Hospitality Brand Activation Success Story

Challenge

With a portfolio of 18 premier brands and over 875 locations across the globe, this leading, global hospitality company's marketing team has to efficiently manage and share millions of constantly changing digital assets with various audiences, including images of each of their properties (e.g. guest rooms, ballrooms, gyms, pools, bars and restaurants, etc.). While the use of Adobe Experience Manager, a digital asset management (DAM) technology, provides robust capabilities to the corporate marketing team for managing and sharing assets with agencies, publishers, and advertising on third-party travel sites, hotel operators needed a tool that was less complicated that would allow them to leverage the digital assets to produce brand-compliant marketing for their respective properties.