Channel Marketing

Featured Resources

BrandMuscle named TCMA Leader by Forrester

The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020

The BrandMuscle State of Local Marketing Report 2021-2022

March 22, 2023

AI Is Revolutionizing Local Marketing: Here’s What You Need to Know

March 22, 2023

Artificial Intelligence is Revolutionizing Local Marketing Fast

March 22, 2023

A New Era of Local Marketing Emerges With BrandMuscle.ai

March 16, 2023

Why Aren't My Affiliates Using Their Co-Op Funds?

Why Aren’t My Affiliates Using Their Co-Op Funds?

February 10, 2023

How to Grow Your Business Through Increased Affiliate Support

February 7, 2023

Navigating Economic Uncertainty

Navigating Economic Uncertainty With a Stable Solutions Provider

January 5, 2023

How to Turn More Channel Leads Into Customers

How to Turn More Channel Leads Into Customers

January 3, 2023

automotive co op advertising

What Is Automotive Co-op Advertising?

December 29, 2022

What Is a Channel Partner Ecosystem?

December 29, 2022

It’s Time to Add CTV Advertising to Your Local Channel Portfolio

It’s Time to Add CTV Advertising to Your Local Channel Portfolio

December 29, 2022

Marketing on Twitter During Platform Uncertainty

Marketing on Twitter During Platform Uncertainty

December 19, 2022

BrandMuscle Supports Nationwide “We Don’t Serve Teens” Campaign to Strengthen and Scale Marketing Aimed at Preventing Underage Drinking

December 19, 2022

Channel Marketing Portal

December 16, 2022

Continuous Scroll on Google Search

Continuous Scroll on Google Search

December 15, 2022

Financial Services Local Marketing Success Story

December 7, 2022

Local Business Marketing

Local Business Marketing

November 29, 2022

Channel Partner Portal

November 22, 2022

What Is Multi-Channel Marketing?

November 14, 2022

BrandMuscle Appoints Helen Baptist as Chief Strategy and Market Officer

BrandMuscle Appoints Helen Baptist as Chief Strategy and Market Officer

November 8, 2022

VSPT Wine Group Chooses BrandMuscle’s Brand Management Solution as It Increases Its Reach in the U.S. Market

November 7, 2022

Crunch Fitness Grows With BrandMuscle

November 7, 2022

What Is an Internal Marketing Strategy?

November 1, 2022

Tacony Corporation Thrives With BrandMuscle

October 31, 2022

Enhancing the Customer Experience With AI

October 31, 2022

Q&A: Driving ROI With AI

October 31, 2022

What Can Markie The Virtual Assistant Do?

October 31, 2022

What Does an AI Marketing Virtual Assistant Do?

October 24, 2022

2023 channel marketing

Planning Your Channel Marketing Budget 2023

October 21, 2022

Pivot Bio Chooses BrandMuscle for Print, Fund, and Brand Management in Its Mission to Improve Global Agriculture

October 18, 2022

How to Leverage Local Microsites and Landing Pages for Your Business

October 18, 2022

How BrandMuscle Makes Print Marketing More Sustainable

October 14, 2022

National Marketers Lack Vision Into Local Demand

October 11, 2022

Do Virtual Assistants Have a Personality

Do Virtual Assistants Have a Personality?

October 11, 2022

The Role of AI-Powered Virtual Assistants in Marketing

October 11, 2022

Improving the Channel Marketing Partner Experience

October 11, 2022

How Artificial Intelligence Improves B2B Marketing

September 29, 2022

how brands can market to their hispanic audiences

How Brands Can Market to Their Hispanic Audience

September 28, 2022

Which Pages Should I Prioritize for Search Engine Optimization?

September 27, 2022

RIPE Bar Juice Chooses BrandMuscle for Brand Management as It Elevates Craft Cocktail Culture

September 22, 2022

SmartConnect Chooses BrandMuscle for Brand Management to Help Customers Explore Health Insurance Options

September 22, 2022

How to Write SEO Content

September 22, 2022

SEO Content Strategy

September 20, 2022

BrandMuscle Announces Recipients of the Second Annual Local Marketing Excellence Awards

September 6, 2022

QR Codes for Local Marketing

August 30, 2022

Liberty Tax Chooses BrandMuscle’s Brand and Fund Management and Marketing Execution in a Five-Year Partnership to Drive Local Sales

August 24, 2022

Sustainable Print Marketing

August 11, 2022

Should Your Business Align With Current Social Issues?

Should Your Business Align With Current Social Issues?

August 11, 2022

organic channel marketing

Invigorating Channel Marketing With Supplemental Organic Efforts

July 27, 2022

Frankenmuth Insurance Chooses BrandMuscle’s Brand and Fund Management

July 11, 2022

objective based marketing

Objective-Based Marketing Strategies

July 1, 2022

Local Marketing for Franchises

June 21, 2022

BrandMuscle Partners With 21 Holdings

21 Holdings LLC Chooses BrandMuscle’s Brand Management to Expand U.S. Market for SLIQ Spirited Ice

June 9, 2022

Local Marketing Platforms

June 6, 2022

DISCUS brandmuscle

BrandMuscle Joins DISCUS as the U.S. Spirits Sector Enters a Golden Era of Cocktail Culture and Craft Distilling

April 15, 2022

increasing co op utilization

Increasing Co-op Utilization and Leads With Media Consultation Services

March 24, 2022

organic vs paid social

Organic and Paid Social Media Are Not the Same Thing

March 16, 2022

paid search for local

Paid Search for Local: Complement or Competition to National?

March 16, 2022

channel marketing success

What Mid-Level Brands Need to Succeed in Channel Marketing

March 16, 2022

CPMs in Marketing

A New Way of Thinking About CPMs in Marketing

March 10, 2022

local marketing tactics

Infographic: Local Marketing Tactic Usage and Effectiveness

March 2, 2022

How to Reach Hybrid Customers With Local Digital Marketing

How to Reach Hybrid Customers With Local Digital Marketing

February 15, 2022

social media Local Marketing

Even Though Social Media Is an Effective Local Marketing Tactic, Actual Usage Remains Low

February 10, 2022

infographic local marketing

Infographic: The State of Local Marketing 2021-2022

February 7, 2022

national vs channel marketing

The Difference Between National Marketing and Channel Marketing

February 3, 2022

inventory shortages marketing

Don’t Let Inventory Shortages Cause Marketing Shortages

January 13, 2022

call tracking

How to Use Call Tracking as a Local Marketing Tactic

January 12, 2022

5Reasons Not To Buy BrandMuscle

5 Reasons Not to Buy BrandMuscle

January 4, 2022

Business Listing Management at Scale

Business Listing Management at Scale

January 3, 2022

Direct Mail Tactics for Insurance Agents

Direct Mail Tactics for Insurance Agencies

December 13, 2021

infographic local marketing

Top Social Platforms for 2022

October 25, 2021

global remote team

Common Challenges Managing Global Remote Teams

October 25, 2021

Facebook Advertising for Insurance Agencies

Facebook Advertising for Insurance Agencies

October 25, 2021

Facebook and Instagram Divorce

Facebook and Instagram Divorce Fallout: Changes to Reporting

October 19, 2021

generational marketing

Generational Marketing and the Path to Purchase

October 8, 2021

what is channel strategy

What Is Channel Strategy?

October 8, 2021

Protect Your Business From the Next Facebook Outage

Protect Your Business From the Next Facebook Outage

August 20, 2021

What Is Marketing Resource Management?

What Is Marketing Resource Management?

July 19, 2021

Marketing in the New Normal

Marketing in the New Normal

June 21, 2021

employee advocacy program

How to Kickstart an Employee Advocacy Program

May 24, 2021

Channel Incentive Programs

An Introduction to Channel Incentive Programs

May 17, 2021

Which social media should I use for business?

Which Social Media Should I Use For My Local Business?

May 12, 2021

qr codes for marketing

QR Codes and Mom Jeans Are Back in a Big Way

May 12, 2021

Successful Software Implementation

Keys to a Successful Software Implementation

May 6, 2021

engage channel partners

11 Ways to Engage Channel Partners in New Marketing Programs

May 4, 2021

QR codes local marketing

Ten Creative Ways to Use QR Codes in Local Marketing

April 17, 2021

build an online presence

How to Build an Online Presence for Your Local Business

April 12, 2021

channel partner email program

Optimize Brand-to-Local Partnerships with a Channel Partner Email Program

March 30, 2021

Channel Partner Scorecard

How To Increase Partner Engagement With Channel Partner Scorecard

March 30, 2021

Align Local Marketing Execution With Your National Strategy

Get Your Ducks in a Row: Align Local Marketing Execution With Your National Strategy

February 26, 2021

local makreting vs super bowl

Youth League Marketing Is a Bigger Opportunity than the Super Bowl

February 12, 2021

revenue through channel partners

5 Data-Driven Ways To Drive More Revenue Through Channel Partners

February 4, 2021

digital marketing tactics 2021

Digital Tactics Dominate 2020 Local Marketing

February 4, 2021

Single Agency vs Multi-Agency

How Much Data and Leverage is Your Multi-Agency Model Really Costing You?

January 11, 2021

How Distributed Marketing Works

How Distributed Marketing Works

January 6, 2021

The State of Local Marketing Report

BrandMuscle’s Annual State of Local Marketing Study Reveals the Formula for Driving More Revenue Through Channel Partners in 2021

December 16, 2020

how to maximize co-op fund utilization

How to Maximize Co-op Fund Utilization

December 7, 2020

local marketing during a pandemic

Local Marketing During a Pandemic: 3 Traditional Tactics To Keep Your Brand Top of Mind

November 30, 2020

In-house vs. Outsourced Marketing

In-house vs. Outsourced Marketing

November 23, 2020

Channel Marketing Trends

Channel Marketing Trends and Priorities for 2021

November 11, 2020

co-op marketing

What Is Co-op Marketing?

October 13, 2020

Co-op utilization

Insurance Co-op Utilization Success Story

September 30, 2020

Channel Marketing Awards

BrandMuscle Channel Marketing Excellence Awards

September 22, 2020

CMO Trends

CMO Trends: Top Channel Marketing Priorities for 2021

September 15, 2020

WorkStride & BrandMuscle Partnership

BrandMuscle and WorkStride Partner to Offer Industry’s Most Comprehensive Channel Incentive Solution

September 8, 2020

Why Co-op or MDF Funds Go Unused

Why Co-op and MDF Funds Go Unused

June 26, 2020

co-op mdf success how to

3 Co-op Program Questions Channel Marketers Should Consider

May 14, 2020

How to Enable Channel Partners to Continue Marketing During Downturns

How to Enable Channel Partners to Continue Marketing During Downturns

March 6, 2020

co-op mdf success how to

Build a Better Co-op Program: Part 1

January 24, 2020

Person Walking Up Steps

Local Marketing Wins in 9 Stats

January 14, 2020

The State of Local Marketing in Manufacturing

BrandMuscle Publishes First Channel Marketing Report for the Manufacturing Industry

October 16, 2019

BrandMuscle Banner

BrandMuscle Launches Industry’s First Local Events Marketing Solution for Channel Marketers

October 3, 2019

Lightbulbs in a Row

Top 5 Channel Marketing Trends: Increase Marketing Intelligence

September 25, 2019

CAB Group Posing on Boat

Inaugural Executive Customer Advisory Board Meeting Reveals Challenges and Opportunities

November 29, 2018

Woman in Office Chair Looking at Smartphone

Easy Ways to Boost Co-op Participation and Compliance eBook

October 9, 2018

Microsites for Brands: Two Solutions are Better Than None

October 2, 2018

Man and Woman Looking at Graphs on Computer

BrandMuscle Webinar: Co-op Guidelines as a Root Cause in Program Failure

October 2, 2018

Woman With Coffee Mug Typing on Computer

Are You Burying Your Partners in Rules? Co-op Guidelines Simplified.

On-Demand Webcast

February 20, 2018

Woman Scrolling on Smartphone at Night

4 Steps to Offering Social Media Marketing in Your Co-op Program