Blog Archives - BrandMuscle

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BrandMuscle named TCMA Leader by Forrester

The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020

The BrandMuscle State of Local Marketing Report 2021-2022

January 5, 2023
How to Turn More Channel Leads Into Customers

How to Turn More Channel Leads Into Customers

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January 3, 2023
Google Search Essentials

Google Search Essentials

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January 3, 2023
automotive co op advertising

What Is Automotive Co-op Advertising?

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December 29, 2022
what is a channel partner ecosystem?

What Is a Channel Partner Ecosystem?

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December 29, 2022
It’s Time to Add CTV Advertising to Your Local Channel Portfolio

It’s Time to Add CTV Advertising to Your Local Channel Portfolio

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December 29, 2022
Marketing on Twitter During Platform Uncertainty

Marketing on Twitter During Platform Uncertainty

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December 19, 2022
SERP features

SERP Features

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December 19, 2022
Channel marketing portal

Channel Marketing Portal

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December 16, 2022
Continuous Scroll on Google Search

Continuous Scroll on Google Search

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December 7, 2022
Local Business Marketing

Local Business Marketing

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December 1, 2022
Point-of-Sale Displays

Point-of-Sale Displays

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November 29, 2022
Channel Partner Portal

Channel Partner Portal 

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November 22, 2022
what is multi-channel marketing

What Is Multi-Channel Marketing?

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November 7, 2022
what is an internal marketing strategy

What Is an Internal Marketing Strategy?

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October 31, 2022
enhancing the customer experience with AI

Enhancing the Customer Experience With AI

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October 31, 2022
Q&A: Driving ROI With Artificial Intelligence

Q&A: Driving ROI With AI

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October 31, 2022
What Can Markie The Virtual Assistant Do?

What Can Markie The Virtual Assistant Do?

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October 31, 2022
what does an ai marketing virtual assistant do

What Does an AI Marketing Virtual Assistant Do?

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October 18, 2022
How to Leverage Local Microsites and Landing Pages for Your Business

How to Leverage Local Microsites and Landing Pages for Your Business

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October 18, 2022
How BrandMuscle Makes Print Marketing More Sustainable

How BrandMuscle Makes Print Marketing More Sustainable

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October 11, 2022
Do Virtual Assistants Have a Personality

Do Virtual Assistants Have a Personality?

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October 11, 2022
Role of AI-Powered Virtual Assistants in Marketing

The Role of AI-Powered Virtual Assistants in Marketing

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October 11, 2022
Improving the Channel Marketing Partner Experience

Improving the Channel Marketing Partner Experience

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October 11, 2022
AI in B2B Marketing

How Artificial Intelligence Improves B2B Marketing

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September 29, 2022
how brands can market to their hispanic audiences

How Brands Can Market to Their Hispanic Audience

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September 28, 2022
which pages to prioritize for search engine optimization

Which Pages Should I Prioritize for Search Engine Optimization?

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September 22, 2022
How to write seo content

How to Write SEO Content  

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September 22, 2022
SEO Content Strategy

SEO Content Strategy

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September 6, 2022
QR Codes for Local Marketing

QR Codes for Local Marketing

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August 24, 2022
sustainable print marketing

Sustainable Print Marketing

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July 1, 2022
local marketing for franchises

Local Marketing for Franchises

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June 9, 2022
local marketing

Local Marketing Platforms

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January 3, 2022
Direct Mail Tactics for Insurance Agents

Direct Mail Tactics for Insurance Agencies

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June 21, 2021
employee advocacy program

How to Kickstart an Employee Advocacy Program

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June 16, 2021
Briggs & Stratton

Briggs & Stratton’s Turf and Consumer Products Group Chooses BrandMuscle to Streamline, Scale, and Optimize Local Marketing Programs for Its Dealer Channel

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June 15, 2021
brandmuscle midsize business

No Brand Left Behind: BrandMuscle Offers Leading Local Marketing Platform to Small and Midsize Businesses

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June 2, 2021
coffee Roaster marketing

National Coffee Roaster Print-on-Demand Success Story

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May 24, 2021
Channel Incentive Programs

An Introduction to Channel Incentive Programs

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May 19, 2021
qr code success story

National Bank QR Code Success Story

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May 19, 2021
Hunter Douglas Customization Success Story

Hunter Douglas Customization Success Story

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May 12, 2021
qr codes for marketing

QR Codes and Mom Jeans Are Back in a Big Way

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May 12, 2021
Successful Software Implementation

Keys to a Successful Software Implementation

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May 6, 2021
engage channel partners

11 Ways to Engage Channel Partners in New Marketing Programs

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May 4, 2021
ECHO Partners With Brandmuscle

ECHO Incorporated Partners With BrandMuscle to Launch ECHO ADvantage Marketing Program

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May 4, 2021
QR codes local marketing

Ten Creative Ways to Use QR Codes in Local Marketing

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April 30, 2021
co-op reimbursement

How To Submit a Co-op Reimbursement Claim in Less Than 1 Minute

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April 24, 2021
Cabinetworks paid search

Cabinetworks Paid Search Success Story

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April 19, 2021
Channel marketing awards

BrandMuscle Announces Recipients of the First Annual Channel Marketing Excellence Awards

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April 17, 2021
build an online presence

How to Build an Online Presence for Your Local Business

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April 16, 2021
Duck Donuts BrandMuscle

Donut Franchise Brand Management Success Story

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April 15, 2021
Davos marketing

Davos Brands LLC Leverages BrandMuscle to Scale Production of Customized Point-of-Sale Assets Targeting Hyper-Local Customers

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April 12, 2021
channel partner email program

Optimize Brand-to-Local Partnerships with a Channel Partner Email Program

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April 9, 2021
social media success story

Telecommunications Social Media Success Story

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April 5, 2021
invisalign success story

Medical Device Company Innovative Local Marketing Success Story

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March 30, 2021
Channel Partner Scorecard

How To Increase Partner Engagement With Channel Partner Scorecard

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March 30, 2021
Align Local Marketing Execution With Your National Strategy

Get Your Ducks in a Row: Align Local Marketing Execution With Your National Strategy

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March 29, 2021
Virtual Event Checklist

Virtual Event Planning Checklist

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March 8, 2021
Garrison Brothers Distillery

Garrison Brothers Distillery Partners With BrandMuscle for Point-of-Sale Marketing and High-Quality Print Needs

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March 1, 2021
Channel Partner Scorecard

BrandMuscle Launches Channel Partner Scorecard to Improve Local Marketing Performance and Maturity

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February 26, 2021
local makreting vs super bowl

Youth League Marketing Is a Bigger Opportunity than the Super Bowl

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February 25, 2021
MDF Marketing

A Guide To MDF Marketing

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February 25, 2021
Robert Olivares

Robert Olivares, PhD Joins BrandMuscle as Senior Vice President of Innovation Solutions

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February 23, 2021
Apples-Newest-iOS-Privacy

What Apple’s Newest iOS Privacy Changes Mean for Marketers

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February 12, 2021
revenue through channel partners

5 Data-Driven Ways To Drive More Revenue Through Channel Partners

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February 4, 2021
digital marketing tactics 2021

Digital Tactics Dominate 2020 Local Marketing

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February 4, 2021
Single Agency vs Multi-Agency

How Much Data and Leverage is Your Multi-Agency Model Really Costing You?

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February 3, 2021
SpotMenus off-premise

BrandMuscle Expands SpotMenus™ to Support Liquor Stores and Retailers With Mobile Menus and Curbside Pickup

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January 26, 2021
Social Media Marketing Trends 2021

Social Media Marketing Trends 2021

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January 11, 2021
How Distributed Marketing Works

How Distributed Marketing Works

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January 6, 2021
The State of Local Marketing Report

BrandMuscle’s Annual State of Local Marketing Study Reveals the Formula for Driving More Revenue Through Channel Partners in 2021

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December 16, 2020
how to maximize co-op fund utilization

How to Maximize Co-op Fund Utilization

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December 7, 2020
local marketing during a pandemic

Local Marketing During a Pandemic: 3 Traditional Tactics To Keep Your Brand Top of Mind

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November 30, 2020
In-house vs. Outsourced Marketing

In-house vs. Outsourced Marketing

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November 17, 2020
social media success story

Clinical Research Company Marketing Success Story

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November 17, 2020
incentive program success story

Technology Company Incentive Program Success Story

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November 17, 2020
2020 brand management

Financial Services 2020 Brand Management Success Story

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November 17, 2020
Digital Asset Management Success Story

Hospitality Company Digital Asset Management Success Story

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November 16, 2020
co-op fund management success story

Telecommunications Co-op Fund Management Success Story

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November 11, 2020
co-op marketing

What Is Co-op Marketing?

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November 10, 2020
Drive Holiday Sales with Social Media

The World Outside Is Frightful—Drive Holiday Sales With Social Media Instead

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November 9, 2020
managing a remote team

Managing a Remote Team: 3 Tips From a Cool Manager

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October 27, 2020
Brand Asset Management

An In-Depth Guide to Brand Asset Management

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October 14, 2020
Southern Glazer's

Southern Glazer’s Wine & Spirits and BrandMuscle Offer SpotMenus™ Digital Menu Platform to Restaurants and Bars in More Than 40 States

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October 13, 2020
Brand Loyalty Success Story

Flooring Manufacturer Brand Loyalty Success Story

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October 13, 2020
Brand Management Success Story

Telecom Brand Management Success Story

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October 13, 2020
Online Search Success Story

Tire Manufacturer Online Search Success Story

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October 13, 2020
Co-op utilization

Insurance Co-op Utilization Success Story

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October 13, 2020
Marketing Automation Success Story

Auto Manufacturer Marketing Automation Success Story

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September 30, 2020
No-touch Digital Menu Platform

SpotMenus by BrandMuscle Achieves Rapid Adoption of No-touch Digital Menu Platform

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September 15, 2020
WorkStride & BrandMuscle Partnership

BrandMuscle and WorkStride Partner to Offer Industry’s Most Comprehensive Channel Incentive Solution

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September 8, 2020
Why Co-op or MDF Funds Go Unused

Why Co-op and MDF Funds Go Unused

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September 1, 2020
Empire Merchants SpotMenus

Empire Merchants Partners With SpotMenus by BrandMuscle to Offer Digital No-Touch Menus to Assist Hospitality Industry Recovery in the State of New York

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August 31, 2020
Digital Media Planning Basics

Digital Media Planning Basics

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August 13, 2020
TCMA Feature Fatigue

Through-Channel Marketing Automation Is Feature Fatigue at Its Finest

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August 11, 2020
Jewelry Manufacturer Co-op Management Success Story

Jewelry Manufacturer Co-op Management Success Story

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August 11, 2020
beverage alcohol success story

Beverage Alcohol Supplier Email Campaign Success Story

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August 11, 2020
equipment manufacturer tcma success story

Equipment Manufacturer TCMA Success Story

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August 11, 2020
bobcat success story

Equipment Manufacturer Facebook Success Story

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August 3, 2020
Think before you post

Think Before You Post: 5 Questions Businesses Should Ask Before Clicking Share

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July 30, 2020
Paid social success story

Restaurant Chain Social Media Ad Campaign Success Story

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July 28, 2020
TCMA RFP

Free TCMA Software RFP Template

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July 16, 2020
Google Trends COVID-19

5 Google Trends Charts That Show the Impact of COVID-19

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July 10, 2020
The Dos and Don'ts of Boycotting Facebook Advertising

The Do’s and Don’ts of Boycotting Facebook or Other Social Media Advertising

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July 1, 2020
Stop Hate for Profit

To Boycott Facebook or Not—That Is the Question for Big Brands and Local Marketers Alike

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June 26, 2020
co-op mdf success how to

3 Co-op Program Questions Channel Marketers Should Consider

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June 9, 2020
Fedway Makes SpotMenus Available to Customers in New Jersey

Fedway Partners With BrandMuscle to Provide SpotMenus™ Digital Menu Platform to Restaurants, Clubs, Taverns and Bars in the State of New Jersey

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May 28, 2020
The 80/20 Rule

The 80/20 Rule, Explained

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May 26, 2020
BrandMuscle + Widen

BrandMuscle Partners With Widen to Deliver a Seamless Brand-to-Local Marketing Experience

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May 15, 2020
SpotMenus by BrandMuscle

BrandMuscle Launches SpotMenus™ Mobile Menu Platform for Restaurants and Bars

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May 14, 2020
How to Enable Channel Partners to Continue Marketing During Downturns

How to Enable Channel Partners to Continue Marketing During Downturns

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April 6, 2020
tackle coronavirus at scale

Tackle Coronavirus Concerns at Scale

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April 6, 2020
social distancing bars and restaurants

Support Social Distancing With These 10 Bar and Restaurant Promotions

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March 26, 2020
bars closed covid19

Top 5 Social Media Practices for Alcohol and Beverage Retailers Facing Shut-downs

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March 23, 2020
Instagram App New Post

How to Use Social Media for Crisis Communication

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March 20, 2020
Sunset Over Mountains

Enjoy the Sunset: Google Has Retired the Average Position Metric

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March 18, 2020
covid-19 business brandmuscle

Treat the Economic Symptoms of Coronavirus With Proactive Brand Management

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March 13, 2020
TCMA template for RFP

How to Choose a TCMA Vendor

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March 6, 2020
co-op mdf success how to

Build a Better Co-op Program: Part 1

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February 21, 2020
iPhone Camera

4 More Trends to Watch in Telecom in 2020

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February 14, 2020
keep up with competition

Keeping Up With the Competition: How Your Brand Stacks Up Online

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January 20, 2020
gillette ad search traffic

How Creative Advertisements Influence Search Results for Brands

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January 10, 2020
voice search

Top 5 SEO Best Practices for 2020

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January 6, 2020
Google neural matching

How Neural Matching Impacts Local Search and SEO

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December 27, 2019
Google Trends coronavirus

Why You Need Location Data Management

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December 20, 2019
Hanging Wine Glasses

Physical Marketing for Alcohol and Beverage Brands

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December 14, 2019
Bullseye on Target

Best of the Blog 2019

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December 6, 2019
Calculator and Pie Chart

Top 3 Benefits of Co-op Programs

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November 26, 2019
Shop Small

Does Being Local Still Matter?

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November 21, 2019
Cell Towers Silhouette

What Does 5G Mean for Local Marketing?

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November 15, 2019
Evening Street With Crows Walking

Top 5 Channel Marketing Trends: Intelligent Marketing Fund Allocation

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November 8, 2019
City Intersection Overview

Top 5 Channel Marketing Trends: How Digital and Traditional Marketing Intersect

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October 23, 2019
iPhone on Table

Getting Past ‘Don’t Allow’: Privacy, Location Data and iOS13

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October 16, 2019
People Standing and Talking

BrandMuscle’s New Events Solution Features 8,000 Hyperlocal Community Events to Connect with New Customers

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October 16, 2019
BrandMuscle Banner

BrandMuscle Launches Industry’s First Local Events Marketing Solution for Channel Marketers

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October 11, 2019
Circular Stairs

Team, Templates & Timelines: Your Guide to a Successful TCMA Implementation

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October 3, 2019
Lightbulbs in a Row

Top 5 Channel Marketing Trends: Increase Marketing Intelligence

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September 25, 2019
CAB Group Posing on Boat

Inaugural Executive Customer Advisory Board Meeting Reveals Challenges and Opportunities

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September 23, 2019
Clinking Beer Glasses

BrandMuscle Launches Mobile App for POS Marketing Material Fulfillment

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September 11, 2019
Hands Holding Smartphone Outside

Ratings & Reviews: How Improved Google Ratings Impact Conversions

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September 10, 2019
Open Laptop With Google

The Ten-Year Evolution of Search

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September 9, 2019
Woman Holding Smartphone in Front of Her Face

Top 5 Channel Marketing Trends: Conversational User Interfaces

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August 23, 2019
Bright Swirls of Light

Top 5 Channel Marketing Trends: Closed-Loop Analytics

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August 15, 2019
what is TCMA

What is Through-Channel Marketing Automation?

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July 27, 2019
Man Typing on Laptop

A Day in the Life of a BrandMuscle Intern

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July 27, 2019
Intern

An Intern’s First Month Experience at BrandMuscle

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July 27, 2019
People Looking at Tablet in Office

Intern Insights: Is BrandMuscle a Marketing Agency?

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April 24, 2019
Hands Holding Smartphone With Laptop

Why Should I Care About Local SEO?

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February 26, 2019
Three People Working on Laptops

How to Measure Retail Foot Traffic

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January 29, 2019
Workers Looking at Laptops

How to Create a Smarter, More Powerful Co-op Program

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December 24, 2018
Hand Moving Mouse

Templates 101: Best Practices for Building Creative for Integrated Campaigns

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November 29, 2018
Woman Looking at Smartphone in City

How Voice Queries are Showing up in Search Data

Contributed by: Jason Tabeling
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November 28, 2018
City Skyline

Four Keys to Wildly Successful Local Marketing Events (Part 2)

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November 28, 2018
Pouring Wine into Wine Glasses

Understanding the “Why” Behind Integrated Marketing as an Alcohol or Beverage Brand

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November 26, 2018
People Sitting at Team Meeting

How to Make Your Co-op Guidelines Easier to Increase Participation

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November 20, 2018
Men Looking at Computer Screens

BrandMuscle’s DAM Difference

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November 1, 2018
Group of People Collaborating in Meeting Room

Are Custom Creative Requests Wrecking Your Strategy?

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October 26, 2018
Woman Holding Martini Glass

Seasonal and Holiday Best Practices for Local Beverage/Alcohol Marketing

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October 9, 2018
Man Working on Laptop With Coffee Mug Beside Him

Microsites for Brands: Two Solutions are Better Than None

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September 2, 2018
Scrolling Through Google on Tablet

A Bold Claim: How to Easily Influence Google Search Results (Without Breaking the Rules)

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May 22, 2018
Woman and Man Looking at Computer

Your Brand’s Online Reputation Depends on its Local Websites

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May 1, 2018
Man Looking at Smartphone in City

Using Instagram Loops to Grow Social Engagement

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March 24, 2018
Woman Typing on Laptop

Engage-Listen-Connect. How to Help Your Local Business Partner Stay Visible on Facebook

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February 20, 2018
Woman Scrolling on Smartphone at Night

4 Steps to Offering Social Media Marketing in Your Co-op Program

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January 24, 2018
Woman and Man Looking at Tablet

Get Precise: Refining Your Local Audience with Exclusion Targeting

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August 1, 2017
Man On Phone and Computer While Writing

Ditching the Spreadsheets: Why it’s Time to Rethink the Way Your Co-op is Managed

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August 1, 2017
Man Holding Tablet and Woman Writing in Notebook

Why It’s Time to Re-evaluate Your Current Co-op Marketing Program

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