Telecom Brand Management Success Story
Leading Telecom Company Triumphs with BrandMuscle for More Than a Decade
Challenge
A leading telecom company recognized that global success relied on the success of its local dealers. They needed a way to easily share marketing assets with thousands of local dealers while maintaining brand compliance and message control. Their needs eventually grew beyond branded materials into strategic channel fund management, effective event marketing assistance and scalable digital media campaigns.
Solution
Since partnering with BrandMuscle over a decade ago, the client has relied on the leader in local to provide dealers with optimal programs and white-glove support. BrandMuscle has worked one-on-one with local dealers to optimize marketing dollars. BrandMuscle increased the company’s local market share through an integrated mix of digital, traditional, and event marketing, and will continue to strategically partner with the client as its needs and business objectives evolve.
Results
>4200
events booked in local markets each year
640%
increase in organic dealer search traffic
$1390
average local media placement
