Blog Archives - BrandMuscle

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BrandMuscle named TCMA Leader by Forrester

The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020

The State of Local Marketing Report 2020-2021

October 8, 2021
what is channel strategy
October 8, 2021

What Is Channel Strategy?

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October 8, 2021
Protect Your Business From the Next Facebook Outage
October 8, 2021

Protect Your Business From the Next Facebook Outage

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September 29, 2021
September 29, 2021

BrandMuscle and Vericast Deliver Unparalleled Insights-Driven Local Marketing Execution

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September 27, 2021
Digital Product Features
September 27, 2021

Table Tents Aren’t Just For Tables Anymore: SpotMenus Now Supports Digital Product Features on Mobile Devices

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September 22, 2021
September 22, 2021

Partners Who Print Together Win Together: BrandMuscle’s New Consolidator Tool Simplifies Bulk Printing

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August 20, 2021
Wha tI sMarketing Resource Management
August 20, 2021

What Is Marketing Resource Management?

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August 16, 2021
channel marketing budget
August 16, 2021

Planning Your Channel Marketing Budget 2022

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August 9, 2021
How to Engage Channel Partners in Your Channel Fund Program
August 9, 2021

You Provided Channel Funds for Your Partners. Now What?

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August 9, 2021
Customer Purchase Journey
August 9, 2021

How to Leverage TCMA to Propel the Customer Journey

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August 4, 2021
GE Current
August 4, 2021

GE Current, a Daintree company, Chooses BrandMuscle to Reinvent Their Channel Marketing Program

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July 27, 2021
July 27, 2021

B2B vs. B2C Marketing: What Are the Differences and Effects on Local Strategy?

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July 21, 2021
intern at brandmuscle
July 21, 2021

What’s It Like to Intern at BrandMuscle?

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July 21, 2021
trex
July 21, 2021

Trex® Chooses BrandMuscle to Empower Deck Builders With a One-Stop Shop for Local Marketing

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July 19, 2021
Marketing in the New Normal
July 19, 2021

Marketing in the New Normal

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July 15, 2021
smart marketing planner
July 15, 2021

Smart Marketing Planner From BrandMuscle Helps Brands Align Corporate and Channel Marketing Strategy for Maximum Revenue Growth

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July 13, 2021
how to customize marketing templates
July 13, 2021

How To Customize Marketing Templates

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July 7, 2021
Shamrock Foods
July 7, 2021

Shamrock Foods Selects BrandMuscle for Menu Production Services

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June 28, 2021
channel partner scorecard metrics
June 28, 2021

From Disengaged to Developing and Equipped: Using Channel Partner Scorecard Metrics to Drive Revenue

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June 28, 2021
beyond qr codes
June 28, 2021

Beyond QR Codes: SpotMenus Releases New Menu Management and Analytics Capabilities

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June 25, 2021
DirecTV
June 25, 2021

BrandMuscle and DIRECTV for Business Bring SpotMenus Digital Menu Platform to Bars and Restaurants

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June 21, 2021
employee advocacy program
June 21, 2021

How to Kickstart an Employee Advocacy Program

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June 16, 2021
Briggs & Stratton
June 16, 2021

Briggs & Stratton’s Turf and Consumer Products Group Chooses BrandMuscle to Streamline, Scale, and Optimize Local Marketing Programs for Its Dealer Channel

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June 15, 2021
brandmuscle midsize business
June 15, 2021

No Brand Left Behind: BrandMuscle Offers Leading Local Marketing Platform to Small and Midsize Businesses

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May 24, 2021
Channel Incentive Programs
May 24, 2021

An Introduction to Channel Incentive Programs

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May 17, 2021
Which social media should I use for business?
May 17, 2021

Which Social Media Should I Use For My Local Business?

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May 12, 2021
qr codes for marketing
May 12, 2021

QR Codes and Mom Jeans Are Back in a Big Way

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May 12, 2021
Successful Software Implementation
May 12, 2021

Keys to a Successful Software Implementation

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May 6, 2021
engage channel partners
May 6, 2021

11 Ways to Engage Channel Partners in New Marketing Programs

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May 4, 2021
ECHO Partners With Brandmuscle
May 4, 2021

ECHO Incorporated Partners With BrandMuscle to Launch ECHO ADvantage Marketing Program

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May 4, 2021
QR codes local marketing
May 4, 2021

Ten Creative Ways to Use QR Codes in Local Marketing

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April 30, 2021
co-op reimbursement
April 30, 2021

How To Submit a Co-op Reimbursement Claim in Less Than 1 Minute

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April 19, 2021
Channel marketing awards
April 19, 2021

BrandMuscle Announces Recipients of the First Annual Channel Marketing Excellence Awards

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April 17, 2021
build an online presence
April 17, 2021

How to Build an Online Presence for Your Local Business

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April 15, 2021
Davos marketing
April 15, 2021

Davos Brands LLC Leverages BrandMuscle to Scale Production of Customized Point-of-Sale Assets Targeting Hyper-Local Customers

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April 12, 2021
channel partner email program
April 12, 2021

Optimize Brand-to-Local Partnerships with a Channel Partner Email Program

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March 30, 2021
Channel Partner Scorecard
March 30, 2021

How To Increase Partner Engagement With Channel Partner Scorecard

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March 30, 2021
Align Local Marketing Execution With Your National Strategy
March 30, 2021

Get Your Ducks in a Row: Align Local Marketing Execution With Your National Strategy

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March 29, 2021
March 29, 2021

Virtual Event Planning Checklist

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March 19, 2021
Propel the Customer Purchase Journey: Leverage TCMA to Empower Channel Partners
March 19, 2021

Propel the Customer Purchase Journey: Leverage TCMA to Empower Channel Partners

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March 8, 2021
Garrison Brothers Distillery
March 8, 2021

Garrison Brothers Distillery Partners With BrandMuscle for Point-of-Sale Marketing and High-Quality Print Needs

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March 1, 2021
Channel Partner Scorecard
March 1, 2021

BrandMuscle Launches Channel Partner Scorecard to Improve Local Marketing Performance and Maturity

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February 26, 2021
local makreting vs super bowl
February 26, 2021

Youth League Marketing Is a Bigger Opportunity than the Super Bowl

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February 25, 2021
MDF Marketing
February 25, 2021

A Guide To MDF Marketing

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February 25, 2021
Robert Olivares
February 25, 2021

Robert Olivares, PhD Joins BrandMuscle as Senior Vice President of Innovation Solutions

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February 23, 2021
Apples-Newest-iOS-Privacy
February 23, 2021

What Apple’s Newest iOS Privacy Changes Mean for Marketers

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February 12, 2021
revenue through channel partners
February 12, 2021

5 Data-Driven Ways To Drive More Revenue Through Channel Partners

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February 4, 2021
digital marketing tactics 2021
February 4, 2021

Digital Tactics Dominate 2020 Local Marketing

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February 4, 2021
Single Agency vs Multi-Agency
February 4, 2021

How Much Data and Leverage is Your Multi-Agency Model Really Costing You?

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February 3, 2021
SpotMenus off-premise
February 3, 2021

BrandMuscle Expands SpotMenus™ to Support Liquor Stores and Retailers With Mobile Menus and Curbside Pickup

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January 26, 2021
Social Media Marketing Trends 2021
January 26, 2021

Social Media Marketing Trends 2021

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January 11, 2021
How Distributed Marketing Works
January 11, 2021

How Distributed Marketing Works

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January 6, 2021
January 6, 2021

BrandMuscle’s Annual State of Local Marketing Study Reveals the Formula for Driving More Revenue Through Channel Partners in 2021

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December 16, 2020
how to maximize co-op fund utilization
December 16, 2020

How to Maximize Co-op Fund Utilization

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December 7, 2020
local marketing during a pandemic
December 7, 2020

Local Marketing During a Pandemic: 3 Traditional Tactics To Keep Your Brand Top of Mind

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December 1, 2020
State of Local Marketing 2020-2021 webcast
December 1, 2020

The State of Local Marketing 2020-2021 Webcast

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November 30, 2020
In-house vs. Outsourced Marketing
November 30, 2020

In-house vs. Outsourced Marketing

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November 23, 2020
Channel Marketing Trends
November 23, 2020

Channel Marketing Trends and Priorities for 2021

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November 11, 2020
co-op marketing
November 11, 2020

What Is Co-op Marketing?

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November 10, 2020
Drive Holiday Sales with Social Media
November 10, 2020

The World Outside Is Frightful—Drive Holiday Sales With Social Media Instead

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November 9, 2020
managing a remote team
November 9, 2020

Managing a Remote Team: 3 Tips From a Cool Manager

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October 27, 2020
Brand Asset Management
October 27, 2020

An In-Depth Guide to Brand Asset Management

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October 14, 2020
Southern Glazer's
October 14, 2020

Southern Glazer’s Wine & Spirits and BrandMuscle Offer SpotMenus™ Digital Menu Platform to Restaurants and Bars in More Than 40 States

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September 30, 2020
Channel Marketing Awards
September 30, 2020

BrandMuscle Channel Marketing Excellence Awards

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September 30, 2020
No-touch Digital Menu Platform
September 30, 2020

SpotMenus by BrandMuscle Achieves Rapid Adoption of No-touch Digital Menu Platform

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September 22, 2020
CMO Trends
September 22, 2020

CMO Trends: Top Channel Marketing Priorities for 2021

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September 15, 2020
WorkStride & BrandMuscle Partnership
September 15, 2020

BrandMuscle and WorkStride Partner to Offer Industry’s Most Comprehensive Channel Incentive Solution

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September 8, 2020
Why Co-op or MDF Funds Go Unused
September 8, 2020

Why Co-op and MDF Funds Go Unused

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September 1, 2020
Empire Merchants SpotMenus
September 1, 2020

Empire Merchants Partners With SpotMenus by BrandMuscle to Offer Digital No-Touch Menus to Assist Hospitality Industry Recovery in the State of New York

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August 31, 2020
Digital Media Planning Basics
August 31, 2020

Digital Media Planning Basics

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August 13, 2020
TCMA Feature Fatigue
August 13, 2020

Through-Channel Marketing Automation Is Feature Fatigue at Its Finest

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August 13, 2020
August 13, 2020

ANA – Helping Bars and Restaurants Adapt to COVID-19 Presented by BrandMuscle

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August 3, 2020
Think before you post
August 3, 2020

Think Before You Post: 5 Questions Businesses Should Ask Before Clicking Share

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July 28, 2020
TCMA RFP
July 28, 2020

Free TCMA Software RFP Template

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July 16, 2020
Google Trends COVID-19
July 16, 2020

5 Google Trends Charts That Show the Impact of COVID-19

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July 10, 2020
July 10, 2020

The Do’s and Don’ts of Boycotting Facebook or Other Social Media Advertising

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July 1, 2020
July 1, 2020

To Boycott Facebook or Not—That Is the Question for Big Brands and Local Marketers Alike

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June 29, 2020
June 29, 2020

ANA – Being Local With Brand Activation Marketing Presented by BrandMuscle

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June 26, 2020
co-op mdf success how to
June 26, 2020

3 Co-op Program Questions Channel Marketers Should Consider

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June 9, 2020
June 9, 2020

Fedway Partners With BrandMuscle to Provide SpotMenus™ Digital Menu Platform to Restaurants, Clubs, Taverns and Bars in the State of New Jersey

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May 28, 2020
May 28, 2020

The 80/20 Rule, Explained

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May 26, 2020
BrandMuscle + Widen
May 26, 2020

BrandMuscle Partners With Widen to Deliver a Seamless Brand-to-Local Marketing Experience

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May 18, 2020
May 18, 2020

How Channel Marketers Are Adapting to Business as Unusual Webcast

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May 15, 2020
SpotMenus by BrandMuscle
May 15, 2020

BrandMuscle Launches SpotMenus™ Mobile Menu Platform for Restaurants and Bars

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May 14, 2020
May 14, 2020

How to Enable Channel Partners to Continue Marketing During Downturns

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May 8, 2020
May 8, 2020

Reallocate — Don’t Terminate — Marketing Budget During Coronavirus Crisis

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May 5, 2020
May 5, 2020

Reallocate — Don’t Terminate — Your Channel Incentive Budget During COVID-19 Town Hall Webcast

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April 20, 2020
BrandMuscle TCMA Wave
April 20, 2020

BrandMuscle Named a Leader in Through-Channel Marketing Automation (TCMA) Report by Independent Research Firm

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April 6, 2020
tackle coronavirus at scale
April 6, 2020

Tackle Coronavirus Concerns at Scale

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April 6, 2020
social distancing bars and restaurants
April 6, 2020

Support Social Distancing With These 10 Bar and Restaurant Promotions

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March 26, 2020
bars closed covid19
March 26, 2020

Top 5 Social Media Practices for Alcohol and Beverage Retailers Facing Shut-downs

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March 25, 2020
social distancing bars and restaurants
March 25, 2020

Support Social Distancing with These 10 Bar & Restaurant Promotions

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March 23, 2020
March 23, 2020

How to Use Social Media for Crisis Communication

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March 20, 2020
March 20, 2020

Enjoy the Sunset: Google Has Retired the Average Position Metric

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March 18, 2020
covid-19 business brandmuscle
March 18, 2020

Treat the Economic Symptoms of Coronavirus With Proactive Brand Management

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March 13, 2020
TCMA template for RFP
March 13, 2020

How to Choose a TCMA Vendor

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March 6, 2020
co-op mdf success how to
March 6, 2020

Build a Better Co-op Program: Part 1

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February 26, 2020
February 26, 2020

Enjoy the Sunset: Google has Retired the Average Position Metric

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February 21, 2020
February 21, 2020

4 More Trends to Watch in Telecom in 2020

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February 14, 2020
keep up with competition
February 14, 2020

Keeping Up With the Competition: How Your Brand Stacks Up Online

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February 7, 2020
February 7, 2020

Telecom 101: 5G to Social Ads

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January 31, 2020
January 31, 2020

If Personalization Is So Important, Why Are Telecom Ads So Generic?

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January 24, 2020
January 24, 2020

Local Marketing Wins in 9 Stats

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January 20, 2020
gillette ad search traffic
January 20, 2020

How Creative Advertisements Influence Search Results for Brands

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January 10, 2020
voice search
January 10, 2020

Top 5 SEO Best Practices for 2020

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January 6, 2020
Google neural matching
January 6, 2020

How Neural Matching Impacts Local Search and SEO

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December 27, 2019
Google Trends coronavirus
December 27, 2019

Why You Need Location Data Management

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December 20, 2019
December 20, 2019

Physical Marketing for Alcohol and Beverage Brands

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December 14, 2019
December 14, 2019

Best of the Blog 2019

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December 6, 2019
December 6, 2019

Top 3 Benefits of Co-op Programs

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November 26, 2019
November 26, 2019

Does Being Local Still Matter?

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November 21, 2019
November 21, 2019

What Does 5G Mean for Local Marketing?

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November 15, 2019
November 15, 2019

Top 5 Channel Marketing Trends: Intelligent Marketing Fund Allocation

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November 8, 2019
November 8, 2019

Top 5 Channel Marketing Trends: How Digital and Traditional Marketing Intersect

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October 23, 2019
October 23, 2019

Getting Past ‘Don’t Allow’: Privacy, Location Data and iOS13

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October 16, 2019
October 16, 2019

BrandMuscle’s New Events Solution Features 8,000 Hyperlocal Community Events to Connect with New Customers

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October 11, 2019
October 11, 2019

Team, Templates & Timelines: Your Guide to a Successful TCMA Implementation

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October 3, 2019
October 3, 2019

Top 5 Channel Marketing Trends: Increase Marketing Intelligence

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September 25, 2019
September 25, 2019

Inaugural Executive Customer Advisory Board Meeting Reveals Challenges and Opportunities

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September 23, 2019
September 23, 2019

BrandMuscle Launches Mobile App for POS Marketing Material Fulfillment

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September 11, 2019
September 11, 2019

Ratings & Reviews: How Improved Google Ratings Impact Conversions

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September 10, 2019
September 10, 2019

The Ten-Year Evolution of Search

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September 9, 2019
September 9, 2019

Top 5 Channel Marketing Trends: Conversational User Interfaces

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August 23, 2019
August 23, 2019

Top 5 Channel Marketing Trends: Closed-Loop Analytics

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August 15, 2019
what is TCMA
August 15, 2019

What is Through-Channel Marketing Automation?

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July 27, 2019
July 27, 2019

A Day in the Life of a BrandMuscle Intern

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July 27, 2019
July 27, 2019

An Intern’s First Month Experience at BrandMuscle

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July 27, 2019
July 27, 2019

Intern Insights: Is BrandMuscle a Marketing Agency?

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June 18, 2019
Local Marketing Maturity Assessment
June 18, 2019

Free Online Assessment Helps Organizations Evaluate Their Local Marketing Maturity

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May 3, 2019
May 3, 2019

3 Takeaways From Simpli.fi’s Local Programmatic Summit

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April 26, 2019
April 26, 2019

How Do I Track Success of Digital and Social Advertising?

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April 24, 2019
April 24, 2019

Top Ten Local Marketing Topics

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April 24, 2019
April 24, 2019

How Do I Manage an Effective Marketing Plan While Managing the Day-to-day of My Business?

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April 24, 2019
April 24, 2019

How Do I Best Address Negative Reviews?

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April 24, 2019
April 24, 2019

How Do I Keep Up With Digital and Social Media Trends?

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April 24, 2019
April 24, 2019

How Do I Get Smarter and More Successful with SEO?

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April 24, 2019
April 24, 2019

How Do I Put Together a Holistic Marketing Strategy?

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April 24, 2019
April 24, 2019

What Works, and How Do I Evaluate My Own Marketing Efforts?

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April 24, 2019
April 24, 2019

What Strategies and Tactics Give the Highest ROI?

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April 24, 2019
April 24, 2019

How Can I Use Marketing to Drive Repeat Business and Loyalty?

Contributed by: Jason Tabeling
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April 24, 2019
April 24, 2019

Why Should I Care About Local SEO?

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April 1, 2019
April 1, 2019

How Do I Market Effectively in a Small or Rural Area?

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March 1, 2019
March 1, 2019

BrandMuscle Introduces New Mobile Application for Beer Distributors

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February 26, 2019
February 26, 2019

How to Measure Retail Foot Traffic

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January 29, 2019
January 29, 2019

How to Create a Smarter, More Powerful Co-op Program

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December 24, 2018
December 24, 2018

Templates 101: Best Practices for Building Creative for Integrated Campaigns

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November 29, 2018
November 29, 2018

How Voice Queries are Showing up in Search Data

Contributed by: Jason Tabeling
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November 28, 2018
November 28, 2018

Four Keys to Wildly Successful Local Marketing Events (Part 2)

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November 28, 2018
November 28, 2018

Understanding the “Why” Behind Integrated Marketing as an Alcohol or Beverage Brand

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November 26, 2018
November 26, 2018

How to Make Your Co-op Guidelines Easier to Increase Participation

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November 20, 2018
November 20, 2018

BrandMuscle’s DAM Difference

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November 1, 2018
November 1, 2018

Are Custom Creative Requests Wrecking Your Strategy?

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October 30, 2018
October 30, 2018

Humana Partners with BrandMuscle to Create Brand Compliance and Consistency at Every Marketing Touchpoint

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October 26, 2018
October 26, 2018

Seasonal and Holiday Best Practices for Local Beverage/Alcohol Marketing

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October 9, 2018
October 9, 2018

Microsites for Brands: Two Solutions are Better Than None

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October 5, 2018
October 5, 2018

Digital Media: Challenges & Opportunities for Local Marketing

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October 2, 2018
October 2, 2018

BrandMuscle Webinar: Co-op Guidelines as a Root Cause in Program Failure

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October 2, 2018
October 2, 2018

Are You Burying Your Partners in Rules? Co-op Guidelines Simplified.

On-Demand Webcast
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September 12, 2018
September 12, 2018

Duck Donuts® Partners with BrandMuscle to Deliver Best-in-class Marketing Support Across Rapidly Growing Franchise Network

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September 2, 2018
September 2, 2018

A Bold Claim: How to Easily Influence Google Search Results (Without Breaking the Rules)

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June 18, 2018
June 18, 2018

BrandMuscle Recognized as Facebook Marketing Partner

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May 22, 2018
May 22, 2018

Your Brand’s Online Reputation Depends on its Local Websites

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May 1, 2018
May 1, 2018

Using Instagram Loops to Grow Social Engagement

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April 17, 2018
April 17, 2018

BrandMuscle Expands Sales Team to Support Rapid Company Growth

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March 24, 2018
March 24, 2018

Engage-Listen-Connect. How to Help Your Local Business Partner Stay Visible on Facebook

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February 20, 2018
February 20, 2018

4 Steps to Offering Social Media Marketing in Your Co-op Program

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January 24, 2018
January 24, 2018

Get Precise: Refining Your Local Audience with Exclusion Targeting

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August 1, 2017
August 1, 2017

Ditching the Spreadsheets: Why it’s Time to Rethink the Way Your Co-op is Managed

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August 1, 2017
August 1, 2017

Why It’s Time to Re-evaluate Your Current Co-op Marketing Program

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May 31, 2017
May 31, 2017

BrandMuscle’s LocationBuilder Transforms the Way National Brands Activate and Optimize Local Websites and Landing Pages

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August 8, 2016
August 8, 2016

BrandMuscle Invests in Saepio, Creating a Distinct Leader in the Distributed Local Marketing Industry

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