Restaurant Chain Social Media Ad Campaign Success Story

Emerging Restaurant Chain Generates +6.8 Million Social Ad Impressions

Challenge

As a relatively unknown fast casual franchise restaurant opening new locations in competitive markets, this client needed to ramp up its online marketing efforts to generate awareness and motivate action through in-store purchases by capturing the attention of its target audience online.

Solution

Far surpassing the client’s expectations for both consumer engagement and financial return, BrandMuscle developed and executed a mobile-focused, paid social campaign using hyperlocal targeting that significantly increased foot traffic using trackable coupon redemptions.

Results

2.27%

campaign click-through rate

1.9M+

monthly users reached

>6.8M

ad impressions

22%

coupon redemption rate

“Digital media can be confusing and complicated. BrandMuscle’s team speaks a language I can easily understand, and continuously produces results well beyond my expectations.”