How Channel Marketers Are Adapting to Business as Unusual Webcast
How Channel Marketers Are Adapting to Business as Unusual Webcast
May 18, 2020

Wednesday, May 27th from 11am-12pm ET


COVID-19 has brought about significant changes to the way businesses operate and added another layer of complexity to the ways channel marketers go-to-market. As businesses across the country re-open, channel marketers find themselves rapidly adapting to this "new" yet "constantly-changing" normal.

Join us for this live webcast for an informative discussion about the ways channel marketers are adjusting to business as "unusual" to support their channel partners. We'll some insight into:

  • Why channel marketers should be rethinking and adjusting the ways and frequency at which they communicate with channel partners and consumers.
  • Why reducing channel friction is now necessary to survive; not simply to thrive, as it had been in the past.
  • How savvy channel marketers will leverage the agility, flexibility, and rapid adoption of their programs to succeed.

    Hosted by BrandMuscle and Featuring Forrester:
    Jay McBain, Principal Analyst at Forrester
    Jason Tabeling, Vice President of Product Marketing at BrandMuscle

  • About the Presenters

    Jay McBain, Principal Analyst, Forrester
    Jay leads Forrester's research and advisory for global channels, alliances, and partnerships. He focuses on B2B marketing in the age of the customer; understanding and navigating the complexity of multiple routes to market; ensuring contextual and relevant content to accelerate the indirect sales process, and describing the technology infrastructure to build and support channel relationships.

    His background is in channel leadership, sales, marketing, and operations, with a specific emphasis on indirect sales strategy/execution, covering multiple industries, segments, and underlying technologies. Jay is renowned for his industry thought leadership and expertise in partner recruitment, development, and acceleration through effective partner coverage, enablement, communication, and incentives. He is an expert in building and leveraging channel communities and one of the global leaders in social media, partner marketing automation, and other indirect growth strategies.

    Jay provides research, advisory, and consulting to companies ranging from Fortune 100 vendors to startups on the entire scope of their channel and alliance strategies. He is a contributing author and has been cited in numerous channel media publications, including Channel Reseller News (CRN), ChannelPro, ChannelE2E, The VAR Guy, MSPMentor, Channelnomics, Computer Dealer News (CDN), Australia Reseller News (ARN), eChannelNews, Business Solutions Magazine, ChannelLine, ChannelInsider, SearchITChannel, Redmond Channel Magazine, Vertical Systems Reseller, Channel Buzz, and SMB Nation. He also maintains a popular blog on channel trends.

    Jason Tabeling, EVP Product Marketing at BrandMuscle
    As EVP Product Marketing, Jason Tabeling is responsible for creating a unified strategic roadmap for the organization across its full suite of products. Jason joined BrandMuscle as Senior Vice President of Digital in 2016. Shortly after, he led strategic efforts to combine the digital, traditional, social media and event marketing teams at BrandMuscle into a single department and center of excellence for BrandMuscle’s clients. Today that team totals 95 and counting. Under his leadership, client demand and satisfaction has grown and employees have thrived.