The uncertainty of 2020 has left many CMOs wondering what spending trends lie ahead and what channel marketing activities to prioritize for the rest of the year.We analyzed customer data and activities that revealed what trends CMOs should pay attention to when planning their marketing spend. Using insights from Forrester, we also considered how U.S. marketing budgets will shift under three possible economic scenarios to provide guidance on how CMOs should pivot their channel marketing priorities for 2021. Join us for this event to learn about the latest CMO trends and predictions for the channel, topics we'll cover include:
VP, Principal Analyst Serving CMO Professionals at Forrester
Shar helps CMOs lead customer-obsessed strategies at their firms while also transforming their marketing functions to deliver brand experiences that are relevant to empowered customers. Her specific research focuses on marketing strategy, budgets, staffing, organization, and creating an operating model for customer obsession.Shar has spent many years helping clients create optimal digital marketing teams and programs, leveraging research on email marketing, consumer psychology, storytelling, and digital maturity. During her 18 years with Forrester, Shar has been instrumental in the development of many of the company's marketing program evaluation methodologies, training courses, and marketing planning tools and has also been part of Forrester's sales and consulting organizations.
SVP of Channel Marketing Strategy at BrandMucsle