Restaurant Chain Social Media Ad Campaign Success Story - BrandMuscle

Restaurant Chain Social Media Ad Campaign Success Story

July 30, 2020

Emerging Restaurant Chain Generates Over 6.8 Million Social Ad Impressions

Challenge

A relatively unknown fast casual franchise restaurant started opening new locations in competitive markets. To generate awareness of their emerging band and motivate action through in-store purchases, this client needed to ramp up its online marketing efforts and capturing the attention of its target audience.​

Solution

Far surpassing the client’s expectations for both consumer engagement and financial return, BrandMuscle developed and executed a mobile-focused, paid social campaign using hyperlocal targeting that significantly increased foot traffic using trackable coupon redemptions. 

Results

2.27%

campaign click-through rate
1.9M+

monthly users reached
>6.8M

ad impressions
22%

coupon redemption rate
 

“Digital media can be confusing and complicated. BrandMuscle’s team speaks a language I can easily understand, and continuously produces results well beyond my expectations.”

Marketing Director, Franchise Restaurant Chain