Maximizing Co-op Dollars in a New Marketing Ecosystem eBook

Effective local marketing means continually evaluating the progress of your programs and initiatives.

Now’s the time to start shifting from a single-channel tactic mindset and focusing on a more integrated mix. Layering digital tactics onto traditional allows you to better measure the impact of your business.

Maximizing Co-op Dollars in a New Marketing Ecosystem: The Corporate Marketer’s Guide to Driving Winning Behavior examines three key co-op/MDF program actions you can make to improve the way you offer and allocate your co-op dollars.

Precision marketing enhances the effectiveness of your local marketing, eliminates wasteful efforts and spends, and influences consumer engagement at the optimal time and place. This is not an aspirational concept. It’s here. This eBook will help you understand the foundational elements needed to get started, and how this can be accomplished on a shoestring budget.