In times of economic uncertainty, marketing budgets are often the first victim of cuts, and in many organizations, the budget line for channel incentives, co-op, and MDF will rise to the top.
Some of the questions channel marketing leaders find themselves asking are:- Should I make cuts to my channel marketing budget right now? - What should I think about when it comes to planning, supporting and incentivizing my channel partners during these uncertain times? Watch our town hall discussion where our panel of experts will answer your questions and discuss strategies for updating your channel incentive programs at a time when strengthening partner relationships, rewarding performance, and encouraging the right behaviors can have a lasting impact on revenue potential. Featuring BrandMuscle and Workstride