State of Local Marketing - BrandMuscle

State of Local Marketing

The State of Local Marketing Report is the most comprehensive study on local marketing, with over 10,500 channel partners participating over the last seven years. Discover local marketing best practices based on millions of data points and learn what components make up the most effective local marketing strategies. Download your copy today to maximize the impact of your channel marketing program and drive more revenue growth through local channel partners!

Download The State of Local Marketing Report 2021-2022


What Is Local Marketing?

Local marketing is a strategy for disseminating a brand’s message through channel partners who have a physical location within a community. These small businesses are able to connect more meaningfully with local community members and can therefore target the brand’s audience more effectively than corporate marketers. While national marketing campaigns must appeal to a broad audience, local marketing campaigns can be specific to a particular region, city, or town. The increased relevancy and personalization of local marketing can drive significant revenue for both a brand and its channel partners.


Local Marketing Tips 2022

  • Partners ranked digital marketing tactics amongst the most effective
  • With the exception of television (67%) the top 10 tactics for effectiveness were digital
  • Online reputation management ranked as the most effective (81%)
  • Of the top tactics, only website (73%) and organic social media (68%) were used by more than half of partners
  • This represents an incredible opportunity for brands to leverage their channel marketing programs to help partners with the execution of the most effective tactics
  • Providing access to do-it-for-me program support along with assets and an appropriate level of fund reimbursement will incentivize partner participation

Ready to Take Your Local Marketing to the Next Level?

Participate in State of Local Marketing Research and claim your FREE personalized Local Marketing Maturity Assessment and Benchmark Report

Get your detailed diagnostic report with a customized local marketing maturity score, action plan, and consultative session with our channel marketing strategists to review your results and discuss opportunities for improving your local marketing performance.
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