Channel Marketing Archives - BrandMuscle

Channel Marketing

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BrandMuscle named TCMA Leader by Forrester

The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020

2023 State of Local Marketing Series

September 21, 2023

Building an AI-First Local Marketing Architecture

September 19, 2023
The 2023 State of Local Marketing: Insurance Agents are Less Satisfied With Their Marketing Programs - Here's Why

Insurance Agents Are Less Satisfied With Their Marketing Programs: Here’s Why  

September 14, 2023
Unused co-op dollars? Here's how to maximize your investment with AI

Unused Co-Op Dollars? Here’s How to Maximize Your Investment With AI

August 30, 2023
Why Marketing Agencies Should Embrace AI

Why Marketing Agencies Should Embrace AI

August 23, 2023
Leveraging AI for Strategic Sales Growth in Wine, Spirits, and Beer Distribution

Leveraging AI for Strategic Sales Growth in Wine, Spirits, and Beer Distribution

August 17, 2023
The Future is Here: How AI is Transforming Marketing

The Future is Here: How AI Is Transforming Marketing 

July 24, 2023

How AI and Automation Fuel Integrated Marketing Results Webinar

July 19, 2023
The Most Effective Local Marketing Channels Report

The 18 Local Marketing Channels That Drive Results  

July 19, 2023

The 3 Local Marketing Tactics to Double Down On (and Which to Drop)

July 14, 2023
The secrets to boosting marketing efficiency in 2023

The Secrets to Boosting Marketing Efficiency in 2023

June 30, 2023

Why Your Local Marketing Needs Asset Management Compliance 

June 20, 2023

A Marketer’s Guide to Partner Funds 

June 14, 2023
Here's Why Your Affiliates Don't Spend Co-Op Funds

Here’s Why Your Affiliates Don’t Spend Co-Op Funds

June 14, 2023
Press Release, Co-Op Funds Report, Why Don't Partners Spend

The Co-Op Fund Dilemma: What 146,832 Data Points Tell Us About Channel Marketing 

June 12, 2023
How To Help Your Local Affiliates With Social Media Marketing

How To Help Your Local Affiliates With Social Media Marketing 

June 7, 2023
Localogy 2023: What's New in Local Marketing

Localogy 2023: What’s New in Local Marketing 

June 5, 2023
Localized Social Media Posts Increase Engagement and Improve Your Reputation

Localized Social Media Posts Increase Engagement and Improve Your Reputation  

June 1, 2023

BrandMuscle Is Where Performance Marketing Meets Strategic Planning

May 23, 2023
Why it pays to keep affiliates happy on demand webinar

Why It Pays to Keep Your Affiliates Happy Webinar

May 17, 2023
State of Local Marketing Why Don't Partners Spend

New Data Reveals Unhappy Local Partners Drive 55% Less Revenue

May 17, 2023
Keeping affiliates happy pays off

Keeping Affiliates Happy Pays Off: Here’s How Satisfaction Drives Revenue 

May 17, 2023
LeVecke Corporation chooses BrandMuscle for partnership.

LeVecke Looks to BrandMuscle for Local Marketing Support Ahead of Rapid Growth 

May 15, 2023
The Importance of Compliance Management in Marketing

The Importance of Compliance Management in Marketing

April 27, 2023
The Bev-Alc Trends to Know in 2023

The Bev-Alc Trends to Know in 2023

April 24, 2023

The Local Marketing Gap: What You Need to Know

April 19, 2023

New Report Identifies Marketing Strategy Linked to 44% Revenue Growth

April 18, 2023
The Local Marketing Gap: What It Is and How It's Hurting Your Business

The Local Marketing Gap: What It Is and How It’s Hurting Your Business 

April 13, 2023
How Micro-Influencers Drive Revenu

How Local Micro-Influencers Help Drive Revenue

March 22, 2023

AI Is Revolutionizing Local Marketing: Here’s What You Need to Know

March 22, 2023

Artificial Intelligence is Revolutionizing Local Marketing Fast

March 22, 2023

A New Era of Local Marketing Emerges With BrandMuscle.ai

March 16, 2023
Why Aren't My Affiliates Using Their Co-Op Funds?

Why Aren’t My Affiliates Using Their Co-Op Funds?

February 10, 2023
How to Grow Your Business Through Increased Affiliate Support

How to Grow Your Business Through Increased Affiliate Support

February 7, 2023
Navigating Economic Uncertainty

Navigating Economic Uncertainty With a Stable Solutions Provider

January 5, 2023
How to Turn More Channel Leads Into Customers

How to Turn More Channel Leads Into Customers

January 3, 2023
automotive co op advertising

What Is Automotive Co-op Advertising?

December 29, 2022
what is a channel partner ecosystem?

What Is a Channel Partner Ecosystem?

December 29, 2022
It’s Time to Add CTV Advertising to Your Local Channel Portfolio

It’s Time to Add CTV Advertising to Your Local Channel Portfolio

December 29, 2022
Marketing on Twitter During Platform Uncertainty

Marketing on Twitter During Platform Uncertainty

December 19, 2022
BrandMuscle Supports Nationwide "We Don't Serve Teens" Campaign

BrandMuscle Supports Nationwide “We Don’t Serve Teens” Campaign to Strengthen and Scale Marketing Aimed at Preventing Underage Drinking

December 19, 2022
Channel marketing portal

What Is a Channel Marketing Portal?

December 16, 2022
Continuous Scroll on Google Search

Google Search Continuous Scroll and Its Impact on Local SEO

December 15, 2022
Financial Services Local Marketing Success Story

Financial Services Local Marketing Success Story

December 7, 2022
Local Business Marketing

What Is Local Business Marketing?

November 29, 2022
Channel Partner Portal

What Is a Channel Partner Portal?

November 22, 2022
what is multi-channel marketing

What Is Multi-Channel Marketing?

November 14, 2022
BrandMuscle Appoints Helen Baptist as Chief Strategy and Market Officer

BrandMuscle Appoints Helen Baptist as Chief Strategy and Market Officer

November 8, 2022
VSPT Wine Group Chooses BrandMuscle

VSPT Wine Group Chooses BrandMuscle’s Brand Management Solution as It Increases Its Reach in the U.S. Market

November 7, 2022
crunch fitness grows with brandmuscle

Crunch Fitness Grows With BrandMuscle

November 7, 2022
what is an internal marketing strategy

What Is an Internal Marketing Strategy?

November 1, 2022
tacony brandmuscle

Tacony Corporation Thrives With BrandMuscle

October 31, 2022
enhancing the customer experience with AI

Enhancing the Customer Experience With AI

October 31, 2022
Q&A: Driving ROI With Artificial Intelligence

Q&A: Driving ROI With AI

October 31, 2022
What Can Markie The Virtual Assistant Do?

What Can Markie The Virtual Assistant Do?

October 31, 2022
what does an ai marketing virtual assistant do

What Does an AI Marketing Virtual Assistant Do?

October 24, 2022
2023 channel marketing

Planning Your Channel Marketing Budget 2023

October 21, 2022
Pivot Bio Chooses BrandMuscle

Pivot Bio Chooses BrandMuscle for Print, Fund, and Brand Management in Its Mission to Improve Global Agriculture

October 18, 2022
How to Leverage Local Microsites and Landing Pages for Your Business

How to Leverage Local Microsites and Landing Pages for Your Business

October 18, 2022
How BrandMuscle Makes Print Marketing More Sustainable

How BrandMuscle Makes Print Marketing More Sustainable

October 14, 2022
national marketers lack vision into local demand

National Marketers Lack Vision Into Local Demand

October 11, 2022
Do Virtual Assistants Have a Personality

Do Virtual Assistants Have a Personality?

October 11, 2022
Role of AI-Powered Virtual Assistants in Marketing

The Role of AI-Powered Virtual Assistants in Marketing

October 11, 2022
Improving the Channel Marketing Partner Experience

Improving the Channel Marketing Partner Experience

October 11, 2022
AI in B2B Marketing

How Artificial Intelligence Improves B2B Marketing

September 29, 2022
how brands can market to their hispanic audiences

How Brands Can Market to Their Hispanic Audience

September 28, 2022
which pages to prioritize for search engine optimization

Which Pages Should I Prioritize for Search Engine Optimization?

September 27, 2022
RIPE bar juice brandmuscle

RIPE Bar Juice Chooses BrandMuscle for Brand Management as It Elevates Craft Cocktail Culture

September 22, 2022
smartconnect brandmuscle

SmartConnect Chooses BrandMuscle for Brand Management to Help Customers Explore Health Insurance Options

September 22, 2022
How to write seo content

How to Write SEO Content  

September 22, 2022
SEO Content Strategy

SEO Content Strategy

September 20, 2022
local marketing excellence awards brandmuscle

BrandMuscle Announces Recipients of the Second Annual Local Marketing Excellence Awards

September 6, 2022
QR Codes for Local Marketing

QR Codes for Local Marketing

August 30, 2022
liberty tax brandmuscle

Liberty Tax Chooses BrandMuscle’s Brand and Fund Management and Marketing Execution in a Five-Year Partnership to Drive Local Sales

August 24, 2022
sustainable print marketing

Sustainable Print Marketing

August 11, 2022
Should Your Business Align With Current Social Issues?

Should Your Business Align With Current Social Issues?

August 11, 2022
organic channel marketing

Invigorating Channel Marketing With Supplemental Organic Efforts

July 27, 2022
Frankenmuth Insurance Choose BrandMuscle

Frankenmuth Insurance Chooses BrandMuscle’s Brand and Fund Management

July 11, 2022
objective based marketing

Objective-Based Marketing Strategies

July 1, 2022
local marketing for franchises

Local Marketing for Franchises

June 21, 2022
BrandMuscle Partners With 21 Holdings

21 Holdings LLC Chooses BrandMuscle’s Brand Management to Expand U.S. Market for SLIQ Spirited Ice

June 9, 2022
local marketing

Local Marketing Platforms

June 6, 2022
DISCUS brandmuscle

BrandMuscle Joins DISCUS as the U.S. Spirits Sector Enters a Golden Era of Cocktail Culture and Craft Distilling

April 15, 2022
increasing co op utilization

Increasing Co-op Utilization and Leads With Media Consultation Services

March 24, 2022
organic vs paid social

Organic and Paid Social Media Are Not the Same Thing

March 16, 2022
paid search for local

Paid Search for Local: Complement or Competition to National?

March 16, 2022
channel marketing success

What Mid-Level Brands Need to Succeed in Channel Marketing

March 16, 2022
CPMs in Marketing

A New Way of Thinking About CPMs in Marketing

March 10, 2022
local marketing tactics

Infographic: Local Marketing Tactic Usage and Effectiveness

March 2, 2022
How to Reach Hybrid Customers With Local Digital Marketing

How to Reach Hybrid Customers With Local Digital Marketing

February 15, 2022
social media Local Marketing

Even Though Social Media Is an Effective Local Marketing Tactic, Actual Usage Remains Low

February 10, 2022
infographic local marketing

Infographic: The State of Local Marketing 2021-2022

February 7, 2022
national vs channel marketing

The Difference Between National Marketing and Channel Marketing

February 3, 2022
inventory shortages marketing

Don’t Let Inventory Shortages Cause Marketing Shortages

January 13, 2022
call tracking

How to Use Call Tracking as a Local Marketing Tactic

January 12, 2022
5Reasons Not To Buy BrandMuscle

5 Reasons Not to Buy BrandMuscle

January 4, 2022
Business Listing Management at Scale

Business Listing Management at Scale

January 3, 2022
Direct Mail Tactics for Insurance Agents

Direct Mail Tactics for Insurance Agencies

December 13, 2021
infographic local marketing

Top Social Platforms for 2022

October 25, 2021
global remote team

Common Challenges Managing Global Remote Teams

October 25, 2021
Facebook Advertising for Insurance Agencies

Facebook Advertising for Insurance Agencies

October 25, 2021
Facebook and Instagram Divorce

Facebook and Instagram Divorce Fallout: Changes to Reporting

October 19, 2021
generational marketing

Generational Marketing and the Path to Purchase

October 8, 2021
what is channel strategy

What Is Channel Strategy?

October 8, 2021
Protect Your Business From the Next Facebook Outage

Protect Your Business From the Next Facebook Outage

August 20, 2021
What Is Marketing Resource Management?

What Is Marketing Resource Management?

July 19, 2021
Marketing in the New Normal

Marketing in the New Normal

June 21, 2021
employee advocacy program

How to Kickstart an Employee Advocacy Program

May 24, 2021
Channel Incentive Programs

An Introduction to Channel Incentive Programs

May 17, 2021
Which social media should I use for business?

Which Social Media Should I Use For My Local Business?

May 12, 2021
qr codes for marketing

QR Codes and Mom Jeans Are Back in a Big Way

May 12, 2021
Successful Software Implementation

Keys to a Successful Software Implementation

May 6, 2021
11 Ways to Engage Channel Partners in New Marketing Programs

11 Ways to Engage Channel Partners in New Marketing Programs

May 4, 2021
QR codes local marketing

Ten Creative Ways to Use QR Codes in Local Marketing

April 17, 2021
build an online presence

How to Build an Online Presence for Your Local Business

April 12, 2021
channel partner email program

Optimize Brand-to-Local Partnerships with a Channel Partner Email Program

March 30, 2021
Channel Partner Scorecard

How To Increase Partner Engagement With Channel Partner Scorecard

March 30, 2021
Align Local Marketing Execution With Your National Strategy

Get Your Ducks in a Row: Align Local Marketing Execution With Your National Strategy

February 26, 2021
local makreting vs super bowl

Youth League Marketing Is a Bigger Opportunity than the Super Bowl

February 25, 2021
What Is MDF Marketing?

What Is MDF Marketing?

February 12, 2021
revenue through channel partners

5 Data-Driven Ways To Drive More Revenue Through Channel Partners

February 4, 2021
digital marketing tactics 2021

Digital Tactics Dominate 2020 Local Marketing

February 4, 2021
Single Agency vs Multi-Agency

How Much Data and Leverage is Your Multi-Agency Model Really Costing You?

January 11, 2021
How Distributed Marketing Works

How Distributed Marketing Works

January 6, 2021
The State of Local Marketing Report

BrandMuscle’s Annual State of Local Marketing Study Reveals the Formula for Driving More Revenue Through Channel Partners in 2021

December 16, 2020
how to maximize co-op fund utilization

How to Maximize Co-op Fund Utilization

December 7, 2020
local marketing during a pandemic

Local Marketing During a Pandemic: 3 Traditional Tactics To Keep Your Brand Top of Mind

November 30, 2020
In-house vs. Outsourced Marketing

In-house vs. Outsourced Marketing

November 23, 2020
Channel Marketing Trends

Channel Marketing Trends and Priorities for 2021

November 11, 2020
what is co-op marketing?

What Is Co-op Marketing?

October 13, 2020
Co-op utilization

Insurance Co-op Utilization Success Story

September 30, 2020
Channel Marketing Awards

BrandMuscle Channel Marketing Excellence Awards

September 22, 2020
CMO Trends

CMO Trends: Top Channel Marketing Priorities for 2021

September 15, 2020
WorkStride & BrandMuscle Partnership

BrandMuscle and WorkStride Partner to Offer Industry’s Most Comprehensive Channel Incentive Solution

September 8, 2020
Why Co-op or MDF Funds Go Unused

Why Co-op and MDF Funds Go Unused

June 26, 2020
co-op mdf success how to

3 Co-op Program Questions Channel Marketers Should Consider

May 14, 2020
How to Enable Channel Partners to Continue Marketing During Downturns

How to Enable Channel Partners to Continue Marketing During Downturns

March 6, 2020
co-op mdf success how to

Build a Better Co-op Program: Part 1

January 24, 2020
Person Walking Up Steps

Local Marketing Wins in 9 Stats

January 14, 2020
The State of Local Marketing in Manufacturing

BrandMuscle Publishes First Channel Marketing Report for the Manufacturing Industry

October 16, 2019
BrandMuscle Banner

BrandMuscle Launches Industry’s First Local Events Marketing Solution for Channel Marketers

October 3, 2019
Lightbulbs in a Row

Top 5 Channel Marketing Trends: Increase Marketing Intelligence

September 25, 2019
CAB Group Posing on Boat

Inaugural Executive Customer Advisory Board Meeting Reveals Challenges and Opportunities

November 29, 2018
Woman in Office Chair Looking at Smartphone

Easy Ways to Boost Co-op Participation and Compliance eBook

October 9, 2018
Man Working on Laptop With Coffee Mug Beside Him

Microsites for Brands: Two Solutions are Better Than None

October 2, 2018
Man and Woman Looking at Graphs on Computer

BrandMuscle Webinar: Co-op Guidelines as a Root Cause in Program Failure

October 2, 2018
Woman With Coffee Mug Typing on Computer

Are You Burying Your Partners in Rules? Co-op Guidelines Simplified.

On-Demand Webcast
March 24, 2018
Woman Typing on Laptop

Engage-Listen-Connect. How to Help Your Local Business Partner Stay Visible on Facebook

February 20, 2018
Woman Scrolling on Smartphone at Night

4 Steps to Offering Social Media Marketing in Your Co-op Program