Restaurant Chain Social Media Ad Campaign Success Story - BrandMuscle
Restaurant Chain Social Media Ad Campaign Success Story
July 30, 2020

Emerging Restaurant Chain Generates +6.8 Million Social Ad Impressions


As a relatively unknown fast casual franchise restaurant opening new locations in competitive markets, this client needed to ramp up its online marketing efforts to generate awareness and motivate action through in-store purchases by capturing the attention of its target audience online.​


Far surpassing the client’s expectations for both consumer engagement and financial return, BrandMuscle developed and executed a mobile-focused, paid social campaign using hyperlocal targeting that significantly increased foot traffic using trackable coupon redemptions. 



campaign click-through rate

monthly users reached

ad impressions

coupon redemption rate

“Digital media can be confusing and complicated. BrandMuscle’s team speaks a language I can easily understand, and continuously produces results well beyond my expectations.”

Marketing Director, Franchise Restaurant Chain