000 Hyperlocal Community Events to Connect with New Customers

October 11, 2019

October 11, 2019

Team, Templates & Timelines: Your Guide to a Successful TCMA Implementation

October 3, 2019

October 3, 2019

Top 5 Channel Marketing Trends: Increase Marketing Intelligence

September 25, 2019

September 25, 2019

Inaugural Executive Customer Advisory Board Meeting Reveals Challenges and Opportunities

September 23, 2019

September 23, 2019

BrandMuscle Launches Mobile App for POS Marketing Material Fulfillment

September 11, 2019

September 11, 2019

Ratings & Reviews: How Improved Google Ratings Impact Conversions

September 10, 2019

September 10, 2019

The Ten-Year Evolution of Search

September 9, 2019

September 9, 2019

Top 5 Channel Marketing Trends: Conversational User Interfaces

August 23, 2019

August 23, 2019

Top 5 Channel Marketing Trends: Closed-Loop Analytics

August 15, 2019

August 15, 2019

What is Through-Channel Marketing Automation?

July 27, 2019

July 27, 2019

A Day in the Life of a BrandMuscle Intern

July 27, 2019

July 27, 2019

An Intern’s First Month Experience at BrandMuscle

July 27, 2019

July 27, 2019

Intern Insights: Is BrandMuscle a Marketing Agency?

June 18, 2019

Local Marketing Maturity Assessment

June 18, 2019

Free Online Assessment Helps Organizations Evaluate Their Local Marketing Maturity

May 3, 2019

May 3, 2019

3 Takeaways From Simpli.fi’s Local Programmatic Summit

April 26, 2019

April 26, 2019

How Do I Track Success of Digital and Social Advertising?

April 24, 2019

April 24, 2019

Top Ten Local Marketing Topics

April 24, 2019

April 24, 2019

How Do I Manage an Effective Marketing Plan While Managing the Day-to-day of My Business?

April 24, 2019

April 24, 2019

How Do I Best Address Negative Reviews?

April 24, 2019

April 24, 2019

How Do I Keep Up With Digital and Social Media Trends?

April 24, 2019

April 24, 2019

How Do I Get Smarter and More Successful with SEO?

April 24, 2019

April 24, 2019

How Do I Put Together a Holistic Marketing Strategy?

April 24, 2019

April 24, 2019

What Works, and How Do I Evaluate My Own Marketing Efforts?

April 24, 2019

April 24, 2019

What Strategies and Tactics Give the Highest ROI?

April 24, 2019

April 24, 2019

How Can I Use Marketing to Drive Repeat Business and Loyalty?

Contributed by: Jason Tabeling

April 24, 2019

April 24, 2019

Why Should I Care About Local SEO?

April 1, 2019

April 1, 2019

How Do I Market Effectively in a Small or Rural Area?

March 1, 2019

March 1, 2019

BrandMuscle Introduces New Mobile Application for Beer Distributors

February 26, 2019

February 26, 2019

How to Measure Retail Foot Traffic

January 29, 2019

January 29, 2019

How to Create a Smarter, More Powerful Co-op Program

December 24, 2018

December 24, 2018

Templates 101: Best Practices for Building Creative for Integrated Campaigns

November 29, 2018

November 29, 2018

How Voice Queries are Showing up in Search Data

Contributed by: Jason Tabeling

November 28, 2018

November 28, 2018

Four Keys to Wildly Successful Local Marketing Events (Part 2)

November 28, 2018

November 28, 2018

Understanding the “Why” Behind Integrated Marketing as an Alcohol or Beverage Brand

November 26, 2018

November 26, 2018

How to Make Your Co-op Guidelines Easier to Increase Participation

November 20, 2018

November 20, 2018

BrandMuscle’s DAM Difference

November 1, 2018

November 1, 2018

Are Custom Creative Requests Wrecking Your Strategy?

October 30, 2018

October 30, 2018

Humana Partners with BrandMuscle to Create Brand Compliance and Consistency at Every Marketing Touchpoint

October 26, 2018

October 26, 2018

Seasonal and Holiday Best Practices for Local Beverage/Alcohol Marketing

October 9, 2018

October 9, 2018

Microsites for Brands: Two Solutions are Better Than None

October 5, 2018

October 5, 2018

Digital Media: Challenges & Opportunities for Local Marketing

October 2, 2018

October 2, 2018

BrandMuscle Webinar: Co-op Guidelines as a Root Cause in Program Failure

October 2, 2018

October 2, 2018

Are You Burying Your Partners in Rules? Co-op Guidelines Simplified.

On-Demand Webcast

September 12, 2018

September 12, 2018

Duck Donuts® Partners with BrandMuscle to Deliver Best-in-class Marketing Support Across Rapidly Growing Franchise Network

September 2, 2018

September 2, 2018

A Bold Claim: How to Easily Influence Google Search Results (Without Breaking the Rules)

June 18, 2018

June 18, 2018

BrandMuscle Recognized as Facebook Marketing Partner

May 22, 2018

May 22, 2018

Your Brand’s Online Reputation Depends on its Local Websites

May 1, 2018

May 1, 2018

Using Instagram Loops to Grow Social Engagement

April 17, 2018

April 17, 2018

BrandMuscle Expands Sales Team to Support Rapid Company Growth

March 24, 2018

March 24, 2018

Engage-Listen-Connect. How to Help Your Local Business Partner Stay Visible on Facebook

February 20, 2018

February 20, 2018

4 Steps to Offering Social Media Marketing in Your Co-op Program

January 24, 2018

January 24, 2018

Get Precise: Refining Your Local Audience with Exclusion Targeting

August 1, 2017

August 1, 2017

Ditching the Spreadsheets: Why it’s Time to Rethink the Way Your Co-op is Managed

August 1, 2017

August 1, 2017

Why It’s Time to Re-evaluate Your Current Co-op Marketing Program

May 31, 2017

May 31, 2017

BrandMuscle’s LocationBuilder Transforms the Way National Brands Activate and Optimize Local Websites and Landing Pages

August 8, 2016

August 8, 2016

BrandMuscle Invests in Saepio, Creating a Distinct Leader in the Distributed Local Marketing Industry