B2B partner ecosystem and channel marketing leaders face considerable opportunities and potential challenges as they plan for 2023. Supporting the meteoric rise in partner ecosystems will be instrumental to their success. This planning guide highlights the internal and external investments to support partner ecosystem growth that businesses must prioritize for 2023.
Use this report to benchmark your current investment in channel marketing, learn why investing in a partner ecosystem and improving the channel partner experience are top priorities, and reallocate investments away from nonstrategic tactics.
Key findings include: