A third of national marketers say 40% or more of their company’s revenue comes from local business partners, yet studies show less than 30% of small businesses have fully recovered from the pandemic. Do the math, and you’ll see a lot of lost revenue.
More than four out of five national marketing leaders say they’re responsible for growing revenue and managing performance of local partners through local partner channel marketing programs.
Sure, this looks bad — and it’s only a partial list in our report. Suffice to say, mistakes are being made. While there are many reasons for a lack of local partner engagement, which our report covers in detail, this also means you can fix them.
Our findings are based on a survey of over 140 marketing leaders across B2C and B2B industries. Additionally, we conducted in-depth interviews with executives at SHARP Home Appliances, Caterpillar, Gap, Invesco, Nationwide, BNY Mellon Wealth Management, KloudGin, and MisfitsGaming.
Download the report to discover ways to help your local partners become better marketers and kickstart local demand for your products or services.