Everything we've researched and published for the Telecommunications and Technology industries. No kitchen sink necessary.

Consumers today demand constant connectivity, driving growth and competition in the telecommunications industry. Why, then, are the ads to reach telecom customers so generic? For technology companies, working with affiliates, managed service providers, and value-added resellers can quickly become a challenge if there is no clear channel marketing strategy.

Our integrated analytics provide hyperlocal strategy, planning, execution and measurement for both telecom and tech. Automation and scale improves marketing effectiveness for local partner campaigns and boost participation in co-op programs.

Telecommunications and Technology Resources

Using 5G technology, digital transformation, and data analytics mobile operators can achieve breakthrough cost saving and increase sales. Jason Tabeling has some predictions about what this upcoming shift to 5G might mean for marketers.

As EVP of Product Strategy, Jason writes a LOT about technology. Check out some of our favorites.

How iOS 13 impacts privacy and location data

Improve Google ratings to boost conversions

The future of ambient tech and conversational interfaces