Equipment Manufacturer Facebook Success Story - BrandMuscle

Equipment Manufacturer Facebook Success Story

Bobcat Leverages Facebook Campaigns to Drive Qualified Leads to Local Dealerships


Bobcat needed to quickly promote and generate leads for its two-month Compact Tractor sales program. The client sought a solution that would drive foot traffic to local dealerships while remaining effective for the brand at the corporate level. 


BrandMuscle planned and executed a four-month Facebook Conversion Campaign that would drive meaningful results for both the corporate brand and local Bobcat dealers. Using geofencing technology, BrandMuscle developed Facebook ads that were served to Bobcat’s target audience. It required no effort from busy local dealers, achieved total brand compliance, and sent qualified leads to visit their local dealership and close a sale on a Compact Tractor. 



locations geofenced in 4 months

increase in social media engagements

data records updated online

searches visible since launch

“We saw 118 leads in the first two days and 95% have been qualified buyers.

I think it’s absolutely an effective way to reach this audience and we would probably continue it on our own once the Bobcat program ends.”

Bobcat Dealer