Channel Partner Scorecard Metrics - BrandMuscle

From Disengaged to Developing and Equipped: Using Channel Partner Scorecard Metrics to Drive Revenue

June 28, 2021

Want to earn more revenue through your channel partners?

Consumer expectations have changed, and local partners play a crucial role in providing the buying experience that people desire. That means it’s more important than ever for local partners to be engaged in your channel marketing program, and that it enables them to meet the demands of the customer journey. But 36% of partners feel their marketing knowledge is limited and aren’t sure what marketing actions they should take.

Channel Partner Scorecard provides automated metrics that recommend the assets, incentives, and execution that will best help partners become brand advocates and drive revenue. In this webcast, you’ll learn how to leverage this tool to improve participation in your channel marketing program through providing clear partner guidance. It’s the easiest way to amplify the impact of local partners with minimal effort.

 

About the Presenters

Sarah Cucchiara

SVP of Channel Marketing Strategy at BrandMucsle


Throughout her career, Sarah has worked with large national companies and local small businesses to develop cross-channel marketing and advertising programs that drive results. As SVP of Channel Marketing at BrandMuscle, Sarah is responsible for leveraging BrandMuscle's products and services in the development and execution of hyperlocal marketing and advertising programs for clients that align with the corporate strategy while driving local results.

James Morse

VP of Product Management


James Morse bridges the gap between business requirements and technical capabilities for both BrandMuscle clients and prospects in his role as VP of Product Management. He has more than 10 years of experience in distributed marketing, project management, new client implementations, and co-op marketing for Fortune 500 brands. With a deep understanding of BrandMuscle’s software and services, James frequently and successfully leads large client onboardings, working directly with client stakeholders to truly understand their business objectives from start to finish. Prior to BrandMuscle, James held positions at Easy2 Technologies and Perceptis LLC. He holds a BS in Management and Economics from the Weatherhead School of Management at Case Western Reserve University.