Forrester evaluated 13 of the most significant TCMA vendors against 24 criteria, including governance (manufacturer/vendor), execution (partners), technology, and strategy.
BrandMuscle received the highest score in the Market Presence category, as well as the highest score possible in the following criteria: MDF/co-op funds management, marketing vehicles, digital asset management, physical asset management, account-based B2B campaigns, concierge/self-service, delivery options, pricing strategy, and partner ecosystem.