Technology Company Incentive Program Success Story - BrandMuscle
Technology Company Incentive Program Success Story
November 17, 2020

Tech Company Builds a Flexible Global Co-op Incentive Program, Fast and to Scale

Challenge

Two divisions of a technology company were working with different vendors to manage a very complex co-op and MDF program. They needed a single vendor who could help them consolidate and streamline their current processes in order to build a more unified and scalable global channel incentive program. They also needed flexibility to serve both divisions within a single platform and a vendor who could implement quickly. 

Solution

BrandMuscle developed a migration strategy that included defined milestones and timelines that minimized disruption to channel partners. Within 90 days, the customer was up and running with integration between existing and new databases complete. Since launch, BrandMuscle has provided ongoing training sessions for channel partners and executed programs and campaigns to help the customer drive adoption. 

Results

85%

fund utilization rate
2700

active participants
15K

claims processed annually
10

different currencies supported
3K

reduction in hours spent managing the program
 

“By consolidating our program with BrandMuscle, we achieved utilization rates we didn’t even think were possible and saved countless dollars by reducing the amount of time we spend managing the program and vendors.”

Channel Marketing VP, Technology Company