Technology Company Incentive Program Success Story - BrandMuscle

Technology Company Incentive Program Success Story

Tech Company Builds a Flexible Global Co-op Incentive Program, Fast and to Scale


Two divisions of a technology company were working with different vendors to manage a very complex co-op and MDF program. They needed a single vendor to help streamline their current processes into a unified, scalable global channel incentive program. They also needed flexibility to serve both divisions within a single platform and a vendor who could implement quickly. They found us. 


BrandMuscle developed a migration strategy that included defined milestones and timelines that minimized disruption to channel partners. Within 90 days, the customer was up and running with integration between existing and new databases complete. Since launch, BrandMuscle has provided ongoing training sessions for channel partners and executed programs and campaigns to help the customer drive adoption. 



fund utilization rate

active participants

claims processed annually

different currencies supported

reduction in hours spent managing the program

“By consolidating our program with BrandMuscle, we achieved utilization rates we didn’t even think were possible and saved countless dollars by reducing the amount of time we spend managing the program and vendors.”

Channel Marketing VP, Technology Company