This insurance company originally came to BrandMuscle in need of a fund management platform that could handle the complexities of local marketing within the insurance industry. Co-op utilization and agent satisfaction were low because the approval and reimbursement process was long and frustrating. Further, they needed to mitigate risk association with legal compliance within agent advertising.
As a strategic partner for over 14 years, the client has thrived with BrandMuscle’s full-service team of local marketing experts. They have gained complete visibility into co-op usage and effectiveness, which empowers them to optimize investments, allocate resources toward top performing agents, and reduce out-of-pocket cost for agents. As a result, more agents have invested their own funds in marketing, which is a significant contributor to local marketing maturity and agent satisfaction.