Pandora Co-op Management Success Story

Jewelry Manufacturer Cuts Costs While Empowering Retailers With Easier Access to Branded Assets and Co-op Funds

Challenge

As the world’s largest jewelry company, Pandora’s sells its products in more than 100 countries on six continents, through approximately 7,800 points of sale. Pandora’s marketing team identified a need to more efficiently empower their retailers with branded assets and access to co-op funds. The process was largely manual and required retailers to submit custom requests for marketing materials. This resulted in lengthy review and approval processes, which taxed both corporate marketing and retail resources and costing the company hundreds of thousands of dollars in agency fees for production of one-off requests.

Solution

Pandora launched BrandMuscle’s integrated local marketing solution for its U.S., Canadian, and emerging market retail partners. This immediately streamlined the way retailers access and customize local marketing materials, while providing instant visibility into co-op accruals. In addition to cutting costs, Pandora’s corporate marketing benefits from having on-demand access to reporting and insights on campaign and tactic spending and performance at the retailer level.

Results

90%

Reduction in custom creative production costs

89%

Adoption within first 30 days

3500+

Branded marketing materials into market within the first 30 days

“Partnering with BrandMuscle has been a win-win for the marketing team and our retailers. We’ve automated manual processes and gained incredible insight into program performance while empowering our retailers.”

CMO North America, Pandora