Marketing Strategy Archives - BrandMuscle

Marketing Strategy

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BrandMuscle named TCMA Leader by Forrester

The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020

The BrandMuscle State of Local Marketing Report 2021-2022

January 5, 2023
How to Turn More Channel Leads Into Customers

How to Turn More Channel Leads Into Customers

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January 3, 2023
Google Search Essentials

Google Search Essentials

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January 3, 2023
automotive co op advertising

What Is Automotive Co-op Advertising?

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December 29, 2022
what is a channel partner ecosystem?

What Is a Channel Partner Ecosystem?

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December 29, 2022
It’s Time to Add CTV Advertising to Your Local Channel Portfolio

It’s Time to Add CTV Advertising to Your Local Channel Portfolio

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December 29, 2022
Marketing on Twitter During Platform Uncertainty

Marketing on Twitter During Platform Uncertainty

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December 19, 2022
BrandMuscle Supports Nationwide "We Don't Serve Teens" Campaign

BrandMuscle Supports Nationwide “We Don’t Serve Teens” Campaign to Strengthen and Scale Marketing Aimed at Preventing Underage Drinking

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December 19, 2022
SERP features

SERP Features

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December 19, 2022
Channel marketing portal

Channel Marketing Portal

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December 16, 2022
Continuous Scroll on Google Search

Continuous Scroll on Google Search

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December 15, 2022
Financial Services Local Marketing Success Story

Financial Services Local Marketing Success Story

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December 7, 2022
Local Business Marketing

Local Business Marketing

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December 1, 2022
Point-of-Sale Displays

Point-of-Sale Displays

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November 29, 2022
Channel Partner Portal

Channel Partner Portal 

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November 22, 2022
what is multi-channel marketing

What Is Multi-Channel Marketing?

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November 14, 2022
BrandMuscle Appoints Helen Baptist as Chief Strategy and Market Officer

BrandMuscle Appoints Helen Baptist as Chief Strategy and Market Officer

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November 7, 2022
crunch fitness brandmuscle

Crunch Fitness Grows With BrandMuscle

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November 7, 2022
what is an internal marketing strategy

What Is an Internal Marketing Strategy?

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November 5, 2022
2023 planning channel marketing

Planning Guide 2023: Channel Marketing

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November 1, 2022
tacony brandmuscle

Tacony Corporation Thrives With BrandMuscle

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October 31, 2022
enhancing the customer experience with AI

Enhancing the Customer Experience With AI

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October 31, 2022
Q&A: Driving ROI With Artificial Intelligence

Q&A: Driving ROI With AI

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October 31, 2022
What Can Markie The Virtual Assistant Do?

What Can Markie The Virtual Assistant Do?

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October 31, 2022
what does an ai marketing virtual assistant do

What Does an AI Marketing Virtual Assistant Do?

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October 24, 2022
2023 channel marketing

Planning Your Channel Marketing Budget 2023

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October 18, 2022
How to Leverage Local Microsites and Landing Pages for Your Business

How to Leverage Local Microsites and Landing Pages for Your Business

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October 18, 2022
How BrandMuscle Makes Print Marketing More Sustainable

How BrandMuscle Makes Print Marketing More Sustainable

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October 18, 2022
Kirti Naik

Channel Marketer Commentary: BNY Mellon Wealth Management

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October 18, 2022
Miguel Adao Quote

Channel Marketer Commentary: KloudGin

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October 18, 2022
Steve Brauntuch Quote

Channel Marketer Commentary: Misfits Gaming

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October 18, 2022
peter weedfald

Channel Marketer Commentary: Sharp

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October 17, 2022
tiffany grinstead

Channel Marketer Commentary: Nationwide

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October 17, 2022
Revenue Gain From the Local Demand Chain

Channel Marketer Commentary: Caterpillar

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October 14, 2022
national marketers lack vision into local demand

National Marketers Lack Vision Into Local Demand

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October 14, 2022
local demand marketing report

CMO Council Report: National Brands Kickstart Local Demand

Report
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October 14, 2022
local marketing as an extension of national marketing

Infographic: Can National Brands Kickstart Local Demand?

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October 11, 2022
Do Virtual Assistants Have a Personality

Do Virtual Assistants Have a Personality?

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October 11, 2022
Role of AI-Powered Virtual Assistants in Marketing

The Role of AI-Powered Virtual Assistants in Marketing

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October 11, 2022
Improving the Channel Marketing Partner Experience

Improving the Channel Marketing Partner Experience

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October 11, 2022
AI in B2B Marketing

How Artificial Intelligence Improves B2B Marketing

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September 29, 2022
how brands can market to their hispanic audiences

How Brands Can Market to Their Hispanic Audience

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September 28, 2022
which pages to prioritize for search engine optimization

Which Pages Should I Prioritize for Search Engine Optimization?

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September 27, 2022
RIPE bar juice brandmuscle

RIPE Bar Juice Chooses BrandMuscle for Brand Management as It Elevates Craft Cocktail Culture

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September 22, 2022
smartconnect brandmuscle

SmartConnect Chooses BrandMuscle for Brand Management to Help Customers Explore Health Insurance Options

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September 22, 2022
How to write seo content

How to Write SEO Content  

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September 22, 2022
SEO Content Strategy

SEO Content Strategy

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September 6, 2022
QR Codes for Local Marketing

QR Codes for Local Marketing

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August 24, 2022
sustainable print marketing

Sustainable Print Marketing

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August 11, 2022
Should Your Business Align With Current Social Issues?

Should Your Business Align With Current Social Issues?

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August 11, 2022
organic channel marketing

Invigorating Channel Marketing With Supplemental Organic Efforts

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July 11, 2022
objective based marketing

Objective-Based Marketing Strategies

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July 1, 2022
local marketing for franchises

Local Marketing for Franchises

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June 24, 2022
channel marketing strategy

Become Future-Ready With Channel Marketing Strategy

Report
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June 9, 2022
local marketing

Local Marketing Platforms

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May 5, 2022
State of Local Marketing Manufacturing

The State of Local Marketing in Manufacturing Report

Report
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April 15, 2022
increasing co op utilization

Increasing Co-op Utilization and Leads With Media Consultation Services

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April 7, 2022
Local Marketing in Manufacturing Webcast

The State of Local Marketing in Manufacturing Webcast 

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March 24, 2022
organic vs paid social

Organic and Paid Social Media Are Not the Same Thing

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March 16, 2022
paid search for local

Paid Search for Local: Complement or Competition to National?

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March 16, 2022
channel marketing success

What Mid-Level Brands Need to Succeed in Channel Marketing

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March 16, 2022
CPMs in Marketing

A New Way of Thinking About CPMs in Marketing

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March 16, 2022
CMO channel marketing report

CMO Council Report Reveals New Research on Channel Marketing Programs

Report
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March 10, 2022
local marketing tactics

Infographic: Local Marketing Tactic Usage and Effectiveness

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March 2, 2022
How to Reach Hybrid Customers With Local Digital Marketing

How to Reach Hybrid Customers With Local Digital Marketing

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February 15, 2022
social media Local Marketing

Even Though Social Media Is an Effective Local Marketing Tactic, Actual Usage Remains Low

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February 10, 2022
infographic local marketing

Infographic: The State of Local Marketing 2021-2022

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February 7, 2022
national vs channel marketing

The Difference Between National Marketing and Channel Marketing

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February 3, 2022
inventory shortages marketing

Don’t Let Inventory Shortages Cause Marketing Shortages

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January 18, 2022
State of Local Marketing Report

The State of Local Marketing Report 2021-2022

Report
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January 13, 2022
call tracking

How to Use Call Tracking as a Local Marketing Tactic

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January 12, 2022
5Reasons Not To Buy BrandMuscle

5 Reasons Not to Buy BrandMuscle

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January 4, 2022
Business Listing Management at Scale

Business Listing Management at Scale

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January 3, 2022
Direct Mail Tactics for Insurance Agents

Direct Mail Tactics for Insurance Agencies

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December 13, 2021
infographic local marketing

Top Social Platforms for 2022

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November 30, 2021
state of local marketing 2021-2022 webcast

The State of Local Marketing 2021-2022 Webcast

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November 24, 2021
RNDC Truck Wrap Success Story

RNDC Truck Wrap Success Story

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October 25, 2021
global remote team

Common Challenges Managing Global Remote Teams

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October 25, 2021
Facebook Advertising for Insurance Agencies

Facebook Advertising for Insurance Agencies

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October 25, 2021
Facebook and Instagram Divorce

Facebook and Instagram Divorce Fallout: Changes to Reporting

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October 19, 2021
generational marketing

Generational Marketing and the Path to Purchase

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October 15, 2021
echo marketing

ECHO Incorporated Digital Marketing Success Story

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October 8, 2021
what is channel strategy

What Is Channel Strategy?

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October 8, 2021
Protect Your Business From the Next Facebook Outage

Protect Your Business From the Next Facebook Outage

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September 29, 2021
digital marketing success story

Insurance Digital Marketing Success Story

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August 31, 2021
Badger Liquor Warehousing Success Story

Badger Liquor Warehousing Success Story

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August 20, 2021
What Is Marketing Resource Management?

What Is Marketing Resource Management?

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August 9, 2021
How to Engage Channel Partners in Your Channel Fund Program

You Provided Channel Funds for Your Partners. Now What?

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August 9, 2021
Customer Purchase Journey

How to Leverage TCMA to Propel the Customer Journey

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July 27, 2021
What Are the Differences and Effects on Local Strategy?

B2B vs. B2C Marketing: What Are the Differences and Effects on Local Strategy?

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July 19, 2021
Marketing in the New Normal

Marketing in the New Normal

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July 12, 2021
virtual b2b event

Virtual B2B Event – Integrated Media Campaign Success Story

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June 28, 2021
channel partner scorecard metrics

From Disengaged to Developing and Equipped: Using Channel Partner Scorecard Metrics to Drive Revenue

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June 21, 2021
employee advocacy program

How to Kickstart an Employee Advocacy Program

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June 2, 2021
coffee Roaster marketing

National Coffee Roaster Print-on-Demand Success Story

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May 24, 2021
Channel Incentive Programs

An Introduction to Channel Incentive Programs

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May 19, 2021
qr code success story

National Bank QR Code Success Story

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May 19, 2021
Hunter Douglas Customization Success Story

Hunter Douglas Customization Success Story

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May 12, 2021
qr codes for marketing

QR Codes and Mom Jeans Are Back in a Big Way

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May 12, 2021
Successful Software Implementation

Keys to a Successful Software Implementation

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May 6, 2021
engage channel partners

11 Ways to Engage Channel Partners in New Marketing Programs

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May 4, 2021
QR codes local marketing

Ten Creative Ways to Use QR Codes in Local Marketing

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April 24, 2021
Cabinetworks paid search

Cabinetworks Paid Search Success Story

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April 17, 2021
build an online presence

How to Build an Online Presence for Your Local Business

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April 16, 2021
Duck Donuts BrandMuscle

Donut Franchise Brand Management Success Story

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April 12, 2021
channel partner email program

Optimize Brand-to-Local Partnerships with a Channel Partner Email Program

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April 9, 2021
social media success story

Telecommunications Social Media Success Story

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April 5, 2021
invisalign success story

Medical Device Company Innovative Local Marketing Success Story

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March 30, 2021
Channel Partner Scorecard

How To Increase Partner Engagement With Channel Partner Scorecard

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March 30, 2021
Align Local Marketing Execution With Your National Strategy

Get Your Ducks in a Row: Align Local Marketing Execution With Your National Strategy

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March 19, 2021
Propel the Customer Purchase Journey: Leverage TCMA to Empower Channel Partners

Propel the Customer Purchase Journey: Leverage TCMA to Empower Channel Partners

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February 26, 2021
local makreting vs super bowl

Youth League Marketing Is a Bigger Opportunity than the Super Bowl

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February 23, 2021
Apples-Newest-iOS-Privacy

What Apple’s Newest iOS Privacy Changes Mean for Marketers

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February 12, 2021
revenue through channel partners

5 Data-Driven Ways To Drive More Revenue Through Channel Partners

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February 4, 2021
digital marketing tactics 2021

Digital Tactics Dominate 2020 Local Marketing

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February 4, 2021
Single Agency vs Multi-Agency

How Much Data and Leverage is Your Multi-Agency Model Really Costing You?

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January 26, 2021
Social Media Marketing Trends 2021

Social Media Marketing Trends 2021

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January 5, 2021
local marketing trends and best practices

The State of Local Marketing Report 2020-2021 

Report
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December 7, 2020
local marketing during a pandemic

Local Marketing During a Pandemic: 3 Traditional Tactics To Keep Your Brand Top of Mind

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December 1, 2020
State of Local Marketing 2020-2021 webcast

The State of Local Marketing 2020-2021 Webcast

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November 30, 2020
In-house vs. Outsourced Marketing

In-house vs. Outsourced Marketing

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November 23, 2020
Channel Marketing Trends

Channel Marketing Trends and Priorities for 2021

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November 17, 2020
social media success story

Clinical Research Company Marketing Success Story

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November 17, 2020
2020 brand management

Financial Services 2020 Brand Management Success Story

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November 17, 2020
Digital Asset Management Success Story

Hospitality Company Digital Asset Management Success Story

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October 27, 2020
Brand Asset Management

An In-Depth Guide to Brand Asset Management

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August 13, 2020
Brand Activation Partner

ANA – Helping Bars and Restaurants Adapt to COVID-19 Presented by BrandMuscle

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June 29, 2020
Brand Activation Partner

ANA – Being Local With Brand Activation Marketing Presented by BrandMuscle

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June 26, 2020
co-op mdf success how to

3 Co-op Program Questions Channel Marketers Should Consider

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May 14, 2020
How to Enable Channel Partners to Continue Marketing During Downturns

How to Enable Channel Partners to Continue Marketing During Downturns

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April 6, 2020
tackle coronavirus at scale

Tackle Coronavirus Concerns at Scale

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March 31, 2020

Local Marketing in Times of Crisis Webcast

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March 21, 2020
Webcast

Treat the Economic Symptoms of Coronavirus With Proactive Brand Management Webcast

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January 23, 2020
BrandMuscle Simplifi Webinar

The State of Local Marketing in Telecommunications and Technology Webcast

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January 20, 2020
gillette ad search traffic

How Creative Advertisements Influence Search Results for Brands

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December 20, 2019
Hanging Wine Glasses

Physical Marketing for Alcohol and Beverage Brands

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December 18, 2019
BrandMuscle Manufacturing Webinar

The State of Local Marketing in Manufacturing Webcast

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November 26, 2019
Shop Small

Does Being Local Still Matter?

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November 15, 2019
Evening Street With Crows Walking

Top 5 Channel Marketing Trends: Intelligent Marketing Fund Allocation

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November 8, 2019
City Intersection Overview

Top 5 Channel Marketing Trends: How Digital and Traditional Marketing Intersect

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October 25, 2019
BrandMuscle and Facebook

The State of Local Marketing in Insurance Webcast

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October 25, 2019
The State of Local Marketing in Insurance

The State of Local Marketing in Insurance Report

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October 16, 2019
People Standing and Talking

BrandMuscle’s New Events Solution Features 8,000 Hyperlocal Community Events to Connect with New Customers

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October 16, 2019
BrandMuscle Banner

BrandMuscle Launches Industry’s First Local Events Marketing Solution for Channel Marketers

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October 11, 2019
Circular Stairs

Team, Templates & Timelines: Your Guide to a Successful TCMA Implementation

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October 3, 2019
Lightbulbs in a Row

Top 5 Channel Marketing Trends: Increase Marketing Intelligence

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September 25, 2019
CAB Group Posing on Boat

Inaugural Executive Customer Advisory Board Meeting Reveals Challenges and Opportunities

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September 23, 2019
Clinking Beer Glasses

BrandMuscle Launches Mobile App for POS Marketing Material Fulfillment

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September 9, 2019
Woman Holding Smartphone in Front of Her Face

Top 5 Channel Marketing Trends: Conversational User Interfaces

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August 23, 2019
Bright Swirls of Light

Top 5 Channel Marketing Trends: Closed-Loop Analytics

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August 15, 2019
what is TCMA

What is Through-Channel Marketing Automation?

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June 18, 2019
Local Marketing Maturity Assessment

Free Online Assessment Helps Organizations Evaluate Their Local Marketing Maturity

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April 26, 2019
Holding Phone During the Day

How Do I Track Success of Digital and Social Advertising?

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April 24, 2019
Man With Apron and Coffee Mug in Coffee Shop

How Do I Manage an Effective Marketing Plan While Managing the Day-to-day of My Business?

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April 24, 2019
Man and Woman Looking at Laptop

How Do I Put Together a Holistic Marketing Strategy?

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April 24, 2019
Woman in Office Writing

What Works, and How Do I Evaluate My Own Marketing Efforts?

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April 24, 2019
Flower Shop Owner on Phone and Computer

How Can I Use Marketing to Drive Repeat Business and Loyalty?

Contributed by: Jason Tabeling
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April 24, 2019
Hands Holding Smartphone With Laptop

Why Should I Care About Local SEO?

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April 2, 2019
People Working on Large Table With Laptops and Notebooks

2019 State of Local Marketing Report Delivers the Formula for Successful Channel Marketing Programs

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April 2, 2019
People Walking on Crosswalk Banner

The State of Local Marketing Report 2019

Report
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April 1, 2019
Small Town Main Street

How Do I Market Effectively in a Small or Rural Area?

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March 21, 2019
Hand Moving Mouse By Computer

Are You Burying Your Partners in Rules? On-Demand Webinar

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February 6, 2019
Restaurant Unfocused

What’s Working in Alcohol and Beverage Marketing eBook

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January 29, 2019
Workers Looking at Laptops

How to Create a Smarter, More Powerful Co-op Program

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November 29, 2018
Maximizing Co-op Dollars in a New Marketing Ecosystem

Maximizing Co-op Dollars in a New Marketing Ecosystem eBook

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November 29, 2018
Location Matters: How to Target Your Customers Where They're Going vs. Where They've Been

Location Matters eBook

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November 28, 2018
City Skyline

Four Keys to Wildly Successful Local Marketing Events (Part 2)

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November 28, 2018
Pouring Wine into Wine Glasses

Understanding the “Why” Behind Integrated Marketing as an Alcohol or Beverage Brand

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November 20, 2018
Men Looking at Computer Screens

BrandMuscle’s DAM Difference

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October 5, 2018
Man On Computer and Phone While Writing

Digital Media: Challenges & Opportunities for Local Marketing

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March 1, 2018
Crowded Street in City

The State of Local Marketing Report 2018

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February 25, 2018
Man Typing on Laptop

The State of Local Marketing Report 2018 On-Demand Webinar

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