Marketing Strategy Archives - BrandMuscle

Marketing Strategy

Featured Resources

BrandMuscle named TCMA Leader by Forrester

The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020

The BrandMuscle State of Local Marketing Report 2021-2022

January 5, 2023
How to Turn More Channel Leads Into Customers

How to Turn More Channel Leads Into Customers

January 3, 2023
Google Search Essentials

Google Search Essentials

January 3, 2023
automotive co op advertising

What Is Automotive Co-op Advertising?

December 29, 2022
what is a channel partner ecosystem?

What Is a Channel Partner Ecosystem?

December 29, 2022
It’s Time to Add CTV Advertising to Your Local Channel Portfolio

It’s Time to Add CTV Advertising to Your Local Channel Portfolio

December 29, 2022
Marketing on Twitter During Platform Uncertainty

Marketing on Twitter During Platform Uncertainty

December 19, 2022
BrandMuscle Supports Nationwide "We Don't Serve Teens" Campaign

BrandMuscle Supports Nationwide “We Don’t Serve Teens” Campaign to Strengthen and Scale Marketing Aimed at Preventing Underage Drinking

December 19, 2022
SERP features

SERP Features

December 19, 2022
Channel marketing portal

Channel Marketing Portal

December 16, 2022
Continuous Scroll on Google Search

Continuous Scroll on Google Search

December 15, 2022
Financial Services Local Marketing Success Story

Financial Services Local Marketing Success Story

December 7, 2022
Local Business Marketing

Local Business Marketing

December 1, 2022
Point-of-Sale Displays

Point-of-Sale Displays

November 29, 2022
Channel Partner Portal

Channel Partner Portal 

November 22, 2022
what is multi-channel marketing

What Is Multi-Channel Marketing?

November 14, 2022
BrandMuscle Appoints Helen Baptist as Chief Strategy and Market Officer

BrandMuscle Appoints Helen Baptist as Chief Strategy and Market Officer

November 7, 2022
crunch fitness brandmuscle

Crunch Fitness Grows With BrandMuscle

November 7, 2022
what is an internal marketing strategy

What Is an Internal Marketing Strategy?

November 5, 2022
2023 planning channel marketing

Planning Guide 2023: Channel Marketing

Report
November 1, 2022
tacony brandmuscle

Tacony Corporation Thrives With BrandMuscle

October 31, 2022
enhancing the customer experience with AI

Enhancing the Customer Experience With AI

October 31, 2022
Q&A: Driving ROI With Artificial Intelligence

Q&A: Driving ROI With AI

October 31, 2022
What Can Markie The Virtual Assistant Do?

What Can Markie The Virtual Assistant Do?

October 31, 2022
what does an ai marketing virtual assistant do

What Does an AI Marketing Virtual Assistant Do?

October 24, 2022
2023 channel marketing

Planning Your Channel Marketing Budget 2023

October 18, 2022
How to Leverage Local Microsites and Landing Pages for Your Business

How to Leverage Local Microsites and Landing Pages for Your Business

October 18, 2022
How BrandMuscle Makes Print Marketing More Sustainable

How BrandMuscle Makes Print Marketing More Sustainable

October 18, 2022
Kirti Naik

Channel Marketer Commentary: BNY Mellon Wealth Management

Report
October 18, 2022
Miguel Adao Quote

Channel Marketer Commentary: KloudGin

Report
October 18, 2022
Steve Brauntuch Quote

Channel Marketer Commentary: Misfits Gaming

Report
October 18, 2022
peter weedfald

Channel Marketer Commentary: Sharp

Report
October 17, 2022
tiffany grinstead

Channel Marketer Commentary: Nationwide

Report
October 17, 2022
Revenue Gain From the Local Demand Chain

Channel Marketer Commentary: Caterpillar

Report
October 14, 2022
national marketers lack vision into local demand

National Marketers Lack Vision Into Local Demand

October 14, 2022
local demand marketing report

CMO Council Report: National Brands Kickstart Local Demand

Report
October 14, 2022
local marketing as an extension of national marketing

Infographic: Can National Brands Kickstart Local Demand?

October 11, 2022
Do Virtual Assistants Have a Personality

Do Virtual Assistants Have a Personality?

October 11, 2022
Role of AI-Powered Virtual Assistants in Marketing

The Role of AI-Powered Virtual Assistants in Marketing

October 11, 2022
Improving the Channel Marketing Partner Experience

Improving the Channel Marketing Partner Experience

October 11, 2022
AI in B2B Marketing

How Artificial Intelligence Improves B2B Marketing

September 29, 2022
how brands can market to their hispanic audiences

How Brands Can Market to Their Hispanic Audience

September 28, 2022
which pages to prioritize for search engine optimization

Which Pages Should I Prioritize for Search Engine Optimization?

September 27, 2022
RIPE bar juice brandmuscle

RIPE Bar Juice Chooses BrandMuscle for Brand Management as It Elevates Craft Cocktail Culture

September 22, 2022
smartconnect brandmuscle

SmartConnect Chooses BrandMuscle for Brand Management to Help Customers Explore Health Insurance Options

September 22, 2022
How to write seo content

How to Write SEO Content  

September 22, 2022
SEO Content Strategy

SEO Content Strategy

September 6, 2022
QR Codes for Local Marketing

QR Codes for Local Marketing

August 24, 2022
sustainable print marketing

Sustainable Print Marketing

August 11, 2022
Should Your Business Align With Current Social Issues?

Should Your Business Align With Current Social Issues?

August 11, 2022
organic channel marketing

Invigorating Channel Marketing With Supplemental Organic Efforts

July 11, 2022
objective based marketing

Objective-Based Marketing Strategies

July 1, 2022
local marketing for franchises

Local Marketing for Franchises

June 24, 2022
channel marketing strategy

Become Future-Ready With Channel Marketing Strategy

Report
June 9, 2022
local marketing

Local Marketing Platforms

May 5, 2022
State of Local Marketing Manufacturing

The State of Local Marketing in Manufacturing Report

Report
April 15, 2022
increasing co op utilization

Increasing Co-op Utilization and Leads With Media Consultation Services

April 7, 2022
Local Marketing in Manufacturing Webcast

The State of Local Marketing in Manufacturing Webcast 

March 24, 2022
organic vs paid social

Organic and Paid Social Media Are Not the Same Thing

March 16, 2022
paid search for local

Paid Search for Local: Complement or Competition to National?

March 16, 2022
channel marketing success

What Mid-Level Brands Need to Succeed in Channel Marketing

March 16, 2022
CPMs in Marketing

A New Way of Thinking About CPMs in Marketing

March 16, 2022
CMO channel marketing report

CMO Council Report Reveals New Research on Channel Marketing Programs

Report
March 10, 2022
local marketing tactics

Infographic: Local Marketing Tactic Usage and Effectiveness

March 2, 2022
How to Reach Hybrid Customers With Local Digital Marketing

How to Reach Hybrid Customers With Local Digital Marketing

February 15, 2022
social media Local Marketing

Even Though Social Media Is an Effective Local Marketing Tactic, Actual Usage Remains Low

February 10, 2022
infographic local marketing

Infographic: The State of Local Marketing 2021-2022

February 7, 2022
national vs channel marketing

The Difference Between National Marketing and Channel Marketing

February 3, 2022
inventory shortages marketing

Don’t Let Inventory Shortages Cause Marketing Shortages

January 18, 2022
State of Local Marketing Report

The State of Local Marketing Report 2021-2022

Report
January 13, 2022
call tracking

How to Use Call Tracking as a Local Marketing Tactic

January 12, 2022
5Reasons Not To Buy BrandMuscle

5 Reasons Not to Buy BrandMuscle

January 4, 2022
Business Listing Management at Scale

Business Listing Management at Scale

January 3, 2022
Direct Mail Tactics for Insurance Agents

Direct Mail Tactics for Insurance Agencies

December 13, 2021
infographic local marketing

Top Social Platforms for 2022

November 30, 2021
state of local marketing 2021-2022 webcast

The State of Local Marketing 2021-2022 Webcast

November 24, 2021
RNDC Truck Wrap Success Story

RNDC Truck Wrap Success Story

October 25, 2021
global remote team

Common Challenges Managing Global Remote Teams

October 25, 2021
Facebook Advertising for Insurance Agencies

Facebook Advertising for Insurance Agencies

October 25, 2021
Facebook and Instagram Divorce

Facebook and Instagram Divorce Fallout: Changes to Reporting

October 19, 2021
generational marketing

Generational Marketing and the Path to Purchase

October 15, 2021
echo marketing

ECHO Incorporated Digital Marketing Success Story

October 8, 2021
what is channel strategy

What Is Channel Strategy?

October 8, 2021
Protect Your Business From the Next Facebook Outage

Protect Your Business From the Next Facebook Outage

September 29, 2021
digital marketing success story

Insurance Digital Marketing Success Story

August 31, 2021
Badger Liquor Warehousing Success Story

Badger Liquor Warehousing Success Story

August 20, 2021
What Is Marketing Resource Management?

What Is Marketing Resource Management?

August 9, 2021
How to Engage Channel Partners in Your Channel Fund Program

You Provided Channel Funds for Your Partners. Now What?

August 9, 2021
Customer Purchase Journey

How to Leverage TCMA to Propel the Customer Journey

July 27, 2021
What Are the Differences and Effects on Local Strategy?

B2B vs. B2C Marketing: What Are the Differences and Effects on Local Strategy?

July 19, 2021
Marketing in the New Normal

Marketing in the New Normal

July 12, 2021
virtual b2b event

Virtual B2B Event – Integrated Media Campaign Success Story

June 28, 2021
channel partner scorecard metrics

From Disengaged to Developing and Equipped: Using Channel Partner Scorecard Metrics to Drive Revenue

June 21, 2021
employee advocacy program

How to Kickstart an Employee Advocacy Program

June 2, 2021
coffee Roaster marketing

National Coffee Roaster Print-on-Demand Success Story

May 24, 2021
Channel Incentive Programs

An Introduction to Channel Incentive Programs

May 19, 2021
qr code success story

National Bank QR Code Success Story

May 19, 2021
Hunter Douglas Customization Success Story

Hunter Douglas Customization Success Story

May 12, 2021
qr codes for marketing

QR Codes and Mom Jeans Are Back in a Big Way

May 12, 2021
Successful Software Implementation

Keys to a Successful Software Implementation

May 6, 2021
engage channel partners

11 Ways to Engage Channel Partners in New Marketing Programs

May 4, 2021
QR codes local marketing

Ten Creative Ways to Use QR Codes in Local Marketing

April 24, 2021
Cabinetworks paid search

Cabinetworks Paid Search Success Story

April 17, 2021
build an online presence

How to Build an Online Presence for Your Local Business

April 16, 2021
Duck Donuts BrandMuscle

Donut Franchise Brand Management Success Story

April 12, 2021
channel partner email program

Optimize Brand-to-Local Partnerships with a Channel Partner Email Program

April 9, 2021
social media success story

Telecommunications Social Media Success Story

April 5, 2021
invisalign success story

Medical Device Company Innovative Local Marketing Success Story

March 30, 2021
Channel Partner Scorecard

How To Increase Partner Engagement With Channel Partner Scorecard

March 30, 2021
Align Local Marketing Execution With Your National Strategy

Get Your Ducks in a Row: Align Local Marketing Execution With Your National Strategy

March 19, 2021
Propel the Customer Purchase Journey: Leverage TCMA to Empower Channel Partners

Propel the Customer Purchase Journey: Leverage TCMA to Empower Channel Partners

February 26, 2021
local makreting vs super bowl

Youth League Marketing Is a Bigger Opportunity than the Super Bowl

February 23, 2021
Apples-Newest-iOS-Privacy

What Apple’s Newest iOS Privacy Changes Mean for Marketers

February 12, 2021
revenue through channel partners

5 Data-Driven Ways To Drive More Revenue Through Channel Partners

February 4, 2021
digital marketing tactics 2021

Digital Tactics Dominate 2020 Local Marketing

February 4, 2021
Single Agency vs Multi-Agency

How Much Data and Leverage is Your Multi-Agency Model Really Costing You?

January 26, 2021
Social Media Marketing Trends 2021

Social Media Marketing Trends 2021

January 5, 2021
local marketing trends and best practices

The State of Local Marketing Report 2020-2021 

Report
December 7, 2020
local marketing during a pandemic

Local Marketing During a Pandemic: 3 Traditional Tactics To Keep Your Brand Top of Mind

December 1, 2020
State of Local Marketing 2020-2021 webcast

The State of Local Marketing 2020-2021 Webcast

November 30, 2020
In-house vs. Outsourced Marketing

In-house vs. Outsourced Marketing

November 23, 2020
Channel Marketing Trends

Channel Marketing Trends and Priorities for 2021

November 17, 2020
social media success story

Clinical Research Company Marketing Success Story

November 17, 2020
2020 brand management

Financial Services 2020 Brand Management Success Story

November 17, 2020
Digital Asset Management Success Story

Hospitality Company Digital Asset Management Success Story

October 27, 2020
Brand Asset Management

An In-Depth Guide to Brand Asset Management

August 13, 2020
Brand Activation Partner

ANA – Helping Bars and Restaurants Adapt to COVID-19 Presented by BrandMuscle

June 29, 2020
Brand Activation Partner

ANA – Being Local With Brand Activation Marketing Presented by BrandMuscle

June 26, 2020
co-op mdf success how to

3 Co-op Program Questions Channel Marketers Should Consider

May 14, 2020
How to Enable Channel Partners to Continue Marketing During Downturns

How to Enable Channel Partners to Continue Marketing During Downturns

April 6, 2020
tackle coronavirus at scale

Tackle Coronavirus Concerns at Scale

March 31, 2020

Local Marketing in Times of Crisis Webcast

March 21, 2020
Webcast

Treat the Economic Symptoms of Coronavirus With Proactive Brand Management Webcast

January 23, 2020
BrandMuscle Simplifi Webinar

The State of Local Marketing in Telecommunications and Technology Webcast

January 20, 2020
gillette ad search traffic

How Creative Advertisements Influence Search Results for Brands

December 20, 2019
Hanging Wine Glasses

Physical Marketing for Alcohol and Beverage Brands

December 18, 2019
BrandMuscle Manufacturing Webinar

The State of Local Marketing in Manufacturing Webcast

November 26, 2019
Shop Small

Does Being Local Still Matter?

November 15, 2019
Evening Street With Crows Walking

Top 5 Channel Marketing Trends: Intelligent Marketing Fund Allocation

November 8, 2019
City Intersection Overview

Top 5 Channel Marketing Trends: How Digital and Traditional Marketing Intersect

October 25, 2019
BrandMuscle and Facebook

The State of Local Marketing in Insurance Webcast

Report
October 25, 2019
The State of Local Marketing in Insurance

The State of Local Marketing in Insurance Report

Report
October 16, 2019
People Standing and Talking

BrandMuscle’s New Events Solution Features 8,000 Hyperlocal Community Events to Connect with New Customers

October 16, 2019
BrandMuscle Banner

BrandMuscle Launches Industry’s First Local Events Marketing Solution for Channel Marketers

October 11, 2019
Circular Stairs

Team, Templates & Timelines: Your Guide to a Successful TCMA Implementation

October 3, 2019
Lightbulbs in a Row

Top 5 Channel Marketing Trends: Increase Marketing Intelligence

September 25, 2019
CAB Group Posing on Boat

Inaugural Executive Customer Advisory Board Meeting Reveals Challenges and Opportunities

September 23, 2019
Clinking Beer Glasses

BrandMuscle Launches Mobile App for POS Marketing Material Fulfillment

September 9, 2019
Woman Holding Smartphone in Front of Her Face

Top 5 Channel Marketing Trends: Conversational User Interfaces

August 23, 2019
Bright Swirls of Light

Top 5 Channel Marketing Trends: Closed-Loop Analytics

August 15, 2019
what is TCMA

What is Through-Channel Marketing Automation?

June 18, 2019
Local Marketing Maturity Assessment

Free Online Assessment Helps Organizations Evaluate Their Local Marketing Maturity

April 26, 2019
Holding Phone During the Day

How Do I Track Success of Digital and Social Advertising?

April 24, 2019
Man With Apron and Coffee Mug in Coffee Shop

How Do I Manage an Effective Marketing Plan While Managing the Day-to-day of My Business?

April 24, 2019
Man and Woman Looking at Laptop

How Do I Put Together a Holistic Marketing Strategy?

April 24, 2019
Woman in Office Writing

What Works, and How Do I Evaluate My Own Marketing Efforts?

April 24, 2019
Flower Shop Owner on Phone and Computer

How Can I Use Marketing to Drive Repeat Business and Loyalty?

Contributed by: Jason Tabeling
April 24, 2019
Hands Holding Smartphone With Laptop

Why Should I Care About Local SEO?

April 2, 2019
People Working on Large Table With Laptops and Notebooks

2019 State of Local Marketing Report Delivers the Formula for Successful Channel Marketing Programs

April 2, 2019
People Walking on Crosswalk Banner

The State of Local Marketing Report 2019

Report
April 1, 2019
Small Town Main Street

How Do I Market Effectively in a Small or Rural Area?

March 21, 2019
Hand Moving Mouse By Computer

Are You Burying Your Partners in Rules? On-Demand Webinar

February 6, 2019
Restaurant Unfocused

What’s Working in Alcohol and Beverage Marketing eBook

January 29, 2019
Workers Looking at Laptops

How to Create a Smarter, More Powerful Co-op Program

November 29, 2018
Maximizing Co-op Dollars in a New Marketing Ecosystem

Maximizing Co-op Dollars in a New Marketing Ecosystem eBook

Report
November 29, 2018
Location Matters: How to Target Your Customers Where They're Going vs. Where They've Been

Location Matters eBook

Report
November 28, 2018
City Skyline

Four Keys to Wildly Successful Local Marketing Events (Part 2)

November 28, 2018
Pouring Wine into Wine Glasses

Understanding the “Why” Behind Integrated Marketing as an Alcohol or Beverage Brand

November 20, 2018
Men Looking at Computer Screens

BrandMuscle’s DAM Difference

October 5, 2018
Man On Computer and Phone While Writing

Digital Media: Challenges & Opportunities for Local Marketing

March 1, 2018
Crowded Street in City

The State of Local Marketing Report 2018

February 25, 2018
Man Typing on Laptop

The State of Local Marketing Report 2018 On-Demand Webinar