Channel Marketing Excellence Awards 2021 - BrandMuscle

Channel Marketing Excellence Awards 2021

The BrandMuscle Channel Marketing Excellence Awards recognize marketing organizations who achieve exceptional success in programs that empower their channel partners to drive local revenue growth. Nearly 75% of all purchases occur through a local channel, and we wanted to showcase the revenue impact that’s possible when local marketing strategies are optimized across the buyer’s journey.

Expert Judging Panel

Bill Dinan
Localogy – ​Local Search Association
Rob Hand
Hand Promotion Management
Mike Kaufman
VP, Brand Activation
Association of National Advertisers
Mike Marchetti
Chief Customer Officer
Sarah Cucchiara
SVP, Channel Marketing Strategy

And the Winners are...


State Of Local Marketing Maturity Achievement

We know from our State of Local Marketing Research that partners at the highest levels of marketing maturity can achieve revenue results two times greater than counterparts in the lowest stages of maturity. Regularly assessing partners and soliciting their feedback and leveraging insights to make program improvements.

SpotMenus Promoter of the Year Award​

Recognizes the Distributor customer who obtained the highest level of SpotMenus use based on market potential.

Most Improved Channel Marketing Program Performance​

Recognizes the marketing organization that leveraged BrandMuscle research, optimization recommendations, and channel partner feedback to make measurable improvements to their channel partner program and overall performance.

Best Channel Partner Support During COVID-19 Award

Recognizes the marketing organization that went above and beyond to support their channel partners in the most impactful ways during the pandemic.

Channel Partner Champion of the Year Award​

Recognizes the marketing organization that has ignited channel partner passion through solid performance in three key areas:
1) Ease of use through integrations and consolidation of vendors, tools and campaigns
2) Program adoption and participation
3) Results delivered

Best Channel Support for Launching a New Product or Campaign

Launching a new product is tough. Launching it through a channel partner program adds an extra layer of complexity. We want to recognize the organization who did this the best in 2020.