Hospitality Brand Activation Success Story
Multinational Hospitality Company Scales Local Brand Activation by Empowering Hotel Operators With Access to Marketing Assets
Challenge
With a portfolio of 18 premier brands and over 875 locations across the globe, this leading, global hospitality company's marketing team has to efficiently manage and share millions of constantly changing digital assets with various audiences, including images of each of their properties (e.g. guest rooms, ballrooms, gyms, pools, bars and restaurants, etc.). While the use of Adobe Experience Manager, a digital asset management (DAM) technology, provides robust capabilities to the corporate marketing team for managing and sharing assets with agencies, publishers, and advertising on third-party travel sites, hotel operators needed a tool that was less complicated that would allow them to leverage the digital assets to produce brand-compliant marketing for their respective properties.
Solution
By implementing BrandMuscle’s Intelligent Local Marketing Platform for its global hotel properties, the company’s hotel operators now have on-demand access to customizable marketing templates in eight languages and can leverage hotel-specific imagery within marketing materials through an integration with the corporate DAM. Through the integration with Adobe Experience Manager, BrandMuscle is able to pull new and updated images multiple times per day.
Results
800K+
Assets (images, photos, logos, etc.) syndicated to hotels
11K+
Hotel employees downloaded assets
12M+
Branded marketing materials into market across 65 countries