The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020 Report
The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020
The 13 TCMA Providers That Matter Most and How They Stack Up
Selecting the best through-channel marketing automation solution for your business is no easy task. In this report, Forrester Research, a leading global research and advisory firm, breaks down the capabilities that enable complex cross-channel engagement strategies.
Forrester evaluated 13 of the most significant TCMA vendors against 24 criteria, including governance (manufacturer/vendor), execution (partners), technology, and strategy.
BrandMuscle received the highest score in the Market Presence category, as well as the highest score possible in the following criteria: MDF/co-op funds management, marketing vehicles, digital asset management, physical asset management, account-based B2B campaigns, concierge/self-service, delivery options, pricing strategy, and partner ecosystem.
“In 2020, [BrandMuscle] has transformed way beyond brand compliance and are integrating a complete set of tools to help local businesses execute marketing campaigns that drive revenue results.”
“[BrandMuscle] is a good fit for companies with well-known national brands and highly decentralized franchises, retailers, or channels.”
“[BrandMuscle] reference interviews reveal customers who are happy with the product and the company.”
Serving the World’s Leading Brands
National insurance company increased leads for agents by 73% using paid social media campaigns and programmatic display
Global telecom company increased brand awareness across a 10,000 media placement, $6M media spend, in cross-location, omnichannel campaign
National manufacturing company established brand preference and grew 200% in conversions with a 30% savings in cost per conversion
