Mobile devices, internet and streaming services have become irreversibly central to everyday life. Internet availability in your home and mobile wireless connectivity are the backbone of all telecommunication. Both the demand for, and strength of, these services will only grow.
On average, Americans spend 5.4 hours per day on their phones.
The percentage of Americans with a landline at home has dropped from 92% to 42% in the last 15 years.
The number of Internet of Things (IoT) devices is expected to reach 42 billion by 2025.
All of these devices and services will be tethered to, and driven by, our individual preferences and requests. Mobile phones, streaming lists, and voice assistants are some of the more personalized segments of American life. There’s no reason the outreach from the companies providing these services wouldn’t be similarly individualized. And yet, one of the greatest challenges within telecommunications is generic messaging.
It’s also one of the greatest opportunities. Here are a few more: