Facebook announced a change to their reporting calculations that may have an impact on your ad campaigns. Users can now sever the connection between their Instagram and Facebook accounts, making for a potentially messy divorce when it comes to reporting.
Facebook has increased user control and privacy so they can now separate their Facebook and Instagram accounts. Users now have the option to be viewed as a unique user on each platform rather than Facebook identifying them in their data as one person.
If you’re not running ads on Facebook or Instagram, or if you’re only running ads on one of those platforms, this doesn’t impact your campaigns.
If you’re running ads across Facebook and Instagram, you may see changes in reporting calculations and outcomes, including:
BrandMuscle will be monitoring this change and reporting any impacts to our clients’ campaigns.
Reach out to your account representative or contact us.
VP of Performance Marketing at BrandMuscle