Blog

Featured Resources

BrandMuscle named TCMA Leader by Forrester

The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020

The State of Local Marketing Report 2019

November 23, 2020

Channel Marketing Trends

November 23, 2020

Channel Marketing Trends and Priorities for 2021

November 11, 2020

co-op marketing

November 11, 2020

What is Co-op Marketing?

November 10, 2020

Drive Holiday Sales with Social Media

November 10, 2020

The World Outside is Frightful—Drive Holiday Sales with Social Media Instead

November 9, 2020

managing a remote team

November 9, 2020

Managing a Remote Team: 3 Tips From a Cool Manager

October 27, 2020

October 27, 2020

Brand Asset Management

October 14, 2020

Southern Glazer's

October 14, 2020

Southern Glazer’s Wine & Spirits and BrandMuscle Offer SpotMenus™ Digital Menu Platform to Restaurants and Bars in More Than 40 States

September 30, 2020

Channel Marketing Awards

September 30, 2020

BrandMuscle Channel Marketing Excellence Awards

September 30, 2020

No-touch Digital Menu Platform

September 30, 2020

SpotMenus by BrandMuscle Achieves Rapid Adoption of No-touch Digital Menu Platform

September 22, 2020

CMO Trends

September 22, 2020

CMO Trends: Top Channel Marketing Priorities for 2021

September 15, 2020

WorkStride & BrandMuscle Partnership

September 15, 2020

BrandMuscle and WorkStride Partner to Offer Industry’s Most Comprehensive Channel Incentive Solution

September 8, 2020

Why Co-op or MDF Funds Go Unused

September 8, 2020

Why Co-op or MDF Funds Go Unused

September 1, 2020

Empire Merchants SpotMenus

September 1, 2020

Empire Merchants Partners with SpotMenus by BrandMuscle to Offer Digital No-Touch Menus to Assist Hospitality Industry Recovery in the State of New York

August 31, 2020

Digital Media Planning Basics

August 31, 2020

Digital Media Planning Basics

August 13, 2020

TCMA Feature Fatigue

August 13, 2020

Through-Channel Marketing Automation is Feature Fatigue at Its Finest

August 13, 2020

August 13, 2020

ANA – Helping Bars and Restaurants Adapt to COVID-19 Presented by BrandMuscle

August 3, 2020

Think before you post

August 3, 2020

Think Before You Post: Five Questions Businesses Should Ask Before Clicking Share

July 28, 2020

TCMA RFP

July 28, 2020

Free TCMA Software RFP Template

July 16, 2020

Google Trends COVID-19

July 16, 2020

Five Google Trends Charts That Show the Impact of COVID-19

July 10, 2020

July 10, 2020

The Do’s and Don’ts of Boycotting Facebook or Other Social Media Advertising

July 1, 2020

July 1, 2020

To Boycott Facebook or Not—That Is the Question for Big Brands and Local Marketers Alike

June 29, 2020

June 29, 2020

ANA – Being Local with Brand Activation Marketing Presented by BrandMuscle

June 26, 2020

co-op mdf success how to

June 26, 2020

3 Co-op Program Questions Channel Marketers Should Consider

June 9, 2020

June 9, 2020

Fedway Partners with BrandMuscle to Provide SpotMenus™ Digital Menu Platform to Restaurants, Clubs, Taverns and Bars in The State of New Jersey

May 28, 2020

May 28, 2020

The 80/20 Rule, Explained

May 26, 2020

BrandMuscle + Widen

May 26, 2020

BrandMuscle Partners With Widen to Deliver a Seamless Brand-to-Local Marketing Experience

May 18, 2020

May 18, 2020

How Channel Marketers Are Adapting to Business as Unusual Webcast

May 15, 2020

SpotMenus by BrandMuscle

May 15, 2020

BrandMuscle Launches SpotMenus™ Mobile Menu Platform for Restaurants and Bars

May 14, 2020

May 14, 2020

How to Enable Channel Partners to Continue Marketing During Downturns

May 8, 2020

May 8, 2020

Reallocate—Don’t Terminate—Marketing Budget During Coronavirus Crisis

May 5, 2020

May 5, 2020

Reallocate—Don’t Terminate— Your Channel Incentive Budget During COVID-19 Town Hall Webcast

April 20, 2020

BrandMuscle TCMA Wave

April 20, 2020

BrandMuscle Named a Leader in Through-Channel Marketing Automation (TCMA) Report by Independent Research Firm

April 6, 2020

tackle coronavirus at scale

April 6, 2020

Tackle Coronavirus Concerns at Scale

April 6, 2020

social distancing bars and restaurants

April 6, 2020

Support Social Distancing with These 10 Bar & Restaurant Promotions

March 26, 2020

bars closed covid19

March 26, 2020

Top 5 Social Media Practices for Alcohol and Beverage Retailers Facing Shut-downs

March 25, 2020

social distancing bars and restaurants

March 25, 2020

Support Social Distancing with These 10 Bar & Restaurant Promotions

March 23, 2020

March 23, 2020

How to Use Social Media for Crisis Communication

March 20, 2020

March 20, 2020

Enjoy the Sunset: Google has Retired the Average Position Metric

March 18, 2020

March 18, 2020

Treat the Economic Symptoms of Coronavirus with Proactive Brand Management

March 13, 2020

TCMA template for RFP

March 13, 2020

How to Choose a TCMA Vendor

March 6, 2020

co-op mdf success how to

March 6, 2020

Build a Better Co-op Program: Part 1

February 26, 2020

February 26, 2020

Enjoy the Sunset: Google has Retired the Average Position Metric

February 21, 2020

February 21, 2020

4 More Trends to Watch in Telecom in 2020

February 14, 2020

keep up with competition

February 14, 2020

Keeping Up With the Competition: How Your Brand Stacks Up Online

February 7, 2020

February 7, 2020

Telecom 101: 5G to Social Ads

January 31, 2020

January 31, 2020

If Personalization is so Important, Why are Telecom Ads so Generic?

January 24, 2020

January 24, 2020

Local Marketing Wins in 9 Stats

January 20, 2020

gillette ad search traffic

January 20, 2020

How Creative Advertisements Influence Search Results for Brands

January 10, 2020

voice search

January 10, 2020

Top 5 SEO Best Practices for 2020

January 6, 2020

Google neural matching

January 6, 2020

How Neural Matching Impacts Local Search and SEO

December 27, 2019

Google Trends coronavirus

December 27, 2019

Why You Need Location Data Management

December 20, 2019

December 20, 2019

Physical Marketing for Alcohol and Beverage Brands

December 14, 2019

December 14, 2019

Best of the Blog 2019

December 6, 2019

December 6, 2019

Top 3 Benefits of Co-op Programs

November 26, 2019

November 26, 2019

Does Being Local Still Matter?

November 21, 2019

November 21, 2019

What Does 5G Mean for Local Marketing?

November 15, 2019

November 15, 2019

Top 5 Channel Marketing Trends: Intelligent Marketing Fund Allocation

November 8, 2019

November 8, 2019

Top 5 Channel Marketing Trends: How Digital and Traditional Marketing Intersect

October 23, 2019

October 23, 2019

Getting Past ‘Don’t Allow’: Privacy, Location Data and iOS13

October 16, 2019

October 16, 2019

BrandMuscle’s New Events Solution Features 8,000 Hyperlocal Community Events to Connect with New Customers

October 11, 2019

October 11, 2019

Team, Templates & Timelines: Your Guide to a Successful TCMA Implementation

October 3, 2019

October 3, 2019

Top 5 Channel Marketing Trends: Increase Marketing Intelligence

September 25, 2019

September 25, 2019

Inaugural Executive Customer Advisory Board Meeting Reveals Challenges and Opportunities

September 23, 2019

September 23, 2019

BrandMuscle Launches Mobile App for POS Marketing Material Fulfillment

September 11, 2019

September 11, 2019

Ratings & Reviews: How Improved Google Ratings Impact Conversions

September 10, 2019

September 10, 2019

The Ten-Year Evolution of Search

September 9, 2019

September 9, 2019

Top 5 Channel Marketing Trends: Conversational User Interfaces

August 23, 2019

August 23, 2019

Top 5 Channel Marketing Trends: Closed-Loop Analytics

August 15, 2019

August 15, 2019

What is Through-Channel Marketing Automation?

July 27, 2019

July 27, 2019

A Day in the Life of a BrandMuscle Intern

July 27, 2019

July 27, 2019

An Intern’s First Month Experience at BrandMuscle

July 27, 2019

July 27, 2019

Intern Insights: Is BrandMuscle a Marketing Agency?

June 18, 2019

Local Marketing Maturity Assessment

June 18, 2019

Free Online Assessment Helps Organizations Evaluate Their Local Marketing Maturity

May 3, 2019

May 3, 2019

3 Takeaways From Simpli.fi’s Local Programmatic Summit

April 26, 2019

April 26, 2019

How Do I Track Success of Digital and Social Advertising?

April 24, 2019

April 24, 2019

Top Ten Local Marketing Topics

April 24, 2019

April 24, 2019

How Do I Manage an Effective Marketing Plan While Managing the Day-to-day of My Business?

April 24, 2019

April 24, 2019

How Do I Best Address Negative Reviews?

April 24, 2019

April 24, 2019

How Do I Keep Up With Digital and Social Media Trends?

April 24, 2019

April 24, 2019

How Do I Get Smarter and More Successful with SEO?

April 24, 2019

April 24, 2019

How Do I Put Together a Holistic Marketing Strategy?

April 24, 2019

April 24, 2019

What Works, and How Do I Evaluate My Own Marketing Efforts?

April 24, 2019

April 24, 2019

What Strategies and Tactics Give the Highest ROI?

April 24, 2019

April 24, 2019

How Can I Use Marketing to Drive Repeat Business and Loyalty?

Contributed by: Jason Tabeling

April 24, 2019

April 24, 2019

Why Should I Care About Local SEO?

April 1, 2019

April 1, 2019

How Do I Market Effectively in a Small or Rural Area?

March 1, 2019

March 1, 2019

BrandMuscle Introduces New Mobile Application for Beer Distributors

February 26, 2019

February 26, 2019

How to Measure Retail Foot Traffic

January 29, 2019

January 29, 2019

How to Create a Smarter, More Powerful Co-op Program

December 24, 2018

December 24, 2018

Templates 101: Best Practices for Building Creative for Integrated Campaigns

November 29, 2018

November 29, 2018

How Voice Queries are Showing up in Search Data

Contributed by: Jason Tabeling

November 28, 2018

November 28, 2018

Four Keys to Wildly Successful Local Marketing Events (Part 2)

November 28, 2018

November 28, 2018

Understanding the “Why” Behind Integrated Marketing as an Alcohol or Beverage Brand

November 26, 2018

November 26, 2018

How to Make Your Co-op Guidelines Easier to Increase Participation

November 20, 2018

November 20, 2018

BrandMuscle’s DAM Difference

November 1, 2018

November 1, 2018

Are Custom Creative Requests Wrecking Your Strategy?

October 30, 2018

October 30, 2018

Humana Partners with BrandMuscle to Create Brand Compliance and Consistency at Every Marketing Touchpoint

October 26, 2018

October 26, 2018

Seasonal and Holiday Best Practices for Local Beverage/Alcohol Marketing

October 9, 2018

October 9, 2018

Microsites for Brands: Two Solutions are Better Than None

October 5, 2018

October 5, 2018

Digital Media: Challenges & Opportunities for Local Marketing

October 2, 2018

October 2, 2018

BrandMuscle Webinar: Co-op Guidelines as a Root Cause in Program Failure

October 2, 2018

October 2, 2018

Are You Burying Your Partners in Rules? Co-op Guidelines Simplified.

On-Demand Webcast

September 12, 2018

September 12, 2018

Duck Donuts® Partners with BrandMuscle to Deliver Best-in-class Marketing Support Across Rapidly Growing Franchise Network

September 2, 2018

September 2, 2018

A Bold Claim: How to Easily Influence Google Search Results (Without Breaking the Rules)

June 18, 2018

June 18, 2018

BrandMuscle Recognized as Facebook Marketing Partner

May 22, 2018

May 22, 2018

Your Brand’s Online Reputation Depends on its Local Websites

May 1, 2018

May 1, 2018

Using Instagram Loops to Grow Social Engagement

April 17, 2018

April 17, 2018

BrandMuscle Expands Sales Team to Support Rapid Company Growth

March 24, 2018

March 24, 2018

Engage-Listen-Connect. How to Help Your Local Business Partner Stay Visible on Facebook

February 20, 2018

February 20, 2018

4 Steps to Offering Social Media Marketing in Your Co-op Program

January 24, 2018

January 24, 2018

Get Precise: Refining Your Local Audience with Exclusion Targeting

August 1, 2017

August 1, 2017

Ditching the Spreadsheets: Why it’s Time to Rethink the Way Your Co-op is Managed

August 1, 2017

August 1, 2017

Why It’s Time to Re-evaluate Your Current Co-op Marketing Program

May 31, 2017

May 31, 2017

BrandMuscle’s LocationBuilder Transforms the Way National Brands Activate and Optimize Local Websites and Landing Pages

August 8, 2016

August 8, 2016

BrandMuscle Invests in Saepio, Creating a Distinct Leader in the Distributed Local Marketing Industry