Restaurant Chain Social Media Ad Campaign Success Story

Emerging Restaurant Chain Generates Over 6.8 Million Social Ad Impressions

Challenge

A relatively unknown fast casual franchise restaurant started opening new locations in competitive markets. To generate awareness of their emerging band and motivate action through in-store purchases, this client needed to ramp up its online marketing efforts and capturing the attention of its target audience.

Solution

Far surpassing the client’s expectations for both consumer engagement and financial return, BrandMuscle developed and executed a mobile-focused, paid social campaign using hyperlocal targeting that significantly increased foot traffic using trackable coupon redemptions.