Planning Guide 2023: Channel Marketing

The Meteoric Rise Of Partner Ecosystems Is the Driver for B2B Growth

B2B partner ecosystem and channel marketing leaders face considerable opportunities and potential challenges as they plan for 2023. Supporting the meteoric rise in partner ecosystems will be instrumental to their success. This planning guide highlights the internal and external investments to support partner ecosystem growth that businesses must prioritize for 2023.

Use this report to benchmark your current investment in channel marketing, learn why investing in a partner ecosystem and improving the channel partner experience are top priorities, and reallocate investments away from nonstrategic tactics.

Key findings include:

• 56% of B2B marketers plan to increase investment in channel marketing
• 67% said orchestration of partner ecosystems is either very important or absolutely essential to their organization
• 80% plan or anticipate an increase in investment of B2B channel and ecosystem marketing technologies in the next 12 months
• 46% said adopting channel incentives to motivate and reward success is one of the most frequent focal points to customer acquisition