Financial Services Local Marketing Success Story

Global Financial Services Firm Equips Branches With Local Marketing Hub With BrandMuscle

Results

71%

adoption within 9 months

30K+

marketing materials customized, downloaded, and delivered into market

6

test and learn initiatives conducted to improve partner experience and impact

Challenge

A global financial services firm with over 15,000 branch locations across North America was searching for ways to improve their local marketing. Branch teams had used trial-and-error approaches with minimal to no measurement and spent valuable time searching internal intranet locations for marketing guidance. There was no centralized place where branch teams could explore curated marketing resources and easily activate hyper-localized marketing, so they often created their own marketing materials, which diminished brand consistency and marketing impact.

Solution

This financial services firm leveraged the BrandMuscle Intelligent Local Marketing Platform to serve as a single delivery channel to enable branch teams with tools needed to efficiently attract ideal clients and serve market segments. Branch teams can visit this one-stop shop to learn what marketing actions to take, why they work, and how to activate personalized marketing. Additionally, it enables the firm to fully leverage and scale proven marketing capabilities, while bringing greater visibility and optimization to marketing spend and performance. This one-stop-shop will serve as the epicenter for branch-driven client attraction efforts, but beyond a solution, the firm specifically wanted a partner with experience in such highly regulated industries as theirs.

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