Insurance Co-op Utilization Success Story
Insurance Leader Grows Co-op Fund Usage and Increases Agent Investment in Marketing
Challenge
This insurance company originally came to BrandMuscle for a fund management platform that could handle the complexities of local marketing within their competitive industry. Co-op utilization and agent satisfaction were low because the approval and reimbursement process was long and frustrating. Further, they needed to mitigate risk association with legal compliance within agent advertising.
Solution
Since teaming with BrandMuscle 14 years ago, this strategic partner has thrived. Utilizing our full-service team of local marketing experts, they have gained complete visibility into co-op usage and effectiveness, which empowers them to optimize investments, allocate resources toward top performing agents, and reduce out-of-pocket cost for agents. As a result, more agents have invested their own funds in marketing, which is a significant contributor to local marketing maturity and agent satisfaction.
Results
$13M+
funds managed annually
97%
utilization rate
2951
active agents
10000+
local agent media buys delivered annually
61%
YOY growth In media spend
