How To Re-allocate Marketing Budget for Coronavirus Crisis
Reallocate—Don’t Terminate— Your Channel Incentive Budget During COVID-19 Town Hall Webcast
May 5, 2020

Ask the Experts Virtual On-Demand Town Hall Meeting

Recorded Thursday, May 14th at 11AM ET


In times of economic uncertainty, marketing budgets are often the swiftest victim to cuts, and in many organizations, the budget line for channel incentives, co-op and MDF will rise to the top.

Some of the questions channel marketing leaders are asking themselves:

- Should I make cuts to my channel marketing budget right now?

- What should I think about when it comes to planning, supporting and incentivizing my channel partners during these uncertain times?

Watch our town hall discussion where our panel of experts will answer your questions and discuss strategies for updating your channel incentive programs at a time when strengthening partner relationships, rewarding performance, and encouraging the right behaviors can have a lasting impact on revenue potential.

Featuring BrandMuscle & Workstride
Tom Silk, CEO at Workstride
Jason Tabeling, Vice President of Product Marketing at BrandMuscle
James Morse, Senior Director of Solutions Consulting at BrandMuscle
About the Presenters

Tom Silk, CEO at WorkStride
Tom Silk left the mortgage industry to join WorkStride as its first salesperson in 2000. He proved instrumental in the early success of the company, bringing on customers such as Pepsico, Samsung, and Verizon Wireless. In 2004, Tom was promoted to Vice President of Sales and Marketing. He then served as Chief Customer Officer for WorkStride, having facilitated the company's sale to The Riverside Company in 2012. He has expanded the sales team to include both channel partners and in-house representatives, built a marketing team, and formed distribution partnerships for the WorkStride platform. Today, Tom serves as Chief Executive Officer. Under his leadership the company has grown from a small startup to serve more than 100 corporate customers, including several Fortune 500 companies. Tom has a BS in Accounting from the University of Massachusetts, Amherst.
Jason Tabeling, EVP Product Marketing at BrandMuscle
As EVP Product Marketing, Jason Tabeling is responsible for creating a unified strategic roadmap for the organization across its full suite of products. Jason joined BrandMuscle as Senior Vice President of Digital in 2016. Shortly after, he led strategic efforts to combine the digital, traditional, social media and event marketing teams at BrandMuscle into a single department and center of excellence for BrandMuscle’s clients. Today that team totals 95 and counting. Under his leadership, client demand and satisfaction has grown and employees have thrived.
James Morse, Senior Director, Solutions Consultant
James Morse bridges the gap between business requirements and technical capabilities for both BrandMuscle clients and prospects in his role as Senior Sales Engineer. He has more than 10 years of experience in distributed marketing, project management, new client implementations, and co-op marketing for Fortune 500 brands. With a deep understanding of BrandMuscle’s software and services, James frequently and successfully leads large client onboardings, working directly with client stakeholders to truly understand their business objectives from start to finish. Prior to BrandMuscle, James held positions at Easy2 Technologies and Perceptis LLC. He holds a BS in Management and Economics from the Weatherhead School of Management at Case Western Reserve University.