Restaurant Chain Social Media Ad Campaign Success Story - BrandMuscle

Restaurant Chain Social Media Ad Campaign Success Story

Emerging Restaurant Chain Generates Over 6.8 Million Social Ad Impressions


A relatively unknown fast casual franchise restaurant started opening new locations in competitive markets. To generate awareness of their emerging band and motivate action through in-store purchases, this client needed to ramp up its online marketing efforts and capturing the attention of its target audience.​


Far surpassing the client’s expectations for both consumer engagement and financial return, BrandMuscle developed and executed a mobile-focused, paid social campaign using hyperlocal targeting that significantly increased foot traffic using trackable coupon redemptions. 



campaign click-through rate

monthly users reached

ad impressions

coupon redemption rate

“Digital media can be confusing and complicated. BrandMuscle’s team speaks a language I can easily understand, and continuously produces results well beyond my expectations.”

Marketing Director, Franchise Restaurant Chain