Two divisions of a technology company were working with different vendors to manage a very complex co-op and MDF program. They needed a single vendor who could help them consolidate and streamline their current processes in order to build a more unified and scalable global channel incentive program. They also needed flexibility to serve both divisions within a single platform and a vendor who could implement quickly.
BrandMuscle developed a migration strategy that included defined milestones and timelines that minimized disruption to channel partners. Within 90 days, the customer was up and running with integration between existing and new databases complete. Since launch, BrandMuscle has provided ongoing training sessions for channel partners and executed programs and campaigns to help the customer drive adoption.